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- Faculty Publications (91)
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- All HBS Web (577)
- Faculty Publications (91)
- 01 Dec 2013
- News
Plugged In
aesthetics." 2. TARGET THE TASTEMAKERS To reach the cool kids, Camargo and Cadillac partnered with IvyConnect, a members-only social network founded by Philipp Triebel and Beri Meric (both MBA 2010). "Using the power of social influence... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
the largest segment. The case describes in detail the company's endeavors to develop its private brand in apparel. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=506054 Icebreaker: The China Entry... View Details
Keywords: Sean Silverthorne
- Career Coach
Suzie Rubin
goals. Suzie helps students to effectively sell themselves on paper, while networking and in interviews. She offers assistance navigating campus recruiting and conducting independent, self-directed job searches. Suzie has a specific... View Details
Keywords: Health Care
- 26 Jan 2016
- First Look
January 26, 2016
three adaptive functions: deceiving others, social status, and psychological benefits. We suggest potential directions for future research. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50431 forthcoming Journal of Finance Resident View Details
Keywords: Sean Silverthorne
- 14 Mar 2014
- Blog Post
Looking to the Next Decade of Change: A Recap of the 10th Annual Retail & Luxury Goods Conference
is luxury?” to practical topics such as “How do you grow retail and brand across geographies and channels?” the responses were diverse and underscored how companies have developed tailored strategies based on their answers to these... View Details
Keywords: Consumer Products / Retail
- 01 Oct 1999
- News
Making the Case for Maine: HBS Club and State's CEO Discuss Business Issues
Lane-Merrill (MBA '82), marketing strategist and director of research at ViA Marketing & Design, a strategic brand management company based in Portland. President of the newly reinstated HBS Club of Maine, Lane-Merrill is one of three... View Details
Keywords: Janine Brunell Looker
- 01 Sep 2010
- News
You’ve Been YouTubed
Art by John Weber Related Links Virtual Learning Series: Understanding Users of Social Networks Career Webinar: Leverage the Power of Your LinkedIn Network Tweets are in the air we breathe. Most of us know... View Details
- Career Coach
Christina LaMontagne
practical advice and case studies for those forging their own unique career path. Through her operating and investing work, Christina brings a deep network and strong connections to healthcare innovators and growing start-ups. Work... View Details
- 02 Sep 2014
- First Look
First Look: September 2
Abstract—Purpose-Understanding the Nobel Prize as a "true" heritage brand in a networked situation and its management challenges, especially regarding identity and reputation. Methodology-The Nobel... View Details
Keywords: Sean Silverthorne
- 01 Mar 2014
- News
Everything Old Is a New Opportunity
independence—allowing elderly people to stay at home, independent and connected, not isolated Empowered care—providing new tools to improve quality and efficiency for paid and unpaid caregivers Ageless style—making stylish brands that are... View Details
- 01 Mar 2015
- News
Cracking Conferences
New York’s World Business Forum? Margaret Molloy (MBA 2000), frequent conference-goer and global chief marketing officer and head of business development at Siegel+Gale, a global strategic branding firm, has developed a few go-to... View Details
- 07 Mar 2017
- First Look
First Look at New Research, March 7
Network Utilization and the Impact of Academic Research in Marketing By: Rosenzweig, Stav, Amir Grinstein, and Elie Ofek Abstract—The forces that drive the impact of academic research articles in the marketing discipline are of great... View Details
Keywords: Sean Silverthorne
- 01 Sep 2015
- News
The Business of Love
inspiration boards with images ranging from playful to sexy to Brooklyn, to get a better sense of the brand Jess Deckinger describes as “warm and fuzzy,” and “a cooler way to do dating.” As the meeting ends, one designer sums up the... View Details
Keywords: April White
- Web
Social Media Guidelines for Faculty and Staff | About
modify or delete it. Audience : Be careful what you share online. Many social networking websites are not secure, and information is available to anyone with access to a computer and the internet. Association : Keep in mind that on many... View Details
- Career Coach
Laurie Matthews
Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life choices. It’s all about finding... View Details
- Web
Souvenirs & Novelties - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy & Competitiveness Leadership View Details
- 10 Aug 2020
- Blog Post
HBS Summer Fellows Focus on Racial Equity and Justice
summer and going forward. WHAT ARE YOU WORKING ON THIS SUMMER? Allie O'Shea (MBA 2021), Hack.Diversity: Hack.Diversity is focused on improving Black and Latinx representation in Boston's innovation economy. This summer, I am working on Hack.Diversity’s View Details
- 10 Jul 2024
- News
Next Level
Gina Joseph (GMP 29, 2020), chief strategy officer for the technology media company VentureBeat, was recently honored by the San Francisco Business Times in their “40 Under 40” issue. Joseph is thriving in the media, tech, and gaming world—all industries traditionally... View Details
Keywords: Catherine O’Neill Grace
- 23 Feb 2010
- First Look
First Look: Feb. 23
http://hbr.org/product/handbook-of-leadership-theory-and-practice/an/12326-HBK-ENG Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters... View Details
Keywords: Martha Lagace
- 02 May 2023
- Blog Post
Sustainability Career Advice from the Career & Professional Development Office
marketing to them. I had the opportunity to work with brands on exclusive show sponsorships, large tentpole events and the VH1 Save the Music Foundation to restore public school music programs. When my husband and I moved to Boston, I... View Details