Music - Publications - Faculty & Research

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

down from the semicircular banks of seats in Aldrich 9. Price tags (retailers wouldn't have to re-mark them for discounted sales). Billboards. Sheet music (self-turning scores). Eyeglasses with news headlines projected inside the lens... View Details

Keywords: by John S. Rosenberg

29 Sep 2011
Sharpening Your Skills

Sharpening Your Skills: Leveraging Intellectual Property

producing movies and music and allowed artists to reach their audience in novel ways. It's difficult to argue that weaker copyright protection has had a negative impact on artists' incentives to be creative. File-sharing has not... View Details

Keywords: Re: Multiple Faculty

24 Oct 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Innovation

encourage innovative thinking about a challenge is to deconstruct the problem, such as when a musical director makes the orchestra practice a madrigal at a snail's pace. When trying to create something new you have to do something... View Details

November 2017
Teaching Note

Tencent

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 718-426. Tencent had undergone many transformations since it was founded in 1998 as a simple messaging service. In 2017, it was the largest online games provider in China with a wide range of game types, China’s largest social networking... View Details

Keywords: Tencent; Tencent Holdings; WeChat; Social Networking; Social Networks; Gaming; Gaming Industry; Video Games; Computer Games; Mobile Gaming; Portals; Payments; Mobile Payments; O2O; Online-to-offline; E-commerce; Messaging; Subscription Model; Freemium; Mobile App Industry; Smartphone; PC; Monetization Strategy; Antitrust; Streaming; Cloud Computing; Artificial Intelligence; Big Data; Alibaba; Facebook; JD.com; Tesla; Bundling; Synergies; Digital Strategy; Imitation; Licensing; Agility; Entry Barriers; Online Platforms; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Conglomerates; Business Growth and Maturation; Business Organization; For-Profit Firms; Joint Ventures; Restructuring; Communication Technology; Blogs; Interactive Communication; Interpersonal Communication; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Investment; Investment Portfolio; Price; Revenue; Geographic Scope; Cross-Cultural and Cross-Border Issues; Global Strategy; Multinational Firms and Management; Globalized Markets and Industries; Business History; Innovation Strategy; Technological Innovation; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Product Positioning; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Industry Growth; Monopoly; Media; Distribution Channels; Service Delivery; Organizational Change and Adaptation; Organizational Structure; Public Ownership; Problems and Challenges; Business and Government Relations; Groups and Teams; Networks; Opportunities; Social and Collaborative Networks; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Cooperation; Corporate Strategy; Diversification; Expansion; Horizontal Integration; Vertical Integration; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Value Creation; Emerging Markets; Product Development; Segmentation; Business Units; Communication; Profit; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Music Industry; Asia; China; Canton (province, China)

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09 Nov 2009
Research & Ideas

Come Fly with Me: A History of Airline Leadership

people buy and read books. Steve Jobs and Apple were similarly influential in the sale and distribution of music through iPod and iTunes. Successful leaders possess the ability to understand the impact of the context on their business and... View Details

Keywords: by Sarah Jane Gilbert; Air Transportation

March 2003 (Revised November 2005)
Case

Bertelsmann AG

By: Bharat N. Anand, Michael G. Rukstad and Christoph Kostring

On July 28, 2002, Bertelsmann announced the firing of its CEO, Thomas Middelhoff, in a move that surprised industry observers, analysts, and many employees. Bertelsmann, a privately held company headquartered in Germany, was one of the largest global media... View Details

Keywords: Business Conglomerates; Corporate Strategy; Entertainment; Media; Change Management; Integration; Resignation and Termination; Private Ownership; Initial Public Offering; Business Units; Music Industry; Music Industry; Music Industry; Germany

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07 Dec 2010
First Look

First Look: Dec. 7

copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future. Competitiveness: Business Model Reconfiguration for Innovation... View Details

Keywords: Sean Silverthorne

28 Oct 2008
First Look

First Look: October 28, 2008

Case 709-429 This case explores the role that MTV, with its heavy diet of music and general youth-oriented media content, plays in spreading public-service messaging to contain the scourge of HIV/AIDS worldwide. There is a focus... View Details

Keywords: Martha Lagace

20 Aug 2001
Research & Ideas

Making an Ally of Uncle Sam

businesses. Consider, for example, the debate about Napster, the online service for sharing digital and music files. Napster triggered a firestorm of outrage in the music industry about piracy of music. The... View Details

Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar

25 Sep 2007
First Look

First Look: September 25, 2007

will in fact homogenize consumption patterns, and a few superstar products will emerge as winners in the market place. In this study, using two large customer transactions data sets obtained from an online music service and an online DVD... View Details

Keywords: Martha Lagace

2011
Article

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

By: Ethan S. Bernstein and Frank J. Barrett

How can leaders adopt a mindset that maximizes learning, remains responsive to short-term emergent opportunities, and simultaneously strengthens longer-term dynamic capabilities of the organization? This chapter explores the organizational decisions and practices... View Details

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06 Apr 2010
First Look

First Look: April 6

such actions are consistent with his company's business model. Pandora Radio is the largest Internet music stream site, and its rapidly growing user base loves the free customizable music stream under an... View Details

Keywords: Martha Lagace

21 Nov 2006
First Look

First Look: November 21, 2006

legal sales of music. While this question is receiving considerable attention in academia, industry and in Congress, we are the first to study the phenomenon employing data on actual downloads of music files. We match an extensive sample... View Details

Keywords: Sean Silverthorne

02 Feb 2004
Research & Ideas

Where Does Apple Go From Here?

Apple Computer knows how to make headlines. The company is celebrating the 20th anniversary of the Macintosh and is enjoying the fruits of its launch into the digital entertainment business. In its December quarter, Apple sold 730,000 iPods. And the iTunes View Details

Keywords: by Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

had increased 18 times and operating profits 13 times. In June 2000, Alan McCollough succeeded him as CEO. A 12-year veteran of Circuit City, McCollough expressed confidence in the future, citing trends such as the digitization of televisions, View Details

Keywords: Carmen Nobel

08 Jan 2018
Research & Ideas

The Startling Percentage of Financial Advisors with Misconduct Records

also taken some steps to level the playing field by making consumers more aware of the resources they have. In 2015, FINRA launched a national ad campaign to highlight its BrokerCheck service, with spots on cable that show, for example, a bride surprised by her... View Details

Keywords: by Michael Blanding; Financial Services

24 May 2004
Research & Ideas

The Watsons: IBM’s Troubled Legacy

event and was broadcast. In a burst of understatement, Fortune magazine described the symphony as "somewhat programmatic in nature." The second movement contained a melodic reference to the most often sung of IBM's many songs, "Ever Onward."... View Details

Keywords: by Richard S. Tedlow

15 Oct 2008
First Look

First Look: October 15, 2008

too, have drawn practical lessons from artistic methods in design (Bolland and Collopy, 2004), music (Hackman, 2002; Zander and Zander, 1998), theatre (Austin and Devin, 2003), and other areas. Scholars have also proposed art principles... View Details

Keywords: Martha Lagace

17 Apr 2017
Research Event

The Most Pressing Issues for Platform Providers in the Sharing Economy

The simple answer: Give customers a good reason to keep using the platform. For instance, Rover.com providers a calendaring system for pet sitters. For owners, the company creates a music video out of the photographs taken by the sitter... View Details

Keywords: by Carmen Nobel; Service

25 Oct 2012
Research & Ideas

10 Reasons Customers Might Resist Windows 8

will compete against Apple iPad. And industry observers have noted similarities between Apple's tightly-controlled marketing tactics and Microsoft's marketing campaign for the upcoming OS—Microsoft is even using indie rock music in its... View Details

Keywords: by Carmen Nobel; Computer; Consumer Products

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Want to Be an Entrepreneur? [Part I]

Sharpening Your Skills: Leveraging Intellectual Property

Sharpening Your Skills: Managing Innovation

Tencent

Come Fly with Me: A History of Airline Leadership

Bertelsmann AG

First Look: Dec. 7

First Look: October 28, 2008

Making an Ally of Uncle Sam

First Look: September 25, 2007

Strategic Change and the Jazz Mindset: Exploring Practices That Enhance Dynamic Capabilities for Organizational Improvisation

First Look: April 6

First Look: November 21, 2006

Where Does Apple Go From Here?

First Look: December 4

The Startling Percentage of Financial Advisors with Misconduct Records

The Watsons: IBM’s Troubled Legacy

First Look: October 15, 2008

The Most Pressing Issues for Platform Providers in the Sharing Economy

10 Reasons Customers Might Resist Windows 8

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