Publications

16 Feb 2010
Research & Ideas

The Outside-In Approach to Customer Service

rather than focus simply on products and sales. And Gulati's research, including interviews with 500 executives spanning industries and geographies, asserts that outside-in success is not confined to any one sector. "I see the move... View Details

Keywords: by Sarah Jane Gilbert; Consumer Products

08 Mar 2011
First Look

First Look: March 8

Italian firms over a pre-specified week and record the time devoted each day to different work activities. We focus on the distinction between time spent with insiders (employees of the firm) and outsiders (people not employed by the... View Details

Keywords: Sean Silverthorne

February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details

Keywords: Business Model; Business Startups; Trends; Communication; Customer Focus and Relationships; Selection and Staffing; Time Management; Organizational Change and Adaptation; Business Strategy; Software; Computer Industry

24 Jan 2023
Research & Ideas

Passion at Work Is a Good Thing—But Only If Bosses Know How to Manage It

longer and harder to show they are committed. On the other hand, what they are asked to do may not always align with their own passions, or may make it more challenging for them to focus on what they care about. This uncertainty, the... View Details

Keywords: by Sean Silverthorne

31 Jan 2022
Research & Ideas

Where Can Digital Transformation Take You? Insights from 1,700 Leaders

growth, offering organizations unprecedented opportunities to develop new products and services, and even reimagine their businesses. In mid-2020, we set out to understand the challenges of leading in the digital era. Teaming with the... View Details

Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards

February 2017
Teaching Note

The Tate's Digital Transformation

By: Jill Avery

John Stack was the visionary Head of Digital Transformation at the Tate, a collection of four major art galleries in the UK, including Tate Modern, the most visited gallery devoted to modern and contemporary art in the world. Stack was the architect of the Tate’s... View Details

22 Apr 2024
Research & Ideas

When Does Impact Investing Make the Biggest Impact?

“The takeaway is that the difference is not as large as you might think,” Cole says. “As an investor, you have a bit of a strategic choice.” Where impact investing makes the most impact Impact investors approach targets differently than traditional firms, the authors... View Details

Keywords: by Rachel Layne

06 Jun 2024
Research & Ideas

How Younger Immigrants Gain an Edge in American Business

also allowed siblings to join. The authors tracked about 60,000 people, using census data to focus on those who: Were born in Vietnam during years they would have been eligible to immigrate under the law. Arrived in the US between 1989... View Details

Keywords: by Rachel Layne

07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

Ghosh says, if start-ups often manage to secure a good team and good financing, they face dozens of lower-cost competitors and fragmented customer demand.) Funding has the potential to turn a little failure into an enormous one. "The... View Details

Keywords: by Carmen Nobel

16 Oct 2023
HBS Case

Advancing Black Talent: From the Flight Ramp to 'Family-Sustaining' Careers at Delta

Business School, who wrote a series of three case studies about the company’s focus on DE&I. For Bastian, the strategy is about providing more equitable opportunity for all Delta employees, including Black employees, to move “from the... View Details

Keywords: by Lane Lambert; Air Transportation

04 May 2021
Book

Best Buy: How Human Connection Saved a Failing Retailer

the core of the near-miraculous turnaround Joly spearheaded at the company during the 2010s. Joly stepped in as CEO of Best Buy in 2012, just after its quarterly profits plummeted by 91 percent and its stock price hit a nine-year low. With Joly’s View Details

Keywords: by Michael Blanding; Retail

Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done. Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details

Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States

June 2023 (Revised March 2024)
Case

Creating World-Class Board Governance at SECO

By: Krishna G. Palepu and Emer Moloney

In Spring 2023, SECO CEO Massimo Mauri had the ambition to grow the €200 million revenue technology company to a €1 billion company by 2030. Founded in Italy in the 1970s, the family-owned company had gone through a period of growth and internationalization,... View Details

June 2013
Case

Olympic Rent-A-Car U.S.: Customer Loyalty Battles

By: John Deighton and James T. Kindley

The marketing and operations managers for Olympic Rent-A-Car meet to decide how to respond to changes in the loyalty rewards program at the market-leading competitor. The competitor's program gives awards based on dollars spent instead of days rented and eliminates... View Details

Keywords: Customer Relationship Management; Competitive Strategy; Marketing; Operations; Auto Industry; Service Industry

June 2008 (Revised October 2008)
Case

AREVA T&D

By: Ananth Raman, Vincent Marie Dessain, Ane Damgaard Jensen and Gudrun Urfalino Kristinsdottir

The case explores the rapid and highly effective turnaround at AREVA's transmission and distribution (T and D) business by focusing on the division's operations. The division was struggling in 2004 when newly-appointed CEO Philippe Guillemot and his team improved... View Details

Keywords: Business Divisions; Customer Focus and Relationships; Product Development; Organizational Change and Adaptation; Performance Improvement; Environmental Sustainability