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Show Results For
-
All HBS Web
(10,794)
- People (21)
- News (2,320)
- Research (6,649)
- Events (50)
- Multimedia (102)
- Faculty Publications (4,534)
- Research Summary
Ownership Qutotient: Putting the Service Profit Chain for Unbeatable Competitive Advantage
By: W. Earl Sasser
Professors Jim Heskett and Earl Sasser, in collaboration with Joe Wheeler have been examining cuatomer and employee ownership behaviors which have a profound impact on long term profit and growth. Their findings are published in Ownership Quotient:... View Details
- 05 Feb 2024
- What Do You Think?
How Do You Hire for Attitude?
spend 2 percent of their time recruiting and 75 percent managing their recruiting mistakes.” Our research confirms that these are companies that hire for skills and try to do the nearly impossible: train for attitude. The question I’m...
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Keywords:
by James Heskett
- December 2023
- Case
The American Bully XL
By: Robin Greenwood, Richard S. Ruback, Johnathan Sun and Robert Ialenti
The American Bully XL, first introduced to the United Kingdom around 2014, had been held responsible for a disproportionate share of both dog-related attacks and deaths. The case discusses the announcement, in October 2023, that the dog breed would be added to a list...
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Keywords:
Governing Rules, Regulations, and Reforms;
Policy;
Government Administration;
Laws and Statutes;
Risk and Uncertainty;
United Kingdom
Greenwood, Robin, Richard S. Ruback, Johnathan Sun, and Robert Ialenti. "The American Bully XL." Harvard Business School Case 224-051, December 2023.
- December 2012
- Background Note
Are Daily Deals Good for Merchants?
By: Sunil Gupta, Timothy Keiningham, Ray Weaver and Luke Williams
In the relatively short time since Groupon was founded, the response to "daily deals"—services that promote businesses by marketing deeply discounted, pre-paid vouchers to an online subscriber base—has by all accounts been spectacular. Our evaluation of daily deals is...
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Keywords:
Marketing;
Technology;
Business Strategy;
Digital;
Marketing Strategy;
Web Services Industry
Gupta, Sunil, Timothy Keiningham, Ray Weaver, and Luke Williams. "Are Daily Deals Good for Merchants?" Harvard Business School Background Note 513-059, December 2012.
- November 2006 (Revised January 2007)
- Background Note
Broadcast Television in the Broadband World
By: Stephen P. Bradley and Nancy Bartlett
What strategies have the top four (NBC, CBS, ABC, and FOX) broadcast television networks tested in response to changing media consumption behavior in the broadband world? Discusses the new distribution platforms, including downloads and video streaming. Also, provides...
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Bradley, Stephen P., and Nancy Bartlett. "Broadcast Television in the Broadband World." Harvard Business School Background Note 707-486, November 2006. (Revised January 2007.)
- 29 Jun 2021
- News
Summer 2021 Reading List
- 2012
- Working Paper
Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption
By: Kristina S. McElheran
This paper explores the relationship between market position and business process innovation. Prior research has focused on the alignment between new technologies and the internal capabilities of firms to pursue them. I extend the investigation to include external...
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Keywords:
Investment;
Technological Innovation;
Leadership;
Business Processes;
Behavior;
Motivation and Incentives;
Technology Adoption;
Manufacturing Industry;
United States
McElheran, Kristina S. "Do Market Leaders Lead in Business Process Innovation? The Case(s) of E-Business Adoption." Harvard Business School Working Paper, No. 10-104, June 2010. (Revised April 2011, October 2012.)
- June 1998 (Revised September 1998)
- Case
Case for Brand Loyalty, A
Brand loyalty is one of the core concepts of the marketing discipline that has enjoyed practical and academic attention for over 75 years. The era of relationship marketing, with its focus on retaining customers for life, has instilled yet greater interest in the...
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Fournier, Susan M., and Julie Yao. "Case for Brand Loyalty, A." Harvard Business School Case 598-023, June 1998. (Revised September 1998.)
