Publications

08 Aug 2022
News

Decisions Don’t Have to Be Either-Or

May 2006 (Revised June 2006)
Case

Icebreaker: The China Entry Decision

By: Joseph B. Lassiter III and Dan Heath

Jeremy Moon, CEO of Icebreaker, maker of merino-fiber activewear, thinks about the strengths and weaknesses of staying focused on his rapidly expanding U.S. and European markets vs. broadening his attack to include China. If he enters China, should he continue his... View Details

Keywords: Brands and Branding; Product Positioning; Global Strategy; Expansion; Decision Choices and Conditions; Market Entry and Exit; Marketing Strategy; Apparel and Accessories Industry; China; United States; Europe

April 2009 (Revised August 2009)
Case

Backchannelmedia: Making Television 'Clickable'

By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton

Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details

Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition

March 2002
Case

Akamai's Underwater Options (B): The Decision

By: Brian J. Hall, Houston Lane and Jonathan Lim

Supplements the (A) case. View Details

Keywords: Decisions; Motivation and Incentives; Stock Options; Attitudes; Compensation and Benefits

August 2018 (Revised September 2018)
Case

National Storage Affiliates: The REIT IPO Decision

By: Charles F. Wu, Max de la Bruyére and Gregory D. Himmel

In 2015, two years after founding National Storage Affiliates (NSA), Arlen Nordhagen and Tamara Fischer had an important decision to make. Should they proceed with NSA’s IPO? Although they had targeted to receive $15–17 a share, it was now apparent that the figure was... View Details

Keywords: Initial Public Offering; Problems and Challenges; Decision Making; Real Estate Industry

16 Jul 2007
Research & Ideas

Understanding the ‘Want’ vs. ’Should’ Decision

should purchase the used Toyota Camry. How consumers weigh those decisions is crucial information for retailers, and is the subject of recent research by Harvard Business School doctoral candidates Todd... View Details

Keywords: by Sarah Jane Gilbert; Retail; Entertainment & Recreation

1995
Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer

Keywords: Mathematical Methods; Decision Making; Theory

August 1994
Case

Saturn Corp.'s Module II Decision

In the Spring of 1994, Saturn Corp. was setting sales records by attracting more than 25,000 buyers per month. Saturn officials believed there was a long-term opportunity to sell 400,000 to 500,000 cars per year in the United States and selected international markets.... View Details

Keywords: Cost vs Benefits; Production; Expansion; Manufacturing Industry; Auto Industry; Retail Industry; Tennessee; United States

05 Aug 2010
News

Google Wave Decision Shows Strong Innovation Management

27 Oct 2014
News

Track Customer Service, but Don't Forget the Financials

Keywords: customer satisfaction; financial results; front line employees; decision making

February 2006
Teaching Note

Alternative Choice Decision Analysis (TN)

By: David F. Hawkins, V.G. Narayanan, Michele Jurgens and Jacob Cohen

Keywords: Decision Making

1979
Other Unpublished Work

Fox Studios: Operating a Small Business - HBS Analysis and Decision Case

By: J. Ronald Fox and Frank S. Leonard

Keywords: Media; Business Ventures; Operations; Decision Making; Entertainment and Recreation Industry; Entertainment and Recreation Industry

Teaching Interest

Overview

Sujin has developed and led courses on Leadership and Organizational Behavior as an invited lecturer in the International Spark Program (Republic of Georgia) and Dubrovnik International University (Croatia). She has also served as a Teaching Fellow for the Social... View Details

Keywords: Organizational Behavior; Leadership; Teams; Decision Making; Negotiation

June 2005
Article

Compensatory Transfers in Two-Player Decision Problems

By: Jerry R. Green

This paper presents an axiomatic characterization of a family of solutions to two-player quasi-linear social choice problems. In these problems the players select a single action from a set available to them. They may also transfer money between... View Details

Keywords: Bargaining; Cost Allocation; Decision Making

Read Now

February 2012
Article

CEO Relational Leadership and Strategic Decision Quality in Top Management Teams: The Role of Team Trust and Learning from Failure

By: Abraham Carmeli, Asher Tishler and Amy C. Edmondson

In this study, we examine a complex pathway through which CEOs, who exhibit relational leadership, may improve the quality of strategic decisions of their top management teams (TMTs) by creating psychological conditions of trust and facilitating learning from failures... View Details

Keywords: Leadership Development; Decisions; Management Teams; Trust; Learning; Management Analysis, Tools, and Techniques; Managerial Roles; Failure

12 Jul 2016
News

Prof. Howard Raiffa, Giant in Game Theory and Decision Analysis, Dies at 92

Keywords: Managerial Economics

1981
Other Unpublished Work

Comet Energy (A) DoD Incentive Contracting - HBS Analysis and Decision Case

By: J. Ronald Fox and Louis B. Smith

Keywords: Contracts; Business and Government Relations; National Security; Decision Making

January 2007 (Revised May 2008)
Case

National Logistics Management: Founder Decisions

By: Lynda M. Applegate and Elizabeth Collins

Scott Taylor, CEO & founder of NLM, is a serial entrepreneur faced with an important decision. As his industry consolidates, he knows that his company must grow quickly, yet he believes he has reached the limit of what organic growth can achieve. Should he accept the... View Details

Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Supply and Industry; Supply Chain