Publications

May 2013
Case

Eureka Forbes Ltd.: Managing the Selling Effort (A) (Photonovel Version)

By: Das Narayandas, Kallol Das and Kerry Herman

The CEO of EFL (India), a direct sales organization, must decide which changes to the sales compensation systems would better motivate his sales reps and improve their sales performance. View Details

August 2016 (Revised December 2016)
Module Note

Strategy Execution Module 2: Building a Successful Strategy

By: Robert Simons

This module reading describes the basics of building a successful strategy. Topics in this module include a discussion of the distinction between corporate and business strategy; how to conduct a SWOT analysis of market dynamics and internal capabilities; the use of... View Details

Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Business Strategy; Five Forces; Distinctive Capabilities; Emergent Strategy; Mission Statements; Strategy; SWOT Analysis; Competitive Advantage

30 Apr 2008
Sharpening Your Skills

Sharpening Your Skills: Brand Management

disagrees. Key concepts include: Most B2B marketers cannot economically address thousands of small businesses using the traditional direct sales force. If left unattended, individual managers will each do... View Details

Keywords: by Staff; Sports; Publishing; Auto

February 2021
Case

Drizly: Managing Supply and Demand through Disruption

By: Kris Ferreira

It was April 6th, 2020, and the management team at Drizly—an online alcohol marketplace where consumers could browse and purchase alcohol from local liquor retail stores via Drizly’s app for immediate home delivery—were thrilled to see record-breaking sales from the... View Details

Keywords: COVID-19 Pandemic; Demand and Consumers; Growth and Development; Customer Focus and Relationships; Customer Value and Value Chain; Customer Satisfaction; Goals and Objectives; Supply Chain Management

05 Feb 2024
Research & Ideas

The Middle Manager of the Future: More Coaching, Less Commanding

on middle management During the 1980s and 1990s, middle managers became prime targets of large-scale downsizing at the behest of shareholder activists—yet the ranks of middle View Details

Keywords: by Ben Rand

17 Dec 2015
News

Examining Global Workforce Management

“no-layoff” policies. In her research into how businesses are reinventing layoffs, Professor Sandra J. Sucher (MBA 1976) is examining the impact of layoffs and comparative approaches to workforce management around the world. “In the... View Details

25 Jun 2024
Research & Ideas

Rapport: The Hidden Advantage That Women Managers Bring to Teams

communication and rapport between managers and employees. In this case, the manager may not have scheduled the fast-food stations properly, forcing an overtaxed employee to... View Details

Keywords: by Kara Baskin; Food & Beverage

10 Jan 2007
HBS Case

The Challenge of Managing National Security

attacks. Garry Emmons: The focus of your work is on how to manage integration within a highly differentiated organization. Post-9/11, how's the intelligence community doing on that score? Jan Rivkin: Intelligence issues are enormously... View Details

Keywords: by Garry Emmons; Service

05 Mar 2008
What Do You Think?

Where Will Management Innovation Take Us?

not clear. Many suggested that the kind of management innovation described by Gary Hamel in his new book, The Future of Management, will more likely occur as a result of forces outside the organization. Tony... View Details

Keywords: by Jim Heskett

28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

apply across the region. Let me just highlight a handful of those: Demand for management and management education is growing rapidly. Management (and business) is seen as a... View Details

Keywords: by Sean Silverthorne; Education

June 2017
Teaching Note

Quiet Logistics (A) and (B)

By: Robert Simons and Jennifer Packard

Teaching Note for HBS Nos. 115-001 and 115-003. View Details

Keywords: Strategy And Execution; Management Control Systems; Five Forces; Risk; Adaptability; Distribution Industry; Technology Industry; United States

May 2013
Case

Launching Krispy Natural: Cracking the Product Management Code

By: Frank V. Cespedes and Heather Beckham

Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete... View Details

Keywords: Analytics and Data Science; Competition; Organizational Culture; Management Teams; Brands and Branding; Expansion; Marketing Strategy; Product Launch; Acquisition; Food and Beverage Industry; Ohio; United States

02 May 2011
Research & Ideas

Casino Payoff: Hands-Off Management Works Best

look at banks, for example, they have localized decision rights in many cases, where branch managers and even some tellers have the ability to make loan decisions or give customers a better rate than what the guidelines say. In View Details

Keywords: by Dennis Fisher; Entertainment & Recreation

30 Apr 2024
Book

When Managers Set Unrealistic Expectations, Employees Cut Ethical Corners

willing to approve continued sales of a drug known to be lethal to some customers in fulfilment of their assigned role to maximise value for shareholders (Armstrong, 1977, p. 204). And so on. Yet, the insights from this research and their... View Details

Keywords: by Dina Gerdeman

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

excitement and the growing enthusiasm, at times even the frenzy, about these new phenomena, on the grounds of the pressing demands on managers to deal with the new reality and on academics to understand these phenomena. “Existing strategy... View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

2006
Working Paper

Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning

In most organizations, supply chain planning is a cross-functional effort. Functional areas such as sales, marketing, finance, and operations traditionally specialize in portions of the planning activities, which results in conflicts over expectations, preferences, and... View Details

Keywords: Supply Chain Management; Planning