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- May 2009 (Revised October 2009)
- Case
Verne Global: Building a Green Data Center in Iceland
Verne Global, a pioneering startup created to build the first large-scale data center in Iceland, faces critical challenges regarding its green strategy. Verne Co-Founder Isaac Kato is tasked with evaluating how the company can most successfully market and sell the...
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Keywords:
Buildings and Facilities;
Business Startups;
Marketing Strategy;
Product Marketing;
Sales;
Environmental Sustainability;
Pollutants;
Green Technology Industry;
Service Industry;
Iceland
Steenburgh, Thomas J., and Nnamdi Daniel Okike. "Verne Global: Building a Green Data Center in Iceland." Harvard Business School Case 509-063, May 2009. (Revised October 2009.)
- Forthcoming
- Article
Reputation Burning: Analyzing the Impact of Brand Sponsorship on Social Influencers
By: Mengjie Cheng and Shunyuan Zhang
The growth of the influencer marketing industry warrants an empirical examination of the effect of posting sponsored videos on influencers' reputations. We collected a novel dataset of user-generated YouTube videos created by prominent English-speaking influencers in...
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- Web
Required Curriculum - MBA
of buyer behavior to create value for customers. Students learn how to: Make marketing decisions in the context of general management. Control the elements of the marketing mix—product policy, channels of distribution, communication, and...
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- 22 Apr 2015
- Video
RapidSOS wins 2015 New Venture Competition business track
- July 2016
- Case
Cataumet Boats, Inc.
By: W. Earl Sasser and Mark Davis
Jaime Giancola, an MBA student, has recently completed an operations management course in which aggregate production planning (APP) was one of the topics. She believes that her family's business, Cataumet Boats, which her grandparents started and which her mother and...
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Keywords:
Business or Company Management;
Family Business;
Production;
Cost Management;
Transportation;
Customer Satisfaction
Sasser, W. Earl, and Mark Davis. "Cataumet Boats, Inc." Harvard Business School Brief Case 917-509, July 2016.
- Research Summary
Professor Gilbert's research focuses on the areas of corporate entrepreneurship, discontinuous change, cognitive framing, and strategic resource allocation. Below is an description of his most recent research paper: 'Unbundling the Structure of Interia: Resource vs....
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- 19 Jul 2010
- Research & Ideas
How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem
customers by doing less." "I have been studying retail in-store logistics," says Ton, "looking at what goes wrong in those 'last 10 yards' of the supply chain—from the store's loading dock View Details
- December 1986 (Revised November 1990)
- Case
Club Med (A)
The rapidly growing American subsidiary of an international resort company seeks to identify the factors underlying its success. The case describes the forces that shape the industry's structure, raising the issue of where it is possible for Club Med to establish a...
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Hart, Christopher. "Club Med (A)." Harvard Business School Case 687-046, December 1986. (Revised November 1990.)
- June 1994 (Revised September 1994)
- Background Note
Beating the Commodity Magnet
By: V. Kasturi Rangan and George T. Bowman
All markets follow a cycle of growth and maturity, then commoditization and decline. This note argues that while commoditization of an industry may seem inevitable, the better managed firms find a way to make money in the commodity cycle. These firms know how and when...
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Keywords:
Goods and Commodities;
Financial Markets;
Competitive Strategy;
Financial Services Industry
Rangan, V. Kasturi, and George T. Bowman. "Beating the Commodity Magnet." Harvard Business School Background Note 594-122, June 1994. (Revised September 1994.)
- June 2005
- Case
Furqan Nazeeri and the IMTrader Spin-Out
By: Lynda M. Applegate and Brian DeLacey
Furqan Nazeeri is looking to spin out a promising set of products and technologies from an established financial services firm. Designed as an exercise in negotiation. Includes material from the original business plan, and it is possible to simulate a negotiation...
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Keywords:
Business Startups;
Business or Company Management;
Negotiation Process;
Product Development;
Technology Adoption
Applegate, Lynda M., and Brian DeLacey. "Furqan Nazeeri and the IMTrader Spin-Out." Harvard Business School Case 805-147, June 2005.