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Show Results For
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All HBS Web
(951)
- News (209)
- Research (589)
- Events (1)
- Multimedia (1)
- Faculty Publications (165)
- 01 Feb 2022
- Book
Innovation Isn’t Just for Startups: How Big Companies Can Succeed
that come with getting venture capital funding. A corporate explorer also has constraints. But they already have a customer base. They already have a brand. They already often have the very technology and product assets they need to put...
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by Lane Lambert
- 13 Jul 2020
- Research & Ideas
Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk
only thing that this sort of learned pragmatism gives me is the opportunity to engage my colleagues who have the real power to make a difference in this country." And he said, "We'll see." So I guess he's right. We'll see. Neeley: So your...
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- Web
Alternative Investments Course | HBS Online
Overview Syllabus Enrollment Stories FAQs Enroll Now Key Concepts Speak the language of alternative investments so that you can better communicate and collaborate with your colleagues and customers Evaluate alternative...
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- 16 Oct 2017
- Research & Ideas
The Most Successful Startups Have Hands-On Founders
product companies in India for a three-day executive retreat. Prior to the retreat, participants were surveyed to find out how often they engaged in four management practices: providing structured feedback, conducting performance reviews,...
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by Dina Gerdeman
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
ads and then posting an in-store display ad to remind potential customers about the product. "With the Internet," says Deighton, "you can seamlessly move the customer from awareness, to...
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by Susan Young
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
shopping hours for senior citizens while Woolworths Supermarket in Australia closed a number of stores with less traffic to better enable deliveries to seniors, those with disabilities, and those in quarantine or self-isolation. To learn more, read Your View Details
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by Sean Silverthorne
- 01 Apr 2013
- Research & Ideas
First Minutes are Critical in New-Employee Orientation
The first few minutes of new employee orientation, if done right, can lead to happier and more productive workers and, ultimately, increased customer satisfaction. Unfortunately, a lot of companies do it wrong. In many firms, employee...
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- 01 Sep 2023
- News
Case Study: The Home Team
of time in which Nester can engage a customer: A prospective buyer tours a house, gets serious about it, and decides to put in an offer—and now they need Nester. To reach more buyers, Kennealey started offering an enterprise package to...
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- Web
Design Thinking Course | HBS Online
Concepts Design Heuristics for Generating and Refining Ideas Designing for Behavior Change Featured Exercises B. J. Fogg Behavioral Model: Identify prompts to improve users’ ability and motivation to engage in a desired behavior 6-8 hrs...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
disingenuous, and in some cases, can lead to behaviors that run counter to the organization’s objectives. But when it’s clear that our engagement is broadly helpful—to ourselves and to others—most people are delighted to engage. By...
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by Dina Gerdeman
- 25 Oct 2011
- First Look
First Look: October 25
stores are multi-sided platforms (MSPs). We propose a definition that provides a more precise notion of MSPs by requiring that they enable direct interactions between the multiple customer types that are affiliated with them. Several...
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Sean Silverthorne
- Web
Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting
in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and experiences. “Students have a high degree of autonomy in selecting their market map...
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- 23 Jul 2012
- Research & Ideas
The Power of Conversational Leadership
teams can share success stories from the field via public video blogs, which journalists and customers may consider more authentic and more useful than slick marketing material. Furthermore, besides meeting with sales teams, View Details
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by Carmen Nobel
- 13 Mar 2023
- Research & Ideas
The Power of Personal Connections: How Shared Experiences Boost Performance
through those ties and may take pride in a reputation for a higher standard of performance when observed by a valued peer, the researchers note. In some ways, analogous effects may be observed in customer service in other professions and...
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- 31 Aug 2021
- Book
Feeling Powerless at Work? Time to Agitate, Innovate, and Orchestrate
of power. In 1938, as the Great Depression was beginning to lift, but war was imminent, many families were struggling, and only 10 percent of engagement rings sold in the United States included diamonds. De Beers hired an ad agency that...
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by Jay Fitzgerald
- 18 Sep 2017
- Research & Ideas
'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing
They’ve tracked it down, and now you’ve got this bond, and you’ve engaged with a brand in a self-directed way.” More recently, Wendy’s has taken a lighter touch on Twitter with customers: Find new friends. — Wendy's (@Wendys) January 3,...
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- 28 Feb 2012
- First Look
First Look: Feb. 28
argue that competition can lead organizations to provide illicit quality that satisfies customer demand but violates laws and regulations and that this outcome is particularly likely when price competition is restricted. Using 28 million...
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Sean Silverthorne
- 03 Apr 2012
- First Look
First Look: April 3
managerial performance, found that managers higher in metacognitive cultural intelligence (CQ) were rated as more effective in intercultural creative collaboration by managers from other cultures. Study 2, a social network survey, found that managers lower in...
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Carmen Nobel
- 20 Apr 2021
- Book
A Simple Question That Can Guide Companies to Epic Success
again. Apple competes at the top of the value stick by raising customer willingness- to-pay (WTP). Companies that offer exceptionally engaging work create value by lowering willingness-to- sell (WTS) (see...
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by Danielle Kost
- 06 Mar 2006
- Research & Ideas
Four Strategies for Making Concessions
would really love to hear this praise is her boss (or other potential customers). In this way, she defines for the appreciative customer how best to reciprocate. 3. Make Contingent Concessions One hallmark of a good working relationship...
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by Deepak Malhotra