CEO Time Use - Publications - Faculty & Research

02 Jun 2014
Research & Ideas

Excerpt: ‘A Social Strategy’

the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details

18 Feb 2013
Research & Ideas

Breaking Through a Growth Stall

both theory and practice. In the United States, for example, the amount invested in sales forces exceeds an estimated $800 billion a year. That's more than three times the money US firms spend annually on... View Details

Keywords: by Sean Silverthorne

18 Apr 2007
HBS Case

How Magazine Luiza Courts the Poor

The inspiration for a new case can strike at any time. For Harvard Business School professor Frances X. Frei, the time and place was one morning at home while reading The New York Times. An article on the front page of the Business... View Details

Keywords: by Julia Hanna; Retail

20 Sep 2007
Research & Ideas

How to be a Customer

Frequent customers get better treatment than occasional customers. Most of us recognize—and accept—such discrimination. The marketer has to choose which customers get priority. But how can you punch above your weight as a customer to get... View Details

Keywords: by John Quelch

14 Nov 2007
First Look

First Look: November 14, 2007

it could not raise equity capital, due, in part, to some accounting problems. Should El-Nazer bring this deal opportunity to the attention of TA's CEO, or should he do precisely what the CEO had told him two months earlier, "stop... View Details

Keywords: Martha Lagace

18 Mar 2001
Research & Ideas

The Essentials for Enlightened Experimentation

incentives to encourage rapid experimentation. Consider using small development groups that contain key people (designers, test engineers, manufacturing engineers) with all the knowledge required to iterate rapidly. Determine what... View Details

Keywords: by Stefan Thomke

04 Dec 2007
First Look

First Look: December 4, 2007

winter. We suggest that the presence of membership fees can lead consumers to infer a "fees -> savings" link, spurring them to increase their spending independent of the actual savings afforded by such clubs. Using both field... View Details

Keywords: Martha Lagace

16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

in times of need?” Business networks form In this sense, the experience created intergenerational ties, supplementing those formed among camp internees. These bonds proved useful to Germans in finding new... View Details

Keywords: by Julia Hanna; Manufacturing

21 Oct 2002
Research & Ideas

The Parable of the Bungled Baggage And the Unhappy Customer

program identifies our very best customers. And our very best customers often fly one or two times a week. Now, you're not in that category of frequent flyers, but because you're talking with the top management group, you're in that... View Details

Keywords: by W. Earl Sasser

17 Sep 2020
Research & Ideas

Many Small-Business Employees May Be Close to Losing Health Insurance

Small businesses reported very little relief from health insurers themselves. Just 5 percent of respondents reported benefiting from premium cuts or refunds provided by their insurance carriers, according to published survey results in the New England Journal of... View Details

Keywords: by Rachel Layne; Health

09 Mar 2016
Lessons from the Classroom

In This Classroom, Beer Can Improve Your Grade

Universidad Catolica de Chile. In 2013, these two research collaborators came up with the idea of creating a simulation. The resulting technical manual (which they make available to players) contains all the equations used to make the... View Details

Keywords: by Roberta Holland; Education; Food & Beverage

09 Jul 2001
Research & Ideas

Does Misery Love Companies? How Social Performance Pays Off

their nations' labor force, or that some countries have infant mortality rates more than ten times our own. Indeed, access to a computer, well enough access to sanitation or a telephone, can be very limited around the world. The lists go... View Details

Keywords: by Joshua D. Margolis & James P. Walsh

16 Jul 2014
HBS Case

Marketing Obamacare

"This is not like Field of Dreams, where if you build it they will come," Quelch says. "There are distinct categories of consumers, each of which needs to be addressed in a different way." By using a marketing-based... View Details

Keywords: by Michael Blanding; Health

11 Feb 2002
Research & Ideas

Secrets of the Successful Businesswoman

change; be resilient; and make every decision based on whether or not it's good for the business." If you take the extra time to staff the best people rather than operate in the interests of expediency, you'll save yourself trouble... View Details

Keywords: by Martha Lagace

14 Sep 2015
Research & Ideas

Rewriting the Rules of Service Competition

coordinating with others, working in teams, or being denied “star” status. These leaders know that the best uses of technology and other support systems create frontline service heroes and heroines. They use... View Details

Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail

26 Aug 2013
Lessons from the Classroom

Built for Global Competition from the Start

generation ago. If you are a global entrepreneur, says Harvard Business School Associate Professor William R. Kerr, "you have to think much earlier and much faster." The new MBA second-year course Launching Global Ventures (LGV), developed by Kerr and taught... View Details

Keywords: by Kim Girard; Education

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

rationality? Marco Lalama pointed out that "Some people are more rational than others . What do we do about that?" Phil Clark went even further, saying, "We were never created to be rational." Are we objective in assessing rationality? Narendar... View Details

Keywords: by Jim Heskett

03 Apr 2006
What Do You Think?

Has Globalization Reached Its Peak?

until such time that disparity between the haves (U.S., Europe, etc.,) and the have-nots is significantly bridged." One theme common to several of these comments is that globalization (and the outsourcing it promotes) will turn out... View Details

Keywords: by James Heskett

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

pardonable hyperbole of the guidebook, into a "stupendous, gigantic, super-magnificent ... greatest show on earth." Time magazine called it "the biggest, costliest, most ambitious undertaking ever attempted in the history... View Details

Keywords: by Richard S. Tedlow

17 Feb 2003
Research & Ideas

Rating Fund Managers by the Company They Keep

have tried to make use of knowledge about the stocks a given fund holds. What is unique in our work is that in rating each fund, we look at the overlap between that fund's holdings and the holdings of every other fund. We expect a fund to... View Details

Keywords: by Ann Cullen

Publications