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All HBS Web
(896)
- People (1)
- News (169)
- Research (407)
- Events (11)
- Multimedia (8)
- Faculty Publications (210)
- 17 Feb 2020
- Sharpening Your Skills
How Entrepreneurs Can Find the Right Problem to Solve
Ethnography. Observing prospects performing the job you hope to improve or replace can be extremely insightful. You may find hacks they would never tell you about in an interview or discover a whole new set of problems in their process. Emotional journaling or mapping....
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by Julia Austin
- January 2019
- Case
Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case
By: Jill Avery and Gerald Zaltman
In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of 20 of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the terms of the Nestlé acquisition, each of the purchased...
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Keywords:
Brand Equity;
Marketing;
Market Research;
Qualitative Research;
Marketing Communication;
Customer Satisfaction;
Brands and Branding;
Consumer Behavior;
Marketing Communications;
Marketing Strategy;
Food and Beverage Industry;
United States;
North America;
Italy
Avery, Jill, and Gerald Zaltman. "Understanding the Brand Equity of Nestlé Crunch Bar: A Market Research Case." Harvard Business School Case 519-061, January 2019.
- Article
Defining the Value Framework for Prostate Brachytherapy Using Patient-Centered Outcome Metrics and Time-Driven Activity-Based Costing
By: N.G. Thaker, T.J. Pugh, U. Mahmood, S. Choi, T.E. Spinks, N.E. Martin, T.T. Sio, R.J. Kudchadker, R. S. Kaplan, D.A. Kuban, D.A. Swanson, P.F. Orio, M.J. Zelefsky, B.W. Cox, L. Potters, T.A. Buchholz, T.W. Feeley and S.J. Frank
PURPOSE:
Value, defined as outcomes over costs, has been proposed as a measure to evaluate prostate cancer (PCa) treatments. We analyzed standardized outcomes and time-driven activity-based costing (TDABC) for prostate brachytherapy (PBT) to define a value...
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Thaker, N.G., T.J. Pugh, U. Mahmood, S. Choi, T.E. Spinks, N.E. Martin, T.T. Sio, R.J. Kudchadker, R. S. Kaplan, D.A. Kuban, D.A. Swanson, P.F. Orio, M.J. Zelefsky, B.W. Cox, L. Potters, T.A. Buchholz, T.W. Feeley, and S.J. Frank. "Defining the Value Framework for Prostate Brachytherapy Using Patient-Centered Outcome Metrics and Time-Driven Activity-Based Costing." Brachytherapy 15, no. 3 (May 2016): 274–282.
- 02 Feb 2023
- Research & Ideas
Why We Still Need Twitter: How Social Media Holds Companies Accountable
violations and penalties issued by 44 regulatory agencies, during the period between 2000 and 2017. First, they obtained digital maps of 3G network coverage, determined the year in which 3G became available for a certain ZIP code, and...
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- June 2020
- Teaching Note
Understanding the Brand Equity of Nestlé Crunch Bar
By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the...
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- September 2011 (Revised July 2012)
- Case
Building Watson: Not So Elementary, My Dear!
By: Willy Shih
This case is set inside IBM Research's efforts to build a computer that can successfully take on human challengers playing the game show Jeopardy! It opens with the machine named Watson offering the incorrect answer "Toronto" to a seemingly simple question during the...
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Keywords:
Technological Innovation;
Standards;
Product Development;
Organizational Change and Adaptation;
Mathematical Methods;
Research and Development;
Information Technology
Shih, Willy. "Building Watson: Not So Elementary, My Dear!" Harvard Business School Case 612-017, September 2011. (Revised July 2012.)
- Web
The Canton Trade and The Hong Merchants System - A Chronicle of the China Trade
Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive...
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- Web
Organize Care Around Medical Conditions - Institute For Strategy And Competitiveness
IPU leadership team. Patient and clinician scheduling is critical to success. The processes of care need to be well defined and mapped accurately. Whenever possible standard care processes need to be followed. It is especially important...
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- 26 Sep 2023
- Research & Ideas
Unpacking That Icky Feeling of 'Shopping' for Diverse Job Candidates
they know it's the more morally licensed or acceptable way to get out of doing it.” Overcoming the credibility deficit In future research, Jackson plans to map the growing variety of DEI tools available to business leaders today. She also...
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by Kristen Senz
- 2008
- Chapter
Conceptual Foundations of the Balanced Scorecard
By: Robert S. Kaplan
David Norton and I introduced the Balanced Scorecard in a 1992 Harvard Business Review article. The article was based on a multi-company research project that studied performance measurement in companies whose intangible assets played a central role in value... View Details
- 26 Apr 2019
- HBS Seminar
Maryaline Catillon, Harvard University
- 29 Jan 2019
- HBS Seminar
Bryan Bollinger, Fuqua School of Business at Duke University
- Web
Accessibility - Commencement 2024
your guest have specific needs. In addition, listed below are some additional resources that are specific to the HBS campus. HBS Campus Golf Carts Golf carts will be available on a campus loop before and after the ceremonies on both Class Day and Commencement. View Details
- Web
2023 Reunion Presentations - Alumni
defense. We will use case studies from Miami, FL (flooding) and Sonoma, CA (wildfire) to illustrate techniques and best practices. Participants left with a toolkit to help assess the severity of exposures and to use probabilities and risk View Details
- Web
Student & Academic Support (SAS) - MBA
Support Policies and Procedures Map of Accessible Entrances Mental Health With a goal of assisting students in securing the appropriate resources to ensure the most successful HBS experience possible, one primary objective of the SAS team...
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- Web
Data - Institute For Strategy And Competitiveness
HBS ISC Resources Resources Video Courses Data Events & Presentations Frameworks News Publications Data Data Resources U.S. Cluster Mapping The Cluster Mapping Project assembles a detailed picture of the...
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- 01 Jun 2023
- HBS Case
A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?
the 1930s, the federal government created color-coded maps that “redlined” predominantly Black neighborhoods, warning lenders that these red areas were considered at high risk for default. Furthermore, the Federal Housing Authority...
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- Web
Biography - Institute For Strategy And Competitiveness
initial foundation of this body of work. This large body of work includes numerous theoretical and empirical papers on the concept of clusters and their impact on economic performance. He also created the Cluster Mapping Project,...
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- Web
How I Spent My HBS 2+2 Deferral: Jada Haynes - MBA
Blog Blog MBA Voices Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author Career and Professional Development Staff Author HBS Community Author HBS Faculty Author MBA Admissions Author MBA Students Topics Topics 1st Year (RC) 2+2 Program 2nd Year...
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- Profile
Pam Chan
Southeast Asia to gather input, and worked on a five-year innovation map for laundry detergent. But after three years with P&G, "I got interested in tech – it was an area that would still be relevant in the next few years. So I...
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