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Show Results For
- All HBS Web
(484)
- News (91)
- Research (355)
- Events (3)
- Multimedia (3)
- Faculty Publications (140)
- 28 Jul 2016
- Op-Ed
Where is TripAdvisor for Doctors?
TripAdvisor demonstrates the reach and power of recommendation services for consumers: it has become the world’s largest travel site with 340 million unique monthly visitors and 350 million reviews online covering 6.5 million hotels,... View Details
- 01 Apr 1998
- News
Going For The Summit
CANDICE CARPENTER has led some high-profile enterprises - Time Life Video and Television and the electronic retailing enterprise Q2 Inc. among them. But nothing, she says, has prepared her for the rocky terrain of online business better... View Details
Keywords: Caroline Chauncey
- 06 Mar 2007
- First Look
First Look: March 6, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107029 How Media Choices are Changing Online Advertising Harvard Business School Note 707-458 What is the response by View Details
Keywords: Martha Lagace
- 05 Aug 2015
- News
Bringing New Life to an Iconic Magazine
ship. Many of those changes centered on driving readers to an online presence that would go on to win a National Magazine Award in 2013; today, TheAtlantic.com and associated Atlantic Media sites (such as Quartz, its award-winning... View Details
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
deep statistical analysis, just good data and reporting approaches. It is often encountered in online businesses, where customer clickstreams provide plenty of data-often too much-for analysis. One expert practitioner of the CSI story... View Details
- Profile
PJ Meyer
"level the playing field for local businesses" by working with student groups to set up internet alternatives for small businesses to perform everything from advertising to online ordering.... View Details
- 01 Oct 2000
- News
Faculty Retirements
Publishing, Inc. (SSEP), an organization he cofounded in 1994 that publishes scientific research online (www.ssrn.com). Jensen was named "Scholar of the Year" in 1990 by the Eastern Finance Association and was also cited as one of that... View Details
- 04 Jun 2001
- Research & Ideas
RealNetworks, CNET, and Judo Strategy
Bonnie (MBA '90), CEO of CNET, whose Web sites—not to mention a radio station and several print magazines—provide a wealth of information to technology buffs and buyers alike. Founded in 1992, CNET has fared so well in the marketplace that last summer it bought the... View Details
Keywords: by Jim Aisner
- 01 Sep 2018
- News
The True Value of a Tweet
much more easily do A/B testing and even more sophisticated tests to try to get at these questions—of online and offline behaviors—than you could in the past. It’s also just fun for us as experimentalists to try to come up with ingenious... View Details
Keywords: Jen McFarland Flint
- 18 Mar 2014
- News
The Oz of Data Opens the Curtain
Microsoft's online advertising business, began steering the company on a dramatically new course last year. In September 2013, Acxiom unveiled the beta version of a free website called AbouttheData.com,... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
the lion's share of admissions. In that respect, audience tastes in U.S. and international markets are actually fairly similar. Q: What opportunities do you see for entertainment marketers who want to ensure a film's success overseas? How important is View Details
- 26 Nov 2012
- Research & Ideas
New Winners and Losers in the Internet Economy
Although much of the United States still struggles to recover from the 2008 economic crisis, the online world defies that bleak economic picture—the Internet continues to put a growing number of Americans to work. “In a very flat economy... View Details
- 30 Jul 2024
- News
Reddit’s Rise
Steve Huffman and Alexis Ohanian in 2005, Reddit had seen its share of CEO turnover as it grappled with questions about how to moderate content and build a sustainable advertising model without crushing the site’s notoriously independent... View Details
- 01 Dec 2017
- News
2017 in Media: Courting the Cord-Cutters
When the phenomenon of cord-cutting— dropping a cable subscription in favor of one or more online streaming services—started attracting media attention a couple of years ago, the TV industry didn’t respond quickly. Cord-cutters were a... View Details
- 01 Apr 1999
- News
A Vibrant Brand
his stock-in-trade as the advertising revenues for Vibe, Spin, and Blaze, the three magazines he now oversees at Vibe/Spin Ventures. As a founding member of the Vibe team, Clinkscales has watched the magazine's circulation grow from... View Details
Keywords: Susan Young
- 01 Jun 2000
- News
Going Public: Christopher S. Yeh
then rent to marketers, who send our members online advertisements that match their stated interests and activities." So what's in it for members? ClickDough shares with them at least 50 percent of the... View Details
Keywords: Garry Emmons
- 11 Feb 2008
- Research & Ideas
Does Democracy Need a Marketing Manager?
desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. However, what's needed in politics is not less marketing but better... View Details
Keywords: by Sean Silverthorne
- 01 Sep 2003
- News
The Kids Are Alright: Alumni Children Crack Case
Reunion kids in class: with comments ranging from random to brilliant, analyzing an online company. Eisenmann: adventures in Neopia. Growth is something that children experience every day. And they certainly know a lot about the Internet.... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
- 01 Dec 2017
- News
Case Study: The Doctor Deficit
that today’s nurse shortage could reach 1.2 million vacancies in the same time frame. Alexi Nazem (MBA 2011) has seen the impact of these shortages firsthand. “Health care is a very broken system,” says the doctor and cofounder of Nomad Health, an View Details
Keywords: April White