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Show Results For
- All HBS Web
(1,615)
- People (8)
- News (661)
- Research (496)
- Events (1)
- Multimedia (50)
- Faculty Publications (133)
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- 06 Jul 2009
- Research & Ideas
Conducting Layoffs: ’Necessary Evils’ at Work
develop strategies for managing their own emotions, as well as those of the people on the receiving end, in order to facilitate successful task performance. Watching others, role-playing with a colleague, doing a dry-run in front of a... View Details
Keywords: by Martha Lagace
- 27 Aug 2013
- First Look
First Look: August 27
and to sell media time. A second objective of the case is to understand the implications of social TV viewing, the audience engagement that results when people watch television with a smartphone or tablet in hand, participating in a... View Details
Keywords: Sean Silverthorne
- 14 Dec 2011
- Research & Ideas
The New Measures for Improving Nonprofit Performance
For-profit businesses have a common goal: create value for owners or shareholders by creating value for customers. It's a focus that must seem enviably straightforward from the perspective of nonprofit organizations and social enterprises obliged to navigate a path... View Details
Keywords: by Julia Hanna
- 09 Feb 2018
- Research & Ideas
Big Hits: The Best of the 2018 Super Bowl Ads
about this financial services company as a safe option. Stephen A. Greyser Richard P. Chapman Professor of Business Administration, Emeritus Almost half of US television households (some 200 million eyeballs) watched a very exciting... View Details
- 25 Feb 2008
- Sharpening Your Skills
Sharpening Your Skills: Starting a Business
mistakes should I watch out for in starting a new company? Should I Keep Control Of My Company? Rich or Royal: What Do Founders Want? It's a fundamental tension many entrepreneurs face, the conflict between wanting to become rich and... View Details
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
display-target similarity—one with low similarity that displayed a watch and computer mouse; another with moderate similarity that pictured other bathroom accessories; and a third with high similarity that showed other towels. The results... View Details
- 02 Feb 2015
- Research & Ideas
Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t
unbundling that allows customers to pick and choose the content they consume (be it articles, music tracks, or airline tickets), Teixeira identifies the fueling factor in this case as "decoupling"—separating out activities that customers want from those that they... View Details
Keywords: by Michael Blanding
- 03 Apr 2009
- What Do You Think?
How Much Obsolescence Can Business and Society Absorb?
revolution. The facts are undeniable. Watch an old movie in which people remove the telephone receiver from the wall, type (either manually or electronically), and even begin to email (as in "You've Got Mail!"). It's always good... View Details
- 27 Feb 2013
- Research & Ideas
Sidetracked: Why Can’t We Stick to the Plan?
ingredients for a romantic dinner, but ends up spending an hour comparison shopping for organic dog food and craft beer. A college student resolves to spend every Wednesday evening studying in the library, only to spend most of that time View Details
Keywords: Re: Francesca Gino
- 29 Jan 2013
- Research & Ideas
Creating the Perfect Super Bowl Ad
sample of 82 ads for 30 brands in their homes or workplaces. The research relied on webcams that track visible changes on a person's face as they watch an ad, responding to funny, or amusing content. The software detects the slightest... View Details
- 23 Oct 2006
- Research & Ideas
Will the “Long Tail” Work for Hollywood?
able to deliver just what consumers want. Ten years ago, however, Philip Cook and Robert Frank’s The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us argued exactly the opposite. Why would you watch... View Details
- 20 Jan 2015
- First Look
First Look: January 20
https://cb.hbsp.harvard.edu/cbmp/product/514084-PDF-ENG Harvard Business School Case 415-031 Jean-Claude Biver (A): The Re-Emergence of the Swiss Watch Industry In the early 1980s, the Swiss watch industry... View Details
Keywords: Sean Silverthorne
- 14 Feb 2005
- Research & Ideas
The World in Your Palm?
said. Men, on the other hand, "attach everything on the table—we call them Frankenberries." The watch industry might be a good analogy as to how devices will evolve, he said. For next to nothing, you can get a View Details
Keywords: by Sean Silverthorne
- 05 Feb 2001
- Research & Ideas
The Ten Deadly Mistakes of Wanna-Dots
Then hand over the technical work to them (that way nobody inside has to learn anything new) but refuse to take their advice about how the site should look (after all, you're the industry experts). Use more than one vendor—so you can have the fun of View Details
Keywords: by Rosabeth Moss Kanter
- 14 Apr 2015
- First Look
First Look: April 14
the process of decoupling. Decoupling is the separation of two or more activities ordinarily done in conjunction by consumers-think of watching TV shows and sitting through the ads. These new digital disruptors allow consumers to benefit... View Details
Keywords: Sean Silverthorne
- 09 Feb 2012
- Sharpening Your Skills
Sharpening Your Skills: Online Marketing
Questions To Be Answered: What's the strategy for managing consumer reviews on my site? Do people watch online video ads?. How can I get more out of my customer loyalty campaign? Are online coupon programs like Groupon effective? What's... View Details
- 20 Feb 2006
- HBS Case
Oprah: A Case Study Comes Alive
The idea seemed feasible because Mends had once met Winfrey through a personal connection at college. "I thought it was a fabulous possibility for several reasons," Koehn explained. "One, based on intuition, was that there's something very powerful about... View Details
- 23 Aug 2016
- First Look
August 23, 2016
authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of the other (e.g., watching ads) and offer strategies for... View Details
Keywords: Sean Silverthorne
- 28 Oct 2024
- Op-Ed
Latino Voters Have Grown More Politically Divided. That’s Not Surprising.
their policy platforms, to appeal to suburban voters. Why demographics are not destiny in politics We are economists, and we study markets. Politics is a competitive one. Just as auto manufacturers don’t sit and idly watch market... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
don't know what Twitter is. In 2015, the average American spent more than one-third of her media interaction time online and around one-third watching television, 10 percent reading magazines and newspapers, and 10 percent listening to... View Details
Keywords: by John Quelch and Thales Teixeira