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All HBS Web
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- People (4)
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Show Results For
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All HBS Web
(791)
- People (4)
- News (208)
- Research (461)
- Multimedia (2)
- Faculty Publications (151)
- 11 Aug 2008
- Research & Ideas
Strategy Execution and the Balanced Scorecard
financial strategy. If the company does not have a distinctive brand or market presence, a focus on identifying an attractive customer segment, such as through Harvard University professor Michael Porter's positioning framework, W. Chan...
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by Martha Lagace
- Web
Published CSV Cases - Institute For Strategy And Competitiveness
beverage company with $90 billion in revenue, $15 billion in profits, and 8,500 brands sold in 197 countries. For most of the 20th century, Nestle enjoyed steady growth and profitability. The company had been early to establish factories...
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- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
Alumni-founded startups M7 Health and Hue came out victorious in the 2023 Alumni New Venture Competition on Thursday, winning the Grand Prize and Runner Up awards respectively in an impressive field of eight global regional winners. During the virtual, live...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 06 Jan 2014
- Research & Ideas
Technology Re-Emergence: Creating New Value for Old Innovations
watchmaking revival began when Nicolas Hayek, a former management consultant, bought up several of the industry's suffering brands and production companies and consolidated them into the Societe Suisse de Microelectronique et d'Horlogerie...
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- 05 Feb 2019
- News
The First Five Years: Karan Shah (MBA 2016)
the fact that it is sustainable and eco-friendly, immediately struck a chord with her, and the idea to create a luxury brand was born! After two years of research and hard work, we officially launched MAYU in November 2018. “Fashion and...
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- 16 Mar 2020
- Research & Ideas
How the Coronavirus Is Already Rewriting the Future of Business
clear instructions about what they can do, and designing transparency into why their partnership will make a positive difference for everyone involved, business leaders can improve interactions among their customers and employees, and...
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by Dina Gerdeman
- 25 Feb 2020
- News
Task Force
Monroy can make that claim. Based in Mexico City, Zubale crowdsources the expensive and inefficient task of merchandising, using its app to connect independent contractors with major brands looking for the on-the-ground help needed to get...
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- Web
Faculty - Race, Gender & Equity
Educator in the marketing unit at Harvard Business School. She is a respected authority on branding and brand management, customer... Julie Battilana Joseph C. Wilson Professor of Business Administration...
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- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
get. Smart Startups is written for them—a timeless record of essential knowledge that can help them achieve success. It’s Time for Strategic Scheduling: How to Design Smarter K-12 Schedules That are Great for Students, Staff and the...
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podcasts
- 29 Aug 2018
- What Do You Think?
What Should Harley-Davidson’s Management Do?
European market overseas, and (3) concentrate on designing and producing new products for new and existing markets. There were several minority opinions, however. ASGMark commented, “The very idea of moving manufacturing of an American...
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- 27 Oct 2002
- Research & Ideas
Want a Happy Customer? Coordinate Sales and Marketing
service lines, market segments, and competitive positioning. Marketing did the thinking, managed the brand and consumer franchise in consumer goods companies, and provided support to the sales force. In this simpler world, sales did the...
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by Benson Shapiro
- Web
the Art of American Advertising - Advertising Products
The Art of “Posting” Brand Name Management A Marketing Revolution “A pot of printer’s ink is better than the greatest gold mine.” New York Times , October 14, 1894 5 Product advertisements in the early half of the nineteenth century...
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- 23 Oct 2012
- First Look
First Look: October 23
strategy. Fairness, Efficiency and Flexibility in Organ Allocation for Kidney Transplantation Authors:Dimitris Bertsimas, Vivek F. Farias, and Nikolaos Trichakis Publication:Operations Research (forthcoming) Abstract We propose a scalable, data-driven method for View Details
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Sean Silverthorne
- Web
Frequently Asked Questions | HBS Online
Business Alternative Investments Business Analytics Business and Climate Change Business Strategy Creating Brand Value Design Thinking and Innovation Digital Marketing Strategy Disruptive Strategy Economics...
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- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
Richard P. Chapman Professor of Business Administration, Emeritus, at Harvard Business School, studies brand marketing and communications. Greyser pioneered the academic study of the business of sports, and helped develop the first sports...
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- 21 Aug 2017
- Lessons from the Classroom
Companies Love Big Data But Lack the Strategy To Use It Effectively
analyzing that data and designing strategy around it. That’s one reason eight HBS professors pooled resources in June to launch the Competing on Business Analytics and Big Data Executive Education program. “It was unprecedented to engage...
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by Dina Gerdeman
- Web
Research - Health Care
Faculty & Research Research August 2024 Article How Do Copayment Coupons Affect Branded Drug Prices and Quantities Purchased? By: Leemore S. Dafny , Kate Ho and Edward Kong Drug copayment coupons to reduce patient cost-sharing have become...
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- Web
2022 Reunion Presentations - Alumni
session, Professor Beshears will lead a mini case discussion that serves as a launching pad for a presentation illustrating the power of the “choice architecture” approach for influencing the behavior of customers and employees. Participants will walk away with a...
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- Web
In the News - Creating Emerging Markets
transcended the boundaries of her industry in terms of her social impact” by using – and in doing so risking – her status as an actress in order to fight for change. Working Knowledge A Dedication to Creation: India's Ad Man Ranjan Kapur How do you build a View Details