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Show Results For
- All HBS Web
(3,413)
- People (1)
- News (1,028)
- Research (2,044)
- Events (7)
- Multimedia (50)
- Faculty Publications (985)
- October 2009
- Article
Shaping Online Consumer Choice by Partitioning the Web
By: Jolie M. Martin and Michael I. Norton
This research explores how partitioning attributes in online search interfaces changes the valuations of those attributes-and impacts subsequent choice-such that attributes that are displayed as separate categories tend to receive greater decision weight than... View Details
Keywords: Decision Choices and Conditions; Information Management; Demand and Consumers; Research; Internet and the Web; Valuation
Martin, Jolie M., and Michael I. Norton. "Shaping Online Consumer Choice by Partitioning the Web." Psychology & Marketing 26, no. 10 (October 2009): 908–926.
- 09 Sep 2016
- News
Airbnb Adopts Rules to Fight Discrimination by Its Hosts
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 16 Apr 2012
- Research & Ideas
The Inner Workings of Corporate Headquarters
Physicists tell us entropy is the natural state of the world, and that law seems especially true in today's multidivisional company. "When you create organizational subunits of any form, they'll have a tendency to focus internally on their own things," says... View Details
Keywords: by Michael Blanding
- 16 Jul 2014
- HBS Case
Marketing Obamacare
It's safe to say that the rollout of the Affordable Care Act was not pretty. Plagued by technical problems on Healthcare.gov, and stymied by a lack of political support in around half of the 50 states, the... View Details
- 04 May 2021
- Book
Best Buy: How Human Connection Saved a Failing Retailer
the core of the near-miraculous turnaround Joly spearheaded at the company during the 2010s. Joly stepped in as CEO of Best Buy in 2012, just after its quarterly profits plummeted by 91 percent and its stock price hit a nine-year low.... View Details
- July 2023
- Supplement
Sian Flowers: Fresher by Sea? – PowerPoint Supplement
By: Willy C. Shih and Michael W. Toffel
- 29 Jan 2014
- Research & Ideas
Super Bowl Ads for Multitaskers
utilizes data from households across the country that install a set-top box alongside their television that analyzes second by second what family members watch. At the same time, Kantar records everything that is shown on every station,... View Details
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
afterthought. "If you look at the allocation of resources in corporate wellness programs, you will find it heavily weighted towards physical health," says Quelch. Only rarely does a tragedy, such as a suicide of a top management executive or workplace shooting View Details
- 02 Apr 2018
- Research & Ideas
Is 'Gut Feel' a Good Reason to Invest in a Startup?
published in the Academy of Management Journal. Behavioral psychologists typically divide decision-making processes into two types. Type 1 is characterized by impulsive, instinctual, emotional reactions, often made quickly and without... View Details
- 25 Jun 2014
- Lessons from the Classroom
FIELD Trip: Conquering the Gap Between Knowing and Doing
older man led them to the back of one of the homes. Inside, he showed them a group of people huddled around the glow of two laptops, powered by a generator. “More than any other course, it teaches humility” "He said, 'All of my... View Details
- 21 May 2014
- Lessons from the Classroom
CORe: HBS Powers Up Online Program on Business Fundamentals
protagonist. "When you discover truths by answering a series of questions, you are not just learning, but also learning how to learn," says Narayanan, Thomas D. Casserly, Jr. Professor of Business Administration and chair of the... View Details
- 09 Jul 2018
- Research & Ideas
Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)
“Nothing sells itself,” says Frank Cespedes, senior lecturer in the Entrepreneurial Management Unit at Harvard Business School. “When companies introduce new products, they are offering something that by definition is going to replace... View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
a string of experiments to test how sleep affects decision making. After all, sleep can do many things—research has shown that a good eight hours of shut-eye can help make people more creative, more attentive, less risky in their behaviors, and less driven View Details
- 22 Jan 2018
- News
Activist chiefs fill the vacuum left by government
- 07 Oct 2011
- Working Paper Summaries
What Environmental Ratings Miss
Keywords: by Auden Schendler & Michael Toffel
- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
future, 50 percent of all tasks currently done by humans could be done by machine learning and artificial intelligence,” says Prithwiraj (Raj) Choudhury, assistant professor at Harvard Business School.... View Details
- 28 Jan 2013
- Research & Ideas
Helping Yelp Create More Accurate Reviews
information on sites such as Yelp, eBay, and TripAdvisor. The framework relies on an algorithm set up to tackle bias inherent in reviews by taking into account reviewers who vary in accuracy, stringency, and View Details