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Show Results For
-
All HBS Web
(9,633)
- People (40)
- News (3,005)
- Research (3,914)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
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- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives.
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Keywords:
Advertising Campaigns;
Growth and Development;
Health Care and Treatment;
Marketing Communications;
Failure;
Advertising Industry;
New York (city, NY)
Rangan, V. Kasturi, and Sohel Karim. "New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign." Harvard Business School Case 590-036, March 1990. (Revised March 1992.)
- 23 Jul 2007
- Research & Ideas
HBS Cases: How Wikipedia Works (or Doesn’t)
"There is always a tendency in communities or in any social organization to have this boundary and say in or out," Lakhani says. "This might be happening in isolated places inside Wikipedia. The tension that...
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- July–August 2004
- Article
How CEOs Manage Growth Agendas: A Commentary
By: Ranjay Gulati
Gulati, Ranjay. "How CEOs Manage Growth Agendas: A Commentary." Harvard Business Review 82, nos. 7-8 (July–August 2004): 124–126.
- 02 Sep 2008
- First Look
First Look: September 3, 2008
congruence. Performance appraisals with 360-degree feedback improves congruence and collaboration, opens communication when feedback is discussed by the team, and provides an...
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Keywords:
Sean Silverthorne
- April 6, 2011
- Blog Post
Boost Power Through Body Language
By: Amy Cuddy
Keywords:
Nonverbal Behavior;
Power;
Influence;
Hormones;
Nonverbal Communication;
Behavior;
Power and Influence
Cuddy, Amy. "Boost Power Through Body Language." Harvard Business Review Blogs (April 6, 2011). (Video.) http://blogs.hbr.org/2011/04/boost-power-through-body-langu/.
- October 28, 2012
- Editorial
Act Powerful, Be Powerful
By: Amy Cuddy
Keywords:
Power;
Influence;
Nonverbal Behavior;
Hormones;
Nonverbal Communication;
Behavior;
Power and Influence
Cuddy, Amy. "Act Powerful, Be Powerful." CNN.com (October 28, 2012). (Editorial.)
- 20 Feb 2008
- First Look
First Look: February 20, 2008
Working PapersFinding Missing Markets (and a disturbing epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya Authors:Nava Ashraf, Xavier Gine, and Dean Karlan Abstract In...
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Keywords:
Martha Lagace
- 03 Jan 2007
- First Look
First Look: January 3, 2007
competitive solutions from Microsoft and the open-source community threaten to hinder the company's long-term growth potential. Outlines virtualization technology and the...
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Keywords:
Sean Silverthorne
- 20 Nov 2012
- First Look
First Look: November 20
how far to go with its employees and customers was a question that President and COO Craig Boyan and his team struggled with. On one hand Boyan believed that H-E-B, long...
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Keywords:
Sean Silverthorne
- 01 May 2006
- What Do You Think?
Who Will Cast a Longer Shadow on the 21st Century: Friedman or Galbraith?
the twenty-first century as the epoch-making era of playing fields becoming more level and opening markets, reducing government control, and spreading lifestyles and products...
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Keywords:
by James Heskett
- 27 Aug 2008
- Research & Ideas
Creating Leaders for Science-Based Businesses
opportunities we have to develop more interaction with the business community through colloquia like this and through Executive Education programs. I think it's critically important for HBS View Details
- 30 Jun 2003
- Research & Ideas
Computer Security is For Managers, Too
from your computer systems while letting others in. You need systems that determine who gets access to specific information. And you need a way to ensure critical communications aren't overheard. Certain...
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- Article
Truncation Strategies in Matching Markets--In Search of Advice for Participants
By: A. E. Roth and U. G. Rothblum
Roth, A. E., and U. G. Rothblum. "Truncation Strategies in Matching Markets--In Search of Advice for Participants." Econometrica 67, no. 1 (January 1999): 21–43.
- 07 Apr 2009
- First Look
First Look: April 7, 2009
of Economics and Management Strategy (forthcoming) Abstract This study explores the importance of cross-border social networks for entrepreneurs in developing countries by examining ties between the Indian expatriate View Details
Keywords:
Martha Lagace
- 21 Oct 2014
- First Look
First Look: October 21
in an overarching aspiration coupled with a contradictory strategic challenge. The challenge to simultaneously explore and exploit provides the logic, tension, and requirement for experimentation that helps...
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Keywords:
Sean Silverthorne
- 12 Apr 2011
- First Look
First Look: April 12
Business School Case ###-### Can an online discussion forum supply insight into the evolution of brand meaning? In 2003 Porsche launched a sport utility vehicle, dividing Porsche purists from newcomers to the brand. Vocal members of online View Details
Keywords:
Sean Silverthorne
- 19 May 2015
- First Look
First Look: May 19
http://www.amazon.com/Land-Bargains-Chinese-Capitalism-Politics/dp/1107539870/ May 2015 Journal of Economic Perspectives Bitcoin: Economics, Technology, and Governance By: Böhme, Rainer, Nicolas Christin, Benjamin Edelman, View Details
Keywords:
Sean Silverthorne
- 07 Oct 2014
- First Look
First Look: October 7
researchers to study a comprehensive sampling of patients. CoMMpass also had a patient-facing element that allowed the patient community to communicate with one another and...
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Keywords:
Sean Silverthorne
- May–June 2024
- Article
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work.
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Keywords:
Celebrities;
Celebrity Endorsement;
Celebrity Management;
Celebrity;
Direct To Consumer Marketing;
DTC;
Influencer Marketing;
Influencers;
Influencer Advertising;
Influencer;
Brands and Branding;
Product Marketing;
Power and Influence;
Advertising;
Social Media;
Consumer Products Industry;
United States
Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.
- 03 Mar 2009
- First Look
First Look: March 3, 2009
Working PapersAdding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing (revised) Authors:Jill Avery, Thomas J. Steenburgh, John Deighton, and Mary...
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Keywords:
Martha Lagace