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- November 1983 (Revised June 1985)
- Case
Pepsi-Cola United Kingdom (A)
By: Benson P. Shapiro and Edward J. Hoff
On January 2, 1983 Pepsi-Cola United Kingdom had to develop a plan to defend its successful Diet Pepsi brand against the about to be introduced diet Coke. Contains useful material on competitive behavior and on U.S. versus U.K. consumer behavior.
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Keywords:
Product Launch;
Consumer Behavior;
Planning;
Competition;
Food and Beverage Industry;
United Kingdom;
United States
Shapiro, Benson P., and Edward J. Hoff. "Pepsi-Cola United Kingdom (A)." Harvard Business School Case 584-052, November 1983. (Revised June 1985.)
- January 1982 (Revised November 1982)
- Case
General Foods: Productivity Measurement Program
By: Robert H. Hayes and Kim B. Clark
Hayes, Robert H., and Kim B. Clark. "General Foods: Productivity Measurement Program." Harvard Business School Case 682-072, January 1982. (Revised November 1982.)
- Article
Consumer Satisfaction with Food Products
By: John A. Quelch and Stephen B. Ash
Quelch, John A., and Stephen B. Ash. "Consumer Satisfaction with Food Products." Food Policy 5, no. 4 (November 1980): 313–318.
- July 1980
- Case
Colonial Bakery Products Distribution Co.
Cash, James I., Jr. "Colonial Bakery Products Distribution Co." Harvard Business School Case 181-009, July 1980.
- February 1980 (Revised April 1981)
- Case
Poland Spring Bottling Corp.
Poland Spring is a small domestic bottler of mineral water trying to compete in a rapidly expanding market against Perrier, the dominant brand, and 20 other foreign and domestic waters. Company management must decide how to position and promote its product with limited...
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Keywords:
Product Marketing;
Product Positioning;
Competition;
Globalized Markets and Industries;
Food and Beverage Industry;
Food and Beverage Industry;
United States
Shapiro, Benson P. "Poland Spring Bottling Corp." Harvard Business School Case 580-108, February 1980. (Revised April 1981.)
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
- April 1975 (Revised November 1988)
- Case
La Grande Alliance-Restaurant Francaise
By: Claudine B. B. Malone and Carliss Y. Baldwin
Pricing of meals for exclusive French restaurant.
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Malone, Claudine B. B., and Carliss Y. Baldwin. "La Grande Alliance-Restaurant Francaise." Harvard Business School Case 175-266, April 1975. (Revised November 1988.)
- Teaching Interest
Agribusiness Seminar - Executive Education
By: David E. Bell
In the agribusiness industry, every year brings new trends and challenges. While demand continues to grow, consumer needs shift, production challenges increase, and evolving technology impacts every part of the value chain. The complex...
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- Teaching Interest
Immersive Field Course: Decarbonization and Sustainable Production
By: Willy C. Shih
A course looking at pioneering efforts in sustainable production methods and technologies supporting the energy transition.
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- Teaching Interest
Overview
I currently teach the history of global entrepreneurship over the last 200 years. The 28-session course called Entrepreneurship and Global Capitalism has become one of the most popular second year electives in the MBA program at the Harvard Business School. The cases,...
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Keywords:
Business History;
Government And Business;
International Business;
Globalization;
History;
Government and Politics;
Entrepreneurship;
Ethics;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Africa;
Asia;
Europe;
Latin America;
Middle East;
North and Central America;
Oceania
- Research Summary
Overview
The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;...
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Keywords:
(General) Management;
Social Business;
Non-profit Management;
Entrepreneur;
Entrepreneurial Ecosystems;
Entrepreneurial Finance;
System Dynamics;
Non-profit;
Evaluation;
Impact Investing;
Venture Philanthropy;
Social Enterprise Initiative;
Advanced Leadership Initiative;
Investment;
Innovation and Invention;
Organizations;
Social Enterprise;
Civil Society or Community;
System;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry;
Food and Beverage Industry
- Forthcoming
- Article
Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge
By: Alberto Cavallo and Oleksiy Kryvtsov
We study how within-store price variation changes with inflation, and whether households exploit it to attenuate the inflation burden. We use micro price data for food products sold by 91 large multi-channel retailers in ten countries between 2018 and 2024. Measuring...
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Keywords:
Macroeconomics;
Inflation and Deflation;
Price;
Consumer Behavior;
Personal Finance;
Product Positioning
Cavallo, Alberto, and Oleksiy Kryvtsov. "Price Discounts and Cheapflation During the Post-Pandemic Inflation Surge." Journal of Monetary Economics (forthcoming). (Pre-published online July 24, 2024.)
- Research Summary
The Food Chain
By: David E. Bell
The world's production of food has been keeping pace with the global population, but needs to step up the pace to meet not only the growing Asian population but also their growing consumption per capita. Through case studies, Bell is examining how farming is...
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- Research Summary
The Politics of Food
By: Gunnar Trumbull
This project explores the origins and evolution of national food cultures, emphasizing the sources of variation in terms of quality, safety, and 'sophistication'. Comparing food cultures in postwar Italy, France, and America, I argue that distinctive national...
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