Sales Force Management - Publications - Faculty & Research

01 Mar 2015
News

The Next Big Swing

his simulation game in 2006 but credits it with providing lasting insight. “It was the perfect marriage of sports and numbers,” he says. “It forced me to study baseball at a very detailed level. I had to learn as much as I could, such as... View Details

Keywords: Andrew Clark; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Management, Scientific, and Technical Consulting Services; Professional Services; Data Processing, Hosting, and Related Services; Information

01 Dec 2018
News

Hard Choices

sometimes intense cyclicality that can result in turmoil and hardship for many. And we interfere with that cyclicality at our peril, as pent up economic forces will eventually be unleashed with far greater ferocity. Still, under... View Details

Keywords: Seth Klarman (MBA 1982)

16 Oct 2007
First Look

First Look: October 16, 2007

distribution of sales and profits across products. By enabling an analysis of the book acquisition, development, and marketing process from the perspective of the publisher, author, and agent, serves as a vehicle for contrasting different... View Details

Keywords: Sean Silverthorne

04 Oct 2004
What Do You Think?

Does Speed Trump Intellectual Property?

increased sales and margins due to fresher products reflecting customer demand. They found that, among other things, fast competitors froze designs early in the product development process, shared information widely, and View Details

Keywords: by James Heskett

16 Jun 2016
Blog Post

Why Entrepreneurs Should Consider Business School

struggling with uncertainty, having to make crisp decisions. After a month or so, I started pattern-matching. I was seeing reasons, and sometimes solutions, for the problems that had so confused me at my startup. Prof. Tom Eisenmann, who pioneered product View Details

01 Oct 2000
News

The Class of 1975 in Review

think I would have predicted that Ken would rise to managing director of Goldman Sachs and that Giff would become a widely respected CEO before his tragic death in 1990. We all have similar stories of friendships begun or sealed at HBS --... View Details

Keywords: J. Hans Stumm

11 Dec 2018
Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

incredibly complex. When a phone is designed in America and assembled in China with supplies from 30 other countries, where is it from? By trying to manage trade flows in any specific product through tariffs or barriers, you will affect... View Details

Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation

04 Dec 2000
What Do You Think?

Have We Overdone Deregulation and Privatization?

selective increases in capacity, new approaches to managing consumption, and increased merger and acquisition activity, with attendant realization of synergies and lower costs (Jill Feblowitz), and (3) has delivered on its promise of... View Details

Keywords: by James Heskett

11 Sep 2000
Research & Ideas

Riding the Internet Fast Track

a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online... View Details

Keywords: by Peter Jacobs

27 Feb 2020
Blog Post

Taking the LEAP into the Case Method

cross-registered the course of Leadership Execution and Action Planning (LEAP) for MBA students at Harvard Business School out of curiosity because he has great interest in the Harvard case method and its related knowledge. Dr. Su holds a Ph.D. in View Details

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1.11 Leaves of Absence | MBA

graduation may request a leave of absence. Requests for a leave of absence may be granted by the Registrar in consultation with other officers of the University, as appropriate. With respect to a voluntary leave of absence for medical reasons, the View Details

25 Jul 2005
Research & Ideas

An Organization Your Customers Understand

Imagine an organization made up of a variety of three-dimensional shapes. Rectangular blocks represent the functions: manufacturing, R&D, and sales and marketing. The spheres are regional offices. Pyramids represent product groups—one... View Details

Keywords: by Robert Simons

01 Dec 2016
News

Alumni Books of 2016

successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details

04 Jun 2001
Research & Ideas

Why dot.coms Will Rise Again

& Fung is a publicly traded family company that McFarlan reckoned would clock $5 billion in US sales by the end of 2001. The company operates a supply chain network involving "thousands" of factories across China, Southeast... View Details

Keywords: by Martha Lagace

11 Sep 2019
Research & Ideas

Germany May Have the Answer for Reducing Drug Prices

to prove that a new medication’s benefits merit a higher price if cheaper, similar drugs are available. The process rewards companies whose drugs are more novel or help patients more, while forcing manufacturers of equally or less... View Details

Keywords: by Danielle Kost; Health

24 Nov 2014
Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

In a 2012 Harvard Business School case on corruption at German conglomerate Siemens AG, Peter Solmssen —brought in to clean house —reflects on how people approach a business bribe. "The stupid ones say, very simply, what are you going to do for me?" says Solmssen,... View Details

Keywords: by Michael Blanding

31 Jul 2012
First Look

First Look: July 31

Interorganizational Conflict Authors:Elizabeth Long Lingo, Colin Fisher, and Kathleen L. McGinn Publication:In Handbook of Conflict Management Research, edited by Neal M. Ashkansy, Oluremi B. Ayoko, and Karen Jehn. Edward Elgar... View Details

Keywords: Carmen Nobel

06 Apr 2010
First Look

First Look: April 6

highlight the paradox that managed globalization has been a force for liberalization. Strategies to Fight Ad-sponsored Rivals Authors: Ramon Casadesus-Masanell and Feng Zhu Publication: View Details

Keywords: Martha Lagace

04 May 2017
News

Going the Distance

Photo courtesy of Martin Frey Martin Frey (AMP 165, 2003) didn’t plan to become the first person in the world to climb the Seven Summits and sail the Seven Seas, an achievement that earned him placement in the Guinness World Records. Yet the investor, speaker, and... View Details

Keywords: Jill Radsken

February 22, 2023
Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins

Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details

Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation ＆ Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America

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