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All HBS Web
(9,633)
- People (40)
- News (3,005)
- Research (3,914)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
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- January 2005 (Revised August 2007)
- Exercise
Letter Writing Exercise
By: Frances X. Frei and Hanna Rodriguez-Farrar
Provides an opportunity for students to experience first-hand how service companies respond to customer feedback. The corresponding module note further describes the exercise.
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- November 1999 (Revised June 2006)
- Case
DLJdirect: "Putting Our Reputation Online"
By: Thomas R. Eisenmann and Gillian Morris
Online broker DLJdirect faced two decisions during the fall of 1999: what customer segments should it target and how much should it spend on marketing? Unlike its competitors, who focused either on day traders or more mainstream investors, DLJdirect differentiated its...
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Keywords:
Marketing Strategy;
Marketing Communications;
Competitive Strategy;
Decision Choices and Conditions;
Investment;
Cost Management;
Business Plan;
Research and Development;
Customers;
Budgets and Budgeting;
Online Advertising;
Internet;
Financial Services Industry
Eisenmann, Thomas R., and Gillian Morris. DLJdirect: "Putting Our Reputation Online". Harvard Business School Case 800-164, November 1999. (Revised June 2006.)
- 08 Oct 2013
- First Look
First Look: October 8
Japan-such as obtaining corporate sponsors, advertising signage at the home field, and visiting Japanese fans traveling to the U.S. to see these stars perform. In addition to treating team efforts at growing local Japanese View Details
Keywords:
Sean Silverthorne
- 25 Oct 2011
- First Look
First Look: October 25
the case also provides detail on salesforce's 1-1-1 business model, whereby the company contributes 1% of product, 1% of equity, and 1% of employee hours back to the communities it serves. Purchase this...
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Keywords:
Sean Silverthorne
- 10 Oct 2007
- First Look
First Look: First Look: October 10
improve social and environmental conditions in the communities in which they do business. Whereas firms once might have been able to prosper by concerning themselves almost exclusively with financial...
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Keywords:
Martha Lagace
- 19 Jan 2016
- First Look
January 19, 2016
continued and expanded, with further empirical exploration of a distributed model of innovation that includes communities and platforms in a variety of contexts View Details
Keywords:
Sean Silverthorne
- July 1998
- Article
On the Power of a Clear Definition of Rationality
By: M. H. Bazerman and D. M. Messick
Bazerman, M. H., and D. M. Messick. "On the Power of a Clear Definition of Rationality." Business Ethics Quarterly 8, no. 3 (July 1998): 477–480.
- 19 Nov 2001
- Research & Ideas
Wrapping Your Alliances In a World Wide Web
alliance partners and to enable communities of manufacturers to work in harmony. Point-to-point Links The most obvious intercompany use of the Internet is probably construction of a point-to-point link...
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Keywords:
by Andrew McAfee
- 14 Jan 2008
- Research & Ideas
Mapping Polluters, Encouraging Protectors
stakeholder interest. For instance, which companies and industries attract more attention from stakeholders? Which communities are particularly interested in the environmental performance View Details
- 27 Mar 2018
- First Look
First Look at New Research, March 27, 2018
also present a panoply of challenges for communities and states. Surprisingly, federal laws are chief among those challenges despite the fact that online marketplaces facilitate transactions traditionally...
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Keywords:
Sean Silverthorne
- 11 Jan 2000
- Lessons from the Classroom
New Game, New Rules: Developing Managers for a Competitive World
carefully structured living groups, work teams, and discussion forums that facilitate communications at many levels. Past PGL participants say they've built networks of lifelong friends View Details
Keywords:
by Staff
- October 1976 (Revised June 1993)
- Case
Sunkist Growers, Inc.
By: Stephen A. Greyser and John A. Quelch
A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration.
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Greyser, Stephen A., and John A. Quelch. "Sunkist Growers, Inc." Harvard Business School Case 577-051, October 1976. (Revised June 1993.)
- 20 Sep 2012
- Research & Ideas
US Competitiveness at Risk
findings of this project is the enormous readiness of many in the business community to roll up their sleeves and do things in their communities View Details
Keywords:
Re: Michael E. Porter & Jan W. Rivkin
- 10 Apr 2019
- HBS Case
How Entrepreneurs Can Turn Lead Into Gold
colleagues David R. Clough, Tommy Pan Fang, and Balagopal Vissa, Wu recently conducted a review to examine how the entrepreneurial community thinks about acquiring resources, publishing their work in the...
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- Article
Memo to CEOs: The Five Half-Truths of Business
By: Robert Simons, Henry Mintzberg and Kunal Basu
Simons, Robert, Henry Mintzberg, and Kunal Basu. "Memo to CEOs: The Five Half-Truths of Business." Fast Company, no. 59 (June 2002): 117–121.
- 02 Sep 2013
- Research & Ideas
The Curse of Double-Digit Growth
its export during double-digit growth from 1999 to 2008. During that time, the country worked to create a mining community development fund that would give workers a stake in the legal mining trade. Today, the country still faces...
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Keywords:
by Kim Girard
- 16 Mar 2003
- Research & Ideas
At the Center of Corporate Scandal Where Do We Go From Here?
well-understood rules that define how the system operates. To work, markets require leaders who understand the importance of integrity in the creation of trust, and who inspire that trust in their people, their organizations, View Details
Keywords:
by Kim B. Clark
- 13 Dec 2011
- First Look
First Look: Dec. 13
unavailable at this time. Purchase this case:http://cb.hbsp.harvard.edu/cb/product/412062-PDF-ENG TopCoder (B) Karim R. Lakhani, Eric Lonstein, and Stephanie Healy PokrywaHarvard Business School Supplement 612-044 TopCoder develops...
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Keywords:
Sean Silverthorne
- 10 May 2016
- First Look
May 10, 2016
connections among elements of corporate brand identity and reputation. The new framework provides a structure for managing a corporate/organisational brand. It is a potential tool in the definition, alignment, View Details
Keywords:
Carmen Nobel
- January 2009 (Revised October 2012)
- Case
Semiconductor Manufacturing International Corporation: 'Reverse BOT'
By: Willy Shih
Semiconductor Manufacturing International Corporation (SMIC) is executing a strategy that leverages the desires of municipalities in China to build clusters of high technology companies. By partnering with those cities to build new semiconductor fabs that SMIC would...
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Keywords:
Growth and Development Strategy;
Industry Clusters;
Infrastructure;
State Ownership;
Business and Community Relations;
Semiconductor Industry;
China
Shih, Willy. "Semiconductor Manufacturing International Corporation: 'Reverse BOT'." Harvard Business School Case 609-062, January 2009. (Revised October 2012.)