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- Faculty Publications (467)
Show Results For
-
All HBS Web
(831)
- News (124)
- Research (587)
- Events (1)
- Multimedia (3)
- Faculty Publications (467)
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- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
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Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- October 2004 (Revised March 2005)
- Case
Bright Dairy & Food Co., Ltd
By: David E. Bell and Hal Hogan
Bright Dairy has been growing rapidly since becoming a public company. The Chinese market for milk products is still wide open. What should it be doing to make sure it captures a significant share of the potential market?
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Keywords:
Distribution;
Marketing Strategy;
Growth and Development;
Public Ownership;
Emerging Markets;
Business Strategy;
Food and Beverage Industry;
China
Bell, David E., and Hal Hogan. "Bright Dairy & Food Co., Ltd." Harvard Business School Case 905-404, October 2004. (Revised March 2005.)
- October 1999 (Revised September 2005)
- Case
Eddie Bauer, Inc.
By: David E. Bell and Ann Leamon
Eddie Bauer has decided to coordinate its merchandising strategy (price, selection) across its stores and catalog. But with e-commerce, is this still sensible?
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Keywords:
Management;
Brands and Branding;
Marketing Channels;
Product Positioning;
Business Strategy;
Internet
Bell, David E., and Ann Leamon. "Eddie Bauer, Inc." Harvard Business School Case 500-034, October 1999. (Revised September 2005.)
- April 1999 (Revised September 1999)
- Case
Compaq Computer: Consumer Notebook Group
By: David E. Bell and Ann Leamon
Presents the background for a video of a focus group on Compaq Computer's new consumer notebook. Engineers, manufacturers, and retailers had collaborated on the product design, which has been approved by the executive committee. A launch is scheduled for nine months...
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Keywords:
Human Resources;
Product Launch;
Product Design;
Outcome or Result;
Social and Collaborative Networks;
Corporate Strategy;
Computer Industry
Bell, David E., and Ann Leamon. "Compaq Computer: Consumer Notebook Group." Harvard Business School Case 599-053, April 1999. (Revised September 1999.)
- November 2011
- Article
KFC's Radical Approach to China
By: David E. Bell and Mary L. Shelman
Global companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters...
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Bell, David E., and Mary L. Shelman. "KFC's Radical Approach to China." Harvard Business Review 89, no. 11 (November 2011).
- April 2011
- Teaching Note
Yum! China (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 511040.
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- March 2010
- Teaching Note
Alltech...naturally (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [508033].
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Keywords:
Health Industry
- May 2008
- Teaching Note
Vegpro Group: Growing in Harmony (TN)
By: David E. Bell and Mary L. Shelman
Teaching Note for [508-001].
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- October 2006 (Revised May 2007)
- Case
Academia Barilla
By: David E. Bell and Mary L. Shelman
Barilla, the world's largest pasta company, has introduced a new high-quality, high-priced product line that features a range of authentic Italian food products sourced from artisan producers. Management believes the line will appeal to consumers seeking healthier...
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Keywords:
Supply Chain;
Plant-Based Agribusiness;
Brands and Branding;
Decision Choices and Conditions;
Family Ownership;
Nutrition;
Product Development;
Investment;
Food and Beverage Industry;
Italy
Bell, David E., and Mary L. Shelman. "Academia Barilla." Harvard Business School Case 507-001, October 2006. (Revised May 2007.)
- December 2005 (Revised July 2006)
- Case
Bunge: Poised for Growth
By: David E. Bell and Mary L. Shelman
As CEO of the world's largest oilseed processor, Alberto Weisser of Bunge must not only decide how quickly to expand in fast-growing markets of Eastern Europe and Asia, but also how best to leverage the firm's global footprint and leadership position. The firm is...
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Keywords:
Customer Focus and Relationships;
Trade;
Global Strategy;
Leadership;
Growth Management;
Management Style;
Demand and Consumers;
Supply Chain;
Integration;
Technology;
Agriculture and Agribusiness Industry;
Biotechnology Industry;
Asia;
Europe
Bell, David E., and Mary L. Shelman. "Bunge: Poised for Growth." Harvard Business School Case 506-036, December 2005. (Revised July 2006.)
- May 2002 (Revised May 2003)
- Case
Sa Sa Cosmetics
By: David E. Bell and Iris T. Li
Sa Sa Cosmetics has had spectacular success as a low-price retailer of branded cosmetics. But recently, growth has slackened. What are the causes? This case describes recent strategic initiatives and provides market research data to aid the students in diagnosis.
