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Show Results For
- All HBS Web
(791)
- News (132)
- Research (519)
- Events (3)
- Multimedia (1)
- Faculty Publications (102)
- 03 Jan 2011
- Research & Ideas
Most Popular Articles of 2010
customers on social networks such as Facebook. Professor Mikolaj Jan Piskorski provides a fresh look into the interpersonal dynamics of these sites and offers guidance for approaching these tantalizing markets The 'Luxury Prime': How... View Details
Keywords: by Staff
- Web
Sustainable Business Strategy Course | HBS Online
can be a catalyst for system-level change in the face of significant global issues, such as climate change and income inequality Examine the broader environmental, political, and social landscape in which you operate, including the role of government, investors, and... View Details
- Web
Launching Tech Ventures | HBS Online
bringing this course to your organization . Learner Stories 91% Gained Deeper Expertise in Specific Areas The course is useful for startupland citizens—founders, investors, and joiners—to get complete, honest insights about the industry... View Details
- 02 Apr 2007
- Lessons from the Classroom
Making the Move to General Manager
interconnections across the organization. The second is transitioning from the role of a doer to the role of managing through other people—and that's a big change. "As a new GM, you will be one step away from the customers or one... View Details
Keywords: by Martha Lagace
- 25 Mar 2015
- HBS Case
Tate’s Digital Makeover Transforms the Traditional Museum
can be tracked through clicks, page views, and time on the site, as well as through a host of other metrics. But, says Avery, "there is often still not a direct link to the type of customer behavior we want to measure, such as ticket... View Details
- 14 Jul 2020
- Research & Ideas
Restarting Under Uncertainty: Managerial Experiences from Around the World
across a variety of countries and sectors. The results of this exploration show that managers are trying to ensure safety and maintain profitability with tremendous energy and creativity. While specific tactics vary by company, they share... View Details
- Web
Involvement in Faculty & Student Ventures | About
Involvement in Faculty & Student Ventures Background Harvard Business School (HBS) has a long tradition of entrepreneurial activity. In recent years, the emphasis on entrepreneurship at Harvard Business School specifically and at Harvard... View Details
- Web
Guidelines for Choosing Resources - Research Computing Services
commands , you can write a longer customized statement so that only the MAX MEM is output: [jharvard@rhrcscli01:~]$ bjobs -l | grep -E "Application|IDLE|MAX" Job , User , Project , Application , S IDLE_FACTOR(cputime/ runtime): 0.01 MAX... View Details
- 03 Jul 2018
- First Look
New Research and Ideas, July 3, 2018
basis of systematic performance. Focusing on relative total shareholder returns (rTSR), the predominant metric specified in these contracts and used by market participants to evaluate managers, we document that 60% of firms—those that choose View Details
Keywords: Dina Gerdeman
- 26 Nov 2001
- Op-Ed
Why Corporate Budgeting Needs To Be Fixed
they reach specific performance goals, two things inevitably happen. First, they attempt to set low targets that are easily achievable. Then, once the targets are in place, they do whatever it takes to see that they hit them, even if the... View Details
Keywords: by Michael C. Jensen
- 12 Nov 2021
- News
Alumni Business Leaders on Confronting the Climate Change Challenge
We see a strong push from customers and investors to adopt climate-positive policies and products. And we see movement to adopt policies that emphasize human consequences, these in addition to traditional approaches to compliance with... View Details
- 01 Feb 2002
- News
It's academic. (Not!)
dollars in lost sales and customer goodwill. Ton is currently working with a nationwide chain to estimate the magnitude of this problem and identify its drivers. "We have found large and systematic variation in performance in 250 stores... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- 13 Apr 2016
- Research & Ideas
Why Your Company Wants to be a 'Cognitive Referent' (Hint: SpaceX)
mature industries, nascent markets offer little certainty and plenty of ambiguity—undefined customers, unclear products or features, uncertain customer demand, and even an ill defined set of competitors. Yet, for these startups to have... View Details
- 06 Aug 2019
- Cold Call Podcast
Super Bowl Ads Sell Products, but Do They Sell Brands?
expand your ROI on the investment. Kenny: Which, obviously, continues to drive the cost up. So, now we're not just talking about advertising. We're talking about the incremental expense of building a social media campaign around this. I've got to engage my View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May, executive director of the Chief... View Details
- Web
2024 Reunion Presentations - Alumni
a software company that encourages households to reduce their energy consumption. From Opower's earliest days, its managers utilized experiments to amplify their environmental impact and enhance customer value. We will revisit some of... View Details
- 04 Jul 2005
- Research & Ideas
Should You Outsource Your Marketing?
Most companies already outsource a portion of their marketing function—advertising. But what about direct-mail management, lead management, or customer analytics? Increasingly, expertise in these and other marketing areas lies outside... View Details
Keywords: by Poping Lin
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
And that's where, for many companies, the frenzy grinds to a halt. In rare cases, it is possible to answer that question with specifics and document some connection to profits. More often than not, however, the answer is something along... View Details
- 02 May 2011
- Research & Ideas
Casino Payoff: Hands-Off Management Works Best
the "comp," or complimentary benefit, which can include a free dinner at a hotel restaurant, reduced-priced tickets and good seats to a show, or even free lodging in deluxe accommodations. In short, casino hosts are the ultimate customer... View Details