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Show Results For
- All HBS Web
(4,143)
- People (11)
- News (944)
- Research (2,750)
- Events (7)
- Multimedia (21)
- Faculty Publications (1,498)
- 01 Mar 2011
- News
The Rankings Game
weight is assigned to the various answers. “I think people would be surprised just how different the methodologies are,” says Brian Kenny, chief marketing and communications officer at HBS whose office manages the data requests that... View Details
- 01 Sep 2018
- News
After the Fall
have been researching the root causes and consequences of the crisis in the intervening decade, helping to shape our understanding of the economic and financial forces that brought us to the brink. MORE Former Treasury Secretaries Hank... View Details
- 08 May 2018
- First Look
First Look at New Research and Ideas, May 8, 2018
forthcoming Management Science Evidence of Upcoding in Pay-for-Performance Programs By: Bastani, Hamsa, Joel Goh, and Mohsen Bayati Abstract—Recent Medicare legislation seeks to improve patient care quality by financially penalizing... View Details
Keywords: Sean Silverthorne
- 20 Dec 2010
- Research & Ideas
New Dean Sets Five Priorities for HBS
"business is an extraordinary force for good." While Nohria earned a chemical engineering degree from prestigious IIT Bombay, he harbored a dream of becoming an entrepreneur even as he applied to a doctoral program at MIT. At... View Details
- 05 Jun 2000
- What Do You Think?
What’s Happening to Our Patience?
encourage Shell Oil to test Smart-Pump, an automated device providing a two-minute fill while allowing the driver to remain in the car. It appears that we are well on our way to "drive through" refueling without stopping, a concept the Air View Details
Keywords: by James Heskett
- 13 Jan 2015
- First Look
First Look: January 13
Online Sales By: Teixeira, Thales S. Abstract—Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
In their contracts with Walmart, suppliers must agree to accept any financial or criminal liability resulting from the sale of their products. Elmburg felt that Walmart, given its size and as the point of purchase, had an ability to... View Details
- 01 Sep 2003
- News
Patrick Moreton
discrimination and product bundling. After graduating from HBS as a Baker Scholar, he worked as a Charles M. Williams Research Fellow at the School from 1991 to 1993, writing more than a dozen cases on finance, business ethics, and business-government regulation. He... View Details
- 23 Mar 2021
- Blog Post
A Lifelong Friendship: From Classmates in Cameroon to Roommates at HBS
and my mamma a manager in tech. They never spared an opportunity to reiterate the importance of family, education, and hard work to me and my three siblings. My fondest memories are from our Christmas family gatherings with my parents,... View Details
- 01 Jun 1999
- News
Where Main Street Meets Wall Street
management capability and skills once reserved for institutions or wealthy individuals. They provide a strong incentive to save and invest and have been a great source of wealth accumulation for individuals. Mutual funds also represent an... View Details
Keywords: Garry Emmons
- Web
Trade Cards - The Art of American Advertising
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
- 01 Dec 2003
- News
Business Answers the Call
together an ambitious agenda for change and hired a charismatic leader named John Stanford, a former Army major general with no ed-ucation administration experience, to be superintendent. Stanford would die tragically of leukemia three years later. But by dint of his... View Details
- February 22, 2023
- Article
How to Seed Organic Marketing in a Video-First World
By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
- 06 Jan 2010
- What Do You Think?
Is a Stringent Climate Change Agreement a Pot of Gold?
to lead the way, forcing other countries to act with or without an agreement? And should countries that will benefit most from the entrepreneurial opportunity, as Bharath Krishnan and Ajay Kumar Gupta implied, help finance others? What do... View Details
- 15 Sep 2003
- Lessons from the Classroom
HBS Cases: Developing the Courage to Act
division?" Questions like these force students to take a stand on divisive issues and try to convince their peers of the merits of their point of view. That, of course, is how managers spend their time.... View Details
Keywords: by David A. Garvin
- 04 Aug 2020
- News
How Business Can Advance Racial Equity
member, ed tech veteran, and current cofounder and managing partner of Ethical Ventures, a management consultancy dedicated to social enterprises. In its first month, the Business for Racial Equity Pledge... View Details
- June 2011
- Case
Shelley Capital and the Hedge Fund Secondary Market
By: Luis Viceira, Elena Corsi and Ruth Dittrich
An advisory company has to decide how to sell their client's hedge fund holdings in the secondary market, and thinks about their future. Shelley Capital was a a European advisory company operating in the hedge fund secondary market, a market that boosted in 2008 with... View Details
Keywords: Insolvency and Bankruptcy; Investment Funds; Marketing Strategy; Financial Crisis; Sales; Leadership Development; Financial Markets; Crisis Management; Business Processes; Risk and Uncertainty; Globalized Economies and Regions; Financial Services Industry; Service Industry; Europe
Viceira, Luis, Elena Corsi, and Ruth Dittrich. "Shelley Capital and the Hedge Fund Secondary Market." Harvard Business School Case 211-112, June 2011.
- 01 Jun 1997
- News
Thomas C. Høegh
things." A principal organizer of this year's student-led "Cyberposium" conference about the Internet, Høegh has worked as content manager for Firefly, the innovative Internet startup, and serves on the boards of several online companies.... View Details
Keywords: Garry Emmons
- 01 Oct 1997
- News
Cathy A. Nichols
When Air Force brat Cathy Nichols turned ten, her father left the military and moved the family to a house without electricity in rural Maine. Nichols grew up in semipoverty, working every summer to earn money for clothes and knowing that... View Details
Keywords: Thomas Frick
- 13 Jul 2011
- News
China Boot Camp
organized by C.B. Sung (MBA ’50), a Chinese native who, upon graduation, found himself unable to go home after his country’s fall to Communist forces in 1949. With the gradual opening of China, Sung, a career executive at Motorola, made... View Details