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Keywords:
Crisis Management;
Management Analysis, Tools, and Techniques;
Brands and Branding;
Marketing Strategy;
Distribution;
Beauty and Cosmetics Industry;
Fashion Industry
Bell, David E., and Iris T. Li. "Sa Sa Cosmetics." Harvard Business School Case 502-085, May 2002. (Revised May 2003.)
- September–October 2012
- Article
One-Switch Conditions for Multiattribute Utility Functions
By: Ali E. Abbas and David E. Bell
We introduce a variety of new independence conditions for multiattribute utility functions that permit preference dependencies among the attributes of a decision problem. The hierarchy of new conditions varies in the degree to which it specifies the functional form,...
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Abbas, Ali E., and David E. Bell. "One-Switch Conditions for Multiattribute Utility Functions." Operations Research 60, no. 5 (September–October 2012): 1199–1212.
- April 2015
- Case
Who Owns the Whale? (Abridged)
By: Thales S. Teixeira and David E. Bell
Judge William Wright considers the case of the dispute of a whale carcass wherein several whaling ships claim ownership based on each one's contribution to its killing. The judge must weigh in the differing efforts and costs of three ships who each played a role at...
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Keywords:
Whaling;
Attribution;
Norms-of-ownership;
Transaction Costs;
Deadweight Losses;
Free-rider Problem;
Advertising;
History;
United States;
United Kingdom
Teixeira, Thales S., and David E. Bell. "Who Owns the Whale? (Abridged)." Harvard Business School Case 515-108, April 2015.
- April 2011
- Teaching Note
Taylor Fresh Foods (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for 509008.
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- June 2010
- Teaching Note
Monsanto: Helping Farmers Feed the World (TN)
By: David E. Bell and Mary Louise Shelman
Teaching Note for [510025].
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- 2009
- Chapter
Altruistic Utility Functions for Joint Decisions
By: David E. Bell and Ralph L. Keeney
All of us make decisions that are not entirely self-centered; we voluntarily anticipate what we think to be the preferences of others and incorporate them into our decision making. We do this, not because of legal requirements or social norms, but because we are...
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Bell, David E., and Ralph L. Keeney. "Altruistic Utility Functions for Joint Decisions." In The Mathematics of Preference, Choice and Order, edited by Steven Brams, William V. Gehrlein, and Fred S. Roberts, 27–38. Studies in Choice and Welfare. Springer, 2009.
- January 2008 (Revised February 2008)
- Case
South Dakota Wheat Growers
By: David E. Bell and Mary L. Shelman
As a farmer-owned cooperative, South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. For almost 80 years, the...
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Keywords:
Cooperative Ownership;
Plant-Based Agribusiness;
Production;
Rail Transportation;
Marketing Strategy;
Expansion;
Economic Growth;
Global Strategy;
Growth and Development Strategy;
Agriculture and Agribusiness Industry;
South Dakota
Bell, David E., and Mary L. Shelman. "South Dakota Wheat Growers." Harvard Business School Case 508-034, January 2008. (Revised February 2008.)
- March 2007
- Teaching Note
Monsanto: Realizing Biotech Value in Brazil (TN)
By: David E. Bell and Mary L. Shelman
- March 1998 (Revised December 1999)
- Case
Bronner Slosberg Humphrey
By: David E. Bell and Donald M Leavitt
Bronner Slosberg Humphrey has succeeded by providing integrated direct marketing solutions for major service companies such as AT&T, American Express, and FedEx. A new CEO takes over from the company's founder and is wondering how to grow the company. Options include...
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Keywords:
Marketing;
Growth and Development Strategy;
Leading Change;
Global Strategy;
Service Operations;
Competitive Strategy;
Information Technology;
Salesforce Management;
Marketing Communications;
Service Industry
Bell, David E., and Donald M Leavitt. "Bronner Slosberg Humphrey." Harvard Business School Case 598-136, March 1998. (Revised December 1999.)
- December 2012 (Revised April 2013)
- Case
Exima Agro-Industrial Holdings
By: David E. Bell and Damien P. McLoughlin
Bell, David E., and Damien P. McLoughlin. "Exima Agro-Industrial Holdings." Harvard Business School Case 513-062, December 2012. (Revised April 2013.)