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Show Results For
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All HBS Web
(9,633)
- People (40)
- News (3,005)
- Research (3,914)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
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- 10 Oct 2007
- First Look
First Look: First Look: October 10
improve social and environmental conditions in the communities in which they do business. Whereas firms once might have been able to prosper by concerning themselves almost exclusively with financial...
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Martha Lagace
- 29 Aug 2017
- Book
Using Language to Build a Global Company
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
vision-providing top-quality, custom-made coffee beverages and related products in an inviting, interesting environment that offers people community and comfort. It is clear...
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by Martha Lagace
- 25 Oct 2011
- First Look
First Look: October 25
the case also provides detail on salesforce's 1-1-1 business model, whereby the company contributes 1% of product, 1% of equity, and 1% of employee hours back to the communities it serves. Purchase this...
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Sean Silverthorne
- 02 Jul 2015
- Op-Ed
The Future of the Greek Economy
reducing corruption. A finance minister who will lead this challenging reform needs to communicate clearly, consistently, and specifically regarding the financial condition and...
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- June 1993 (Revised December 1995)
- Case
Frito-Lay, Inc.: The Navigator Project (A)
By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new...
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Keywords:
Information Technology;
Technology Adoption;
Organizational Change and Adaptation;
Trends;
Innovation Strategy;
Marketing Communications;
Decision Choices and Conditions;
Food and Beverage Industry;
Food and Beverage Industry
Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
arrestor? Without Blitz, would Walmart have engaged in an effective communication campaign on the safe use of gas cans? My assessment is that Blitz would have been replaced by an alternative manufacturer, that Walmart would not have...
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- 19 Jan 2016
- First Look
January 19, 2016
continued and expanded, with further empirical exploration of a distributed model of innovation that includes communities and platforms in a variety of contexts View Details
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Sean Silverthorne
- 24 Oct 2007
- Sharpening Your Skills
Sharpening Your Skills: Managing Innovation
originate with users, and as user communities quickly add more improvements, a "design space" is initiated. User innovators seem to spring up around industries such as recreation, where...
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- 03 Jun 2008
- First Look
First Look: June 3, 2008
Working PapersAccountability and Inequality in Single-Party Regimes: A Comparative Analysis of Vietnam and China Authors:Regina Abrami, Edmund Malesky, and Yu Zheng Abstract...
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Martha Lagace
- 12 Oct 1999
- Research & Ideas
Porter’s Perspective: Competing in the Global Economy
Competitive advantage. Corporate strategy. The competitive advantage of nations. All over the world these terms quickly bring to mind the groundbreaking work of HBS professor Michael Porter, whose two decades of research on these and...
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Re: Michael E. Porter
- 28 Aug 2012
- First Look
First Look: August 28
Risk Authors: Francois Brochet, Maria Loumioti, and George Serafeim Abstract Using conference call transcripts to measure the time horizon that senior executives emphasize when they communicate with...
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Sean Silverthorne
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that online marketplaces facilitate transactions traditionally...
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Sean Silverthorne
- 02 Sep 2013
- Research & Ideas
The Curse of Double-Digit Growth
its export during double-digit growth from 1999 to 2008. During that time, the country worked to create a mining community development fund that would give workers a stake in the legal mining trade. Today, the country still faces...
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by Kim Girard
- 17 Mar 2015
- Research & Ideas
Where Did My Shopping Mall Go?
is down, therefore basket size is down—so everybody in the mall is affected by traffic being down. If you have two or three major traffic-driving tenants in trouble, this affects the entire mall. This then creates a domino effect in the entire View Details
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the...
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- 24 Jun 2008
- First Look
First Look: June 24, 2008
how to manage up; Cultivate a mutually beneficial relationship with your manager; Communicate effectively with your boss about priorities and problems; and Negotiate win-win...
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Martha Lagace
- 08 May 2006
- Research & Ideas
The Cost of Cutting in Line
show, for example, that companies must not try to buy local approval if they plan to open a new facility that the local community does not welcome. If Wal-Mart plans to open a new store and the town does not...
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by Sean Silverthorne
- 28 Jun 2016
- First Look
June 28, 2016
entrepreneurs, many of them expatriate Americans, helped ensure that formally protected areas remained sustainable parks and reserves by providing revenues, conservation education to tourists, and View Details
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Sean Silverthorne
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
communities in the United States and the world are experiencing very different realities as the year draws to a close. While you might have an idea you believe in, I would err on the side of humility View Details