beauty and makeup - Publications - Faculty & Research

06 Mar 2017
Research & Ideas

Why Comparing Apples to Apples Online Leads To More Fruitful Sales

display Apples to Apples and other board games, rather than attempting a cross-promotion with, say, Halloween costumes. The study results are outlined in a forthcoming Journal of Behavioral Decision Making article, The Impact of... View Details

Keywords: by Dina Gerdeman; Retail; Advertising

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

partners who add value, or who could add value, consistent with customer needs; and this means working out a compensation package that is in tune with their effort and performance. The View Details

Keywords: by Sean Silverthorne

July 1977 (Revised February 1978)
Case

Rose Milk

By: Stephen A. Greyser

Keywords: Advertising; Beauty and Cosmetics Industry

Citation

Find at Harvard

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

infoscape "will cause [people] to stop in their tracks and really take a look. We are endeavoring to create a feeling, engender a mood, provide a sense of the drama and the View Details

Keywords: by Kim Girard; Entertainment & Recreation

03 Dec 2007
Research & Ideas

Authenticity over Exaggeration: The New Rule in Advertising

the "consumer" label altogether. It's too limiting. Deighton cites Dove's "Real Beauty" campaign, a multiphase effort with an underlying theme that subverts traditional beauty product messages of aspiration View Details

Keywords: by Julia Hanna; Publishing; Advertising

07 Jul 2009
Research Event

Business Summit: Historical Roots of Globalization

preferences (with the beauty industry as an example). According to panelists, globalization has a homogenizing effect on diverse national cultures. Its pressures cause societies to become more alike, converging in business approaches,... View Details

Keywords: Re: Multiple Faculty

19 Jul 2010
Research & Ideas

How Mercadona Fixes Retail’s ’Last 10 Yards’ Problem

minimized." Mercadona always takes store operations into account when making supply-chain decisions, Ton continues, and pays particular attention to the design and management of store processes. It also... View Details

Keywords: by Julia Hanna; Retail; Food & Beverage

10 Mar 2009
First Look

First Look: March 10, 2009

16-21 Abstract The Dove campaign addressed a common concern that crossed cultural boundaries. Confronted by standard visual stereotypes of beauty in the global media, many young women develop self-image and... View Details

Keywords: Martha Lagace

22 Jan 2013
First Look

First Look: Jan. 22

had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award... View Details

Keywords: Sean Silverthorne

07 Apr 2009
First Look

First Look: April 7, 2009

networks. If Posse defined its impact as changing the demographic makeup of the leadership of professions such as law, business, medicine, and education, then perhaps it should continue to target only the... View Details

Keywords: Martha Lagace

07 Nov 2011
Research & Ideas

The Forgotten Book that Helped Shape the Modern Economy

around the Cape of Good Hope with hopes of economic gain in the early modern period, and less than 1 million made it back. This is not because they all married beautiful Fijians View Details

Keywords: by Sean Silverthorne

23 Sep 2008
First Look

First Look: September 23, 2008

past five years, I have uncovered hundreds of online advertising scams defrauding thousands of users—not to mention all the web's top merchants. This chapter summarizes some of what I've found—and what users and advertisers can do to... View Details

Keywords: Martha Lagace

11 Oct 2022
Research & Ideas

Shrinking the Racial Wealth Gap, One Mortgage at a Time

racial makeup of loan officers—a job that’s become more nuanced in a largely automated mortgage origination process, Sunderam says. Loan officers are critical to the process Loan officers play an important role for would-be borrowers,... View Details

Keywords: by Rachel Layne; Financial Services

01 Jun 2016
What Do You Think?

When Business Performance Falters, is Culture Change the Fix?

elements in any organization’s makeup and success—along with vision, strategy, marketing, financials, and the like I came to see, in my time at IBM, that culture isn’t just one... View Details

Keywords: by James L. Heskett

30 Jun 2015
First Look

First Look: June 30, 2015

Publications Forthcoming Berrett-Koehler Publishers What Great Service Leaders Know and Do: Creating Breakthroughs in Service Firms By: Heskett, James L., W. Earl Sasser, and Leonard A. Schlesinger... View Details

Keywords: Carmen Nobel

13 May 2014
First Look

First Look: May 13

modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for... View Details

Keywords: Sean Silverthorne

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

plans for future workforce makeup and training, and its search for opportunities from digital infrastructure and automation. What’s Really... View Details

Keywords: by Sean Silverthorne

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

beauty ... is that it is not about learning to solve today's problems, but rather about developing the skills and discipline(s) which are timeless." Clinton Gerst suggested some limits of the method in... View Details

Keywords: by Jim Heskett; Education

19 Jun 2007
First Look

First Look: June 19, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=607032 MD Beauty, Inc. Harvard Business School Case 806-045 Describes some of the issues confronting the entrepreneurial team responsible for creating a highly successful natural View Details

Keywords: Martha Lagace