Online Media - Publications - Faculty & Research

09 Mar 2020
Research & Ideas

Warring Algorithms Could Be Driving Up Consumer Prices

The widespread use of pricing algorithms is reshaping the nature of competition in online markets and potentially driving up the prices of retail goods, according to recent research. These automated, price-adjusting software programs may... View Details

Keywords: by Kristen Senz; Retail

03 Sep 2024
Research & Ideas

Is It Even Possible to Dam the Flow of Misleading Content Online?

As a polarizing US presidential election nears, moderating controversial content on social media poses a pressing problem for tech giants. But no matter how many employees they hire, lines of code they write, or new content policies they... View Details

Keywords: by Jay Fitzgerald; Information Technology; Technology

01 Sep 2018
News

The True Value of a Tweet

Image by John Ritter Companies can spend millions curating their social media presence—with sometimes famously funny results, like the Twitter accounts for Wendy’s and Denny’s—but how relevant is that to revenues? Here, Associate... View Details

Keywords: Jen McFarland Flint

02 Mar 2015
Research & Ideas

Retail Reaches a Tipping Point—Which Stores Will Survive?

authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details

Keywords: by Sean Silverthorne; Retail

Profile

Brittani Rettig

blogging has led to other opportunities to share my healthy tips and inspirational stories on major media outlets like Good Morning Texas, Sheryl Sandberg's Lean In online community, and on Greatist.com. In... View Details

Keywords: Consulting; Services; Health Care

29 Jan 2013
Research & Ideas

Creating the Perfect Super Bowl Ad

advantage. To find out what works, Teixeira went directly to consumers, partnering with the MIT Media Lab and Waltham, MA-based Affectiva, which has developed the first online facial tracking system for... View Details

Keywords: by Kim Girard; Media & Broadcasting; Media & Broadcasting

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

social networking sites to reach potential customers, says Piskorski, who advises companies on this subject. The problem is that execs think of online social networks as social media and treat it as another... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

29 Mar 2023
News

Robert Kraft Launches Campaign to Combat Antisemitism

Photo courtesy New England Patriots Photo courtesy New England Patriots New England Patriots owner Robert Kraft (MBA 1965) launched a $25 million "Stand Up to Jewish Hate" campaign last week, which is "aiming to raise awareness nationwide about soaring incidents of... View Details

Fast Answer

IFC: LA/Hollywood

eMarketer
Market data, statistics, and analysis on the Internet, e-business, online marketing, media, and emerging technologies. Includes international market information for media usage, music,... View Details

30 Jul 2024
News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

will continue to shape it as the company expands. My summer was spent on a number of projects that I thoroughly enjoyed. A&R (artists and repertoire) is still an important element in running a record label: you’re constantly looking for the next superstar, and I... View Details

Keywords: Entertainment / Media / Sports

Fast Answer

Research Tools

employee experience insights in one place through online surveys, polls, quizzes, etc. Tableau (for Students) Students can sign up for a free Tableau account. The software will allow anyone to connect to a... View Details

01 Dec 2016
News

Air Time

Input (photo courtesy of Nadine Ngouabe Dlodlo) The feature on work/life integration was the September issue’s most popular article online The feature on work/life integration was the September issue’s most popular article View Details

01 Jun 2000
News

Priceline's Jay Walker: The Future is Wow

Walker, who was invited by the student-led High Tech and New Media Club to speak at the School in March, equated the changes brought about by the Internet with the transformational effect the automobile, the telephone, and television have... View Details

05 Aug 2015
News

Bringing New Life to an Iconic Magazine

ship. Many of those changes centered on driving readers to an online presence that would go on to win a National Magazine Award in 2013; today, TheAtlantic.com and associated Atlantic Media sites (such as... View Details

01 Dec 2002
News

Extra! Extra! Newspapers Miss the Story

compared with other online content sites. In an effort to defend their print businesses, newspapers have failed to realize that a new business is growing all around them,” says Gilbert. For example, he adds, “the Internet is the only... View Details

27 Jul 2019
Op-Ed

Does Facebook's Business Model Threaten Our Elections?

technology-driven efforts to sway their votes, and from as far away as Russia, according to US government claims. Social media in general and Facebook specifically were the primary weapons of choice. It worked so well that spending by US... View Details

Keywords: by George Riedel

21 Mar 2018
Blog Post

Telling Your Story: How to Create a Powerful Personal Digital Brand

your personality, the real person behind your personal brand; and 3) it shares your motivations, why you do what you do. Make engagement a regular habitThe digital world offers many shiny temptations and distractions. Grinshpun encourages a systematic approach to... View Details

24 Apr 2014
News

Using technology to create a platform for discussion

Having grown up outside Silicon Valley, Linda Leung (MBA 2014) is comfortable with integrating technology and business. It’s no wonder, then, that when she served as online communications manager for the HBS Women Students Association,... View Details

01 Dec 2018
News

3-Minute Briefing: Jeffrey Dunn (MBA 1981)

later worked at Nickelodeon and HiT Entertainment—SpongeBob SquarePants, Dora the Explorer, and Thomas the Tank Engine. There’s nothing better than working for a kids’ media company when you have young kids. You have a living laboratory... View Details

Keywords: April White

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