Transportation Network Company - Publications - Faculty & Research - Harvard Business School

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January 2000 (Revised February 2007)
Case

Asia Renal Care

Presents a business plan for a start-up company focused on building a network of high-quality dialysis centers in the Asia-Pacific region. Includes a detailed financial forecast. An executable spreadsheet is available by contacting HBSP Customer Service at... View Details

Keywords: Business Plan; Forecasting and Prediction; Business Startups; Financial Strategy; Medical Devices and Supplies Industry; Asia

August 1998 (Revised June 2000)
Case

FairMarket, Inc.: Where Buyers and Sellers Connect

By: Lynda M. Applegate, Jack Wieland and Chad M. M Raube

On February 20, 1997, FairMarket, an Internet-based business-to-business auction site, was launched. CEO, founder Scott Randall, drew on his experience building Internet businesses at NECX Direct, Yahoo, and Internet Shopping Network to build his business. This case,... View Details

Keywords: Business Startups; Debates; Entrepreneurship; Growth and Development; Growth Management; Management Style; Product Launch; Multi-Sided Platforms; Problems and Challenges; Information Technology; Information Technology Industry; Web Services Industry

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02 Jan 2024
What Do You Think?

Do Boomerang CEOs Get a Bad Rap?

(AdobeStock/Vincent) The return of Robert Iger as CEO of Walt Disney followed by a poorer-than-expected company performance has rekindled the debate about whether the decision to bring back formerly successful CEOs to revitalize an... View Details

Keywords: by James Heskett

March 2004 (Revised June 2010)
Case

Akamai Technologies

By: Benjamin Edelman, Thomas R. Eisenmann and Eric J. Van den Steen

As the leading content delivery network, Akamai helps Internet companies deliver Web site content to end users with fewer delays and lower costs. Describes the strategic management challenges facing Akamai in early 2004. The company is poised to offer its next... View Details

Keywords: Digital Platforms; Partners and Partnerships; Strategy; Internet and the Web; Information Infrastructure

September 2017 (Revised December 2017)
Case

Hulu: Redefining the Way People Experience TV

By: Henry W. McGee and Christine Snively

In May 2017, Hulu CEO Mike Hopkins announced the launch of Hulu Live TV, a new offering that would "change the way people experience TV." The new service would allow consumers to bypass traditional cable and satellite delivery and use the Internet to access live... View Details

Keywords: Television Industry; Internet; Television Entertainment; Internet and the Web; Disruptive Innovation; Competitive Strategy; Price; Media and Broadcasting Industry; Entertainment and Recreation Industry

January 1990 (Revised September 1994)
Case

Cray Research, Inc.: Preparing for the 1990s

By: Francis Aguilar

Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details

Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology

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August 2019
Case

Huawei and the U.S.-China Trade War

By: Elie Ofek and John Masko

In 2019, Chinese smartphone maker and telecommunications empire Huawei was preparing to launch its new flagship smartphone series, the Mate 30. After years of explosive growth, the previous 18 months had been a challenge for the company. In early 2018, Huawei’s planned... View Details

Keywords: Trade; Global Strategy; International Relations; National Security; Mobile and Wireless Technology; Information Infrastructure; Volatility; Adaptation; Telecommunications Industry; China; United States; European Union

2023
Working Paper

Spatial Mobility, Economic Opportunity, and Crime

By: Gaurav Khanna, Carlos Medina, Anant Nyshadham, Daniel Ramos-Menchelli, Jorge Tamayo and Audrey Tiew

Neighborhoods are strong determinants of both economic opportunity and criminal activity. Does improving connectedness between segregated and unequal parts of a city predominantly import opportunity or export crime? We use a spatial general equilibrium framework to... View Details

Keywords: Urban Development; Transportation Networks; Crime and Corruption; Transportation Industry; Medellín; Colombia; South America

December 1993 (Revised March 1995)
Case

Medical Products Co.

By: Robert H. Hayes

In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details

Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe

12 May 2020
Blog Post

Leaving a Career in Tech for Venture Capital and Entrepreneurship

ecosystem both from an entrepreneurial and investing perspective. I’d heard it was a difficult industry to break into, and I’d hoped to find a supportive network at HBS who could help me prepare for it. “The best way to get a job in VC,... View Details

04 Feb 2016
Blog Post

Meet the HBS Tech Club

At HBS, the Tech Club aims to educate the community on the latest technology trends and skills, to facilitate recruiting opportunities, and to foster social and professional networking within HBS, greater Harvard, and the Boston area. The... View Details

December 2011
Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne

Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details

Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry

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April 2012 (Revised March 2014)
Case

Social Strategy at Nike

By: Mikolaj Jan Piskorski and Ryan Johnson

Nike, which first started experimenting with social media and networking in 2004, has been consistently reducing its spending on traditional advertising. Yet, Nike has not pulled back on its overall marketing budget, instead opting to focus on "nontraditional"... View Details

Keywords: Strategy; Advertising Campaigns; Social and Collaborative Networks; Online Advertising; Apparel and Accessories Industry; Sports Industry

2021
Working Paper

Accounting for Product Impact in the Telecommunications Industry

By: George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the telecommunications industry. We design a monetization methodology that allows us to calculate monetary impact estimates of network... View Details

18 Apr 2014
News

Making “Freemium” Work

13 Oct 2017
News

How to give feedback that gets results

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Transportation Industry

December 2008
Article

Which Kind of Collaboration Is Right for You?

By: Roberto Verganti and Gary P. Pisano

Nowadays, virtually no companies innovate alone. Firms team up with a variety of partners, in a wide number of ways, to create new technologies, products, and services. But what is the best way to leverage the power of outsiders? To help executives answer that... View Details

Keywords: Cost vs Benefits; Framework; Collaborative Innovation and Invention; Innovation and Management; Partners and Partnerships; Social and Collaborative Networks; Strategy

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December 1999
Case

Sun Microsystems, Inc. (A): An Enterprise of Change

By: Rosabeth M. Kanter and Jane Roessner

In 1999, Sun Microsystems, Inc., was claiming a leadership position in the burgeoning world of e-commerce and networking computers. Its goal: "to dot-com the world." What was it about Sun's culture that made it so conducive to innovation and entrepreneurship? And how... View Details

Keywords: Business Ventures; Leading Change; Innovation Leadership; Information Infrastructure; Corporate Entrepreneurship; Business Growth and Maturation; Growth and Development Strategy; Global Strategy; Experience and Expertise; Technology Industry; Computer Industry

March 2023
Case

Mirakl: Growing The Marketplace Economy

By: Antonio Moreno, Santiago Gallino and Emilie Billaud

Mirakl provided the technology and seller network required for companies like Macy's, Best Buy, Walmart, Siemens, or Carrefour to simply design, launch, and administer a marketplace that included products from third-party sellers. What began as a basic business idea in... View Details

Keywords: Business Growth and Maturation; Business Startups; Transformation; Technological Innovation; Growth and Development Strategy; Internet and the Web; Technology Adoption; Sales; Information Technology Industry; Retail Industry; Web Services Industry; Europe; France; Paris; United States

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