Filter Results
:
(414)
Show Results For
-
All HBS Web
(414)
- People (1)
- News (58)
- Research (324)
- Events (3)
- Multimedia (2)
- Faculty Publications (169)
Show Results For
-
All HBS Web
(414)
- People (1)
- News (58)
- Research (324)
- Events (3)
- Multimedia (2)
- Faculty Publications (169)
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
highlight an important channel for alleviating financing constraints in small firms but also emphasize the general-equilibrium effects of large-scale interventions, which can lead to lower aggregate outcomes depending on labor market...
View Details
Keywords:
by Sean Silverthorne
- 24 Apr 2007
- First Look
First Look: April 24, 2007
Sports Illustrated, created the largest media company in the world by the mid-20th century. Luce's flagship magazine, Time, was able to gross over $20 million in sales during its first decade of publication and over $400 million by the...
View Details
Keywords:
Sean Silverthorne
- 02 Sep 2019
- What Do You Think?
Are Overlooked Forces Shielding the US from Severe Economic Downturns?
inventory at various levels—retailing, wholesale, and manufacturing—in a distribution channel. One objective was to demonstrate the wide swings in inventory levels that resulted when student “managers” over-adjusted to stockouts or inventory gluts. Next, I allowed...
View Details
- 19 Jun 2018
- First Look
New Research and Ideas, June 19, 2018
discrimination. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=53686 Channeled Attention and Stable Errors By: Gagnon-Bartsch, Tristan, Matthew Rabin, and Joshua Schwartzstein Abstract—A common critique of models...
View Details
Keywords:
Dina Gerdeman
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
retailer, we find that showrooms (1) increase demand overall and in the online channel as well; (2) generate operational spillovers to the other channels by attracting customers who, on average, have a...
View Details
Keywords:
Sean Silverthorne
- 29 Sep 2009
- First Look
First Look: September 29
Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel Authors:Dennis Campbell and Frances X. Frei Publication:Management Science (forthcoming) Abstract This paper uses the context of online...
View Details
Keywords:
Martha Lagace
- 15 Jan 2019
- First Look
New Research and Ideas, January 15, 2019
Saudi Arabia’s largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed...
View Details
Keywords:
Dina Gerdeman
- 20 Feb 2018
- First Look
First Look at New Research and Ideas, February 20, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=50575 Trade Creditors' Information Advantage By: Ivashina, Victoria, and Benjamin Iverson Abstract—Using information on the sales of debt claims for 132 U.S. Chapter 11 bankruptcy cases, we...
View Details
Keywords:
Sean Silverthorne
- 13 Mar 2018
- First Look
March 13, 2018
fields. A sponsor is someone who advocates for a protégé, and in doing so, takes a stake in her success. We use a laboratory experiment to explore two channels through which sponsorship has been posited to increase advancement in a...
View Details
Keywords:
Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
Cases & Course MaterialsBMW's Project Switch (A): Importers vs. National Sales Companies Harvard Business School Case 509-023 BMW is faced with potential channel conflicts across several EU country...
View Details
Keywords:
Martha Lagace
- 01 Dec 2009
- News
Alumni Books
times. Rigby ex-plains how to craft an action plan tailored to the specific situation, providing tools for cutting costs intelligently, sustaining margins and the brand, boosting revenue by refocusing the sales force on the right...
View Details
- 19 Apr 2011
- First Look
First Look: April 19
hugely popular, fan-created site; or, conversely, he could take it over and make it an official marketing channel for the company. Coke was already revisiting its social media policies, with the Diet Coke & Mentos user-generated video...
View Details
Keywords:
Sean Silverthorne
- 04 Feb 2014
- First Look
First Look: February 4
These new establishments were concentrated in industries where women entrepreneurs have been traditionally active and the entry was mainly found among household-based establishments. We measure and discuss the extent to which this heightened entrepreneurship is due to...
View Details
Keywords:
Sean Silverthlorne
- 28 Oct 2020
- Blog Post
Keep Your Weary Workers Engaged
a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
Keywords:
All Industries
- 08 Dec 2020
- Blog Post
Keep Your Weary Workers Engaged
a page or Slack channel for sharing recipes, articles, and snapshots. The leveling effect of remote work may make this a good time for cross-team collaboration, assignment rotations, or peer mentorship opportunities. The fact that View Details
- 01 Mar 2004
- News
Toy Story
developers that couldn’t play by the discounters’ strict rules had fewer sales channels. With all the fun that toys bring to kids, the business is characterized by copycats, empty piggy banks, and aggressive competition that might make a...
View Details
- 03 Mar 2009
- First Look
First Look: March 3, 2009
and complementary effects across channels to provide sales forecasting, promotion planning, and customer relationship management guidance to multichannel managers. We investigate three contingencies in a...
View Details
Keywords:
Martha Lagace
- August 2004 (Revised February 2006)
- Case
Marketing James Patterson
By: John A. Deighton
Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at...
View Details
Keywords:
Advertising;
Debates;
Surveys;
SWOT Analysis;
Brands and Branding;
Marketing Channels;
Product Marketing;
Consumer Behavior;
Outcome or Result;
Sales
Deighton, John A. "Marketing James Patterson." Harvard Business School Case 505-029, August 2004. (Revised February 2006.) (request a courtesy copy.)
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
watches, especially the stainless-steel sports models, had dramatically increased, resulting in a supply shortage worldwide. This case study examines the high-end watch industry and discusses an organization’s objective and related pricing and View Details
- 06 Jul 2015
- News
Lights! Camera... Market!
on all of its flights. While the feature film itself was not shown on flights, a companion documentary film about Terra and the LaJoie farm that the filmmakers shot simultaneously was shown on the JetBlue channel during every flight....
View Details