Publications

25 Apr 2014
Video

Margaret Preston - Making A Difference

October 2022 (Revised June 2024)
Case

Driving Decarbonization at BMW

By: Shirley Lu, George Serafeim and Michael W. Toffel

The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details

12 Apr – 24 May 2017
HBS Online

HBX Leading with Finance

Leading with Finance helps you build an intuitive understanding of finance to better communicate with key stakeholders and grow your career. Target audience: HBS alumni and colleagues; recommend to someone from your professional or personal network. View Details

Executive Development Programs Enter the Digital Matrix: Disrupting the Demand Landscape

Executive development programs have entered a period of disruption catalyzed by the digitalization of content, connectivity, and communication and are driven by renewed demand for high-level executive and managerial skills. View Details

2002
Case

3M Corporation

By: Vijay Govindarajan and Julie Lang

3M's strategy was rooted in innovation. 3M's 30 Percent Rule, where 30 percent of revenues must come from products introduced in the last four years, clarifies and drives its innovation mentality. Selected policies and philosophies helped to institutionalize a... View Details

Keywords: Innovation Strategy; Entrepreneurship

October 2012
Case

Hill Country Snack Foods Co.

By: W. Carl Kester and Craig Stephenson

Hill Country Snack Foods, located in Austin, Texas, manufactures, markets, and distributes snack foods and frozen treats. The CEO is passionate about maximizing shareholder value and believes in keeping tight control over costs and operating the business as efficiently... View Details

Keywords: United States; Financial Strategy; Debt Management; Retail Trade; Risk Management; Food; Capital Structure; Corporate Finance; Food and Beverage Industry; Food and Beverage Industry; Texas

May 2005 (Revised April 2011)
Case

Arctic Timber AB: Engineered Woods Division (A)

By: Michael L. Tushman, David Kiron and Wendy Smith

Describes the leadership challenges involved in managing strategic innovation and change in a highly mature business unit. Allows systematic exploration of organizational structures, incentives, competencies, and culture that impede innovation. Pivots on a new leader's... View Details

Keywords: Change Management; Innovation and Management; Innovation Strategy; Leadership; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure

August 2009
Case

Intuit

By: Frank V. Cespedes

This case study provides an overview of Intuit's growth and, in particular, the sales and service initiatives that historically fueled the company's growth from start-up to a corporation. It also outlines certain processes and cultural values, as well as specific... View Details

Keywords: Entrepreneurship; Product; Service Delivery; Business Processes; Organizational Culture; Sales; Business Strategy

29 Sep 2003
Research & Ideas

Pride Goeth Before a Profit

the New York City-based consulting firm Katzenbach Partners and author of Why Pride Matters More Than Money (Crown, 2003), likes the story of the Wilmington plant because it communicates what he calls... View Details

Keywords: by Theodore Kinni

07 Oct 2020
Blog Post

7 Coming Out Stories from the HBS PRIDE Club

National Coming Out Day is October 11, 2020, and HBS will be supporting and participating in events that celebrate the LGBTQ+ community all week long. Some students come out... View Details

January 2021 (Revised October 2021)
Case

eToro: Building the World's Largest Social Trading Network

By: Elie Ofek and Danielle Golan

Social trading platform eToro was preparing for the launch of its expanded offering in the U.S. The company faced critical decisions regarding product-market fit, go-to-market strategy, positioning and monetization. Moreover, it faced the challenge of how best to make... View Details

Keywords: Social Trading Platform; Investment; Social and Collaborative Networks; Marketing Strategy; Expansion; Digital Platforms

18 Oct 2016
News

Wells Fargo's Polar Opposite

17 Sep 2021
Blog Post

Video Blog: My Experience as a Veteran in the HBS/HKS Joint Degree

View Video Prior to graduating in May, Phillip Jones (MBA/MPP 2021) detailed his path from the Navy to the HBS classroom and reflected on finding community in the MBA Program [6 minutes]. TRANSCRIPT Phillip... View Details

Research Summary

Overview

My research is centrally concerned with aspects of social cognition writ large, i.e., organizational identity, learning, creativity, intelligence, and leadership, as well as its social embeddedness in larger systems of meaning arising from organizational fields, market... View Details

April 2011 (Revised May 2011)
Case

EMC2: Delivering Customer Centricity

By: Thomas Steenburgh and Jill Avery

This case introduces the concept of customer centricity and traces its development at EMC, the world's leading data storage hardware and information management software company. EMC's customers had historically relied on EMC salespeople to guide them through the... View Details

Keywords: Business Model; Interpersonal Communication; Customer Relationship Management; Knowledge Acquisition; Marketing Strategy; Organizational Change and Adaptation; Salesforce Management; Social and Collaborative Networks; Internet; Information Technology Industry

October 1989 (Revised May 1996)
Case

Xerox Corp.: Leadership Through Quality (A)

By: Todd D. Jick and Leonard A. Schlesinger

Describes the "Leadership Through Quality" effort undertaken by Xerox in the 1980s. Includes the history of Xerox in the 1970s and its need to make major changes in quality by the 1980s. Most of the remainder of the case details the step-by-step process by which Xerox... View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Quality; Leadership; Organizational Culture; Service Industry; Electronics Industry

June 2017
Case

Magellan Boatworks

By: John A. Quelch and James T. Kindley

Magellan Boatworks is a midsize manufacturer of customized, power "cruising yachts." In the face of economic and political uncertainty in late 2016, Magellan's VP of sales and marketing, Walt Robinson, wonders whether he should request a budget increase for 2017.... View Details

Keywords: Marketing; Marketing Communications; Advertising; Strategy; Salesforce Management

January 2021 (Revised January 2021)
Case

Thomas Keller Restaurant Group: Leadership Through a Pandemic

By: Lena G. Goldberg and Michael S. Kaufman

Thomas Keller, the first and only American-born chef to hold multiple three-star ratings from the prestigious Michelin Guide, and Joe Essa, the immediate past Board Chair of the National Restaurant Association and the CEO of Keller’s restaurant group, were class guests... View Details

Keywords: Restaurants; Restaurant Industry; COVID-19; Health Pandemics; Leadership; Business and Community Relations