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  • 2009
  • Working Paper

Where Is the Pharmacy to the World? International Regulatory Variation and Pharmaceutical Industry Location

By: Arthur Daemmrich
A consumer-oriented model for drug development and use has attracted attention in recent years as an alternative to the much-maligned approach of mass-marketing blockbuster drugs. In a parallel development, patients and disease-based organizations have assumed greater... View Details
Keywords: Governing Rules, Regulations, and Reforms; Health Disorders; Health Testing and Trials; Power and Influence; Competitive Strategy; Pharmaceutical Industry; European Union; Germany; United States
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  • 17 Jan 2018
  • Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

the issue because the US Securities and Exchange Commission in September 2017 adopted a rule stemming from the Dodd-Frank Wall Street Reform and Consumer Protection Act. The rule mandates that companies disclose the ratio of the CEO’s... View Details
Keywords: by Dina Gerdeman

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • Web

    2023 Reunion Presentations - Alumni

    Professor Rob Huckman (PhDBE 2001) + More Info – Less Info Amidst calls to increase consumerism in health care, large tech companies and retailers are making bold moves into the industry. These health care “entrants” aim to leverage their general skills in serving... View Details
    • 2015
    • Working Paper

    Incentives versus Reciprocity: Insights from a Field Experiment

    By: Doug J. Chung and Das Narayandas
    We conduct a field experiment in which we vary the sales force compensation scheme at an Asian enterprise that sells consumer durable goods. With variation generated by the experimental treatments, we model sales force performance to identify the effectiveness of... View Details
    Keywords: Sales Force Compensation; Field Experiment; Heterogeneity; Loss Aversion; Reciprocity; Motivation and Incentives; Salesforce Management; Compensation and Benefits
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    • January 2021 (Revised March 2021)
    • Case

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Jill Avery, Ayelet Israeli and Emma von Maur
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Preference Prediction; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States
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    • 28 Jan 2014
    • First Look

    First Look: January 28

    twenty-first century. Publisher's link: http://www.cambridge.org/us/academic/subjects/management/governance/cambridge-handbook-institutional-investment-and-fiduciary-duty August 2013 Psychological Science The Emergence of 'Us and Them' in... View Details
    Keywords: Sean Silverthorne
    • 19 Mar 2019
    • First Look

    New Research and Ideas, March 19, 2019

    https://www.hbs.edu/faculty/Pages/item.aspx?num=55860 in press Journal of Consumer Psychology The Feeling of Not Knowing It All By: Yang, Haiyang, Ziv Carmon, Dan Ariely, and Michael I. Norton Abstract—How... View Details
    Keywords: Dina Gerdeman
    • 25 Aug 2014
    • HBS Case

    Starbucks Reinvented

    what could have been the company's death knell as the financial crisis hit home and consumers cinched their belts. "Schultz understood that you can't lift your foot off the gas pedal when you're attempting to transform a... View Details
    Keywords: by Julia Hanna; Food & Beverage
    • 27 Apr 2016
    • Research & Ideas

    How the FBI Reinvented Itself After 9/11

    identity. There are numerous historical and current examples of companies forced to face the external shocks of disruptive innovators or shifts in consumer demand. Raffaelli mentions that many Swiss mechanical watch companies had to... View Details
    Keywords: by Carmen Nobel
    • December 2005 (Revised October 2006)
    • Case

    Nest Fresh Eggs (A)

    By: Teresa M. Amabile and Victoria Winston
    Cyd Szymanski's cage-free egg business was threatened by large caged-hen companies that saw new profit potential in the industry she had helped build. Szymanski had based her company, Nest Fresh Eggs, on a strong personal belief that people deserved healthier... View Details
    Keywords: Motivation and Incentives
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    • April 2008
    • Case

    A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products

    By: Larry E. Greiner and Elizabeth Collins
    Alex Sander is a new product manager whose drive and talents are attractive to management, but whose intolerant style has alienated employees. This tension is presented against the backdrop of a 360° performance review process. Sander works in the Toiletries Division... View Details
    Keywords: Management Style; Conflict Management; Behavior; Management Practices and Processes; Talent and Talent Management; Mergers and Acquisitions; Problems and Challenges; Consumer Products Industry; United States; Europe
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    • January 2010 (Revised August 2011)
    • Case

    United Breaks Guitars

    By: John A. Deighton and Leora Kornfeld
    When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
    Keywords: Communication Technology; Customer Satisfaction; Marketing Communications; Marketing Strategy; Consumer Behavior; Network Effects; Service Delivery; Social and Collaborative Networks; Internet; Air Transportation Industry
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    • 23 Sep 2008
    • First Look

    First Look: September 23, 2008

    Publication:British Journal of Social Psychology (in press) Abstract The stereotype content model (SCM; Fiske, Cuddy, Glick, & Xu, 2002) proposes potentially universal principles of societal stereotypes and their relation to social... View Details
    Keywords: Martha Lagace
    • 21 Apr 2009
    • First Look

    First Look: April 21, 2009

    participation, a result also consistent with household self-reports. Several experiments find an important role for trust in insurance participation. We find mixed evidence that subtle psychological manipulations affect purchase and no... View Details
    Keywords: Martha Lagace
    • 2017
    • Working Paper

    Salience through Information Technology: The Effect of Balance Availability on the Smoothing of SNAP Benefits

    By: Andrew Hillis
    Recipients of the Supplemental Nutrition Assistance Program (SNAP) run out of most benefits before halfway through a benefit deposit cycle. I study the introduction of a mobile software application, Fresh EBT, that enables beneficiaries to check their available balance... View Details
    Keywords: Mobile Technology; Welfare or Wellbeing; Technology Adoption; Behavior
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    • 19 Jul 2012
    • Working Paper Summaries

    Charitable Giving When Altruism and Similarity are Linked

    Keywords: by Julio J. Rotemberg
    • 25 Jun 2007
    • Research & Ideas

    HBS Cases: Beauty Entrepreneur Madam Walker

    great migration northward by African Americans, and the opening up of consumer capitalism." Women Take The Stage As Consumers Walker may have catered primarily to an African American clientele, yet her... View Details
    Keywords: by Martha Lagace; Beauty & Cosmetics
    • 04 Oct 2022
    • What Do You Think?

    Have Managers Underestimated the Need for Face-to-Face Contact?

    remotely We can get the job done, but it’s tough to flourish.” Similarly, there is growing evidence that changes in some consumer behaviors occasioned by the pandemic are not all that permanent. While Amazon encouraged us to trade off... View Details
    Keywords: by James Heskett
    • 13 Aug 2012
    • Research & Ideas

    When Good Incentives Lead to Bad Decisions

    application on a scale of 0 to 100. Loan approvals were not contingent on a minimum score. "This approach is common practice for consumer and small-enterprise loans for which the bank records internal ratings but does not use... View Details
    Keywords: by Carmen Nobel; Banking