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Show Results For
- All HBS Web
(3,413)
- People (2)
- News (1,040)
- Research (1,977)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,213)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer... View Details
Keywords: by Susan Young
- 18 Aug 2010
- News
How We Save (and Spend) Now
- 06 Jan 2011
- News
Ego goes solo
- 01 Nov 1999
- Lessons from the Classroom
What’s Next & So What? Leading in the 21st Century
Leading in the 21st Century is an HBS Executive Education program being held in January 2000. Professors Gary Hamel and John Kotter talk about the course and the new realities of leadership and competitive success. Q: What led the two of... View Details
Keywords: by Staff
- 29 Jun 2010
- News
Cash for Clunkers: A Retrospective
- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct... View Details
- 23 Apr 2001
- Research & Ideas
The Gulf: It’s a Family Affair
A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you? Davis: I've been in this field... View Details
Keywords: by Wendy Guild & Andrea Schulman
- 05 Oct 2016
- Research & Ideas
Why Don't More People Get Flu Shots at Work?
Dreams, right? ‘If you build it, they will come.’ You might think flu shot clinics work that way,” says Beshears. “Many employers believe that by just making a clinic available on the premises that people will flock to it because everyone... View Details
- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School... View Details
Keywords: by Carmen Nobel
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston... View Details
- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
changes had any impact in the lead-up to the financial crisis. HBS Associate Professor Suraj Srinivasan and Harvard Law School Professor John C. Coates leverage the benefit of hindsight to assess research findings from over 120 papers in... View Details
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John... View Details
Keywords: by Amelia Kunhardt
- 07 Mar 2013
- Research & Ideas
Video: Harvard Business School at the Kumbh Mela
Shivaratri Snan bathing day on March 10. To accommodate everyone, the Indian government creates a temporary city-building roads and providing power on what is normally an empty flood plain. Senior Lecturer and Dauten Real Estate Fellow View Details
- 20 Apr 2020
- Book
Why COVID-19 Raises the Stakes for Healthy Buildings
predicts. “And pretty quickly they'll be selective about their apartments and their offices as well, and they'll share that information with other people.” Book Excerpt Healthy Buildings: How Indoor Spaces Drive Performance and Productivity View Details
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
Editor's note: This article originally appeared on Harvard University's Real Estate Academic Initiative website. If Harvard Business School and the Graduate School of Design seem miles apart both literally and culturally, John Macomber is... View Details
- 01 Apr 2014
- Research & Ideas
When Do Alliances Make Sense?
treasure trove that could help businesses plan their alliance strategy. “If an alliance is so much better, why isn't everything done by alliance?” Firms often ask this question when considering a large project. It can be advantageous to... View Details
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business School professor View Details
Keywords: by Manda Mahoney
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"),... View Details
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
know how to value their own information," John says. "Because of this uncertainty about what the value of privacy is, people don't know when to value their information or how to care about it. And as a consequence, when people are... View Details
Keywords: by Carmen Nobel