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- All HBS Web (584)
- Faculty Publications (125)
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- 11 Mar 2014
- First Look
First Look: March 11
consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine two mechanisms by which a discount voucher service can benefit affiliated firms: price... View Details
Keywords: Sean Silverthorne
- 18 Sep 2018
- First Look
New Research and Ideas, September 18, 2018
of products and sell each product infrequently. At the same time, consumer browsing information is typically tracked by online retailers and is much more abundant than purchase data. We propose a demand model that caters to this type of... View Details
Keywords: Dina Gerdeman
- 16 Jul 2024
- Op-Ed
Corporate Boards Are Failing in Their No. 1 Duty
incident, but then, under the aggressive leadership of John Stumpf and consumer banking head Carrie Tolstedt, the company created 3.3 million fictious consumer accounts. This led to Stumpf’s forced... View Details
Keywords: by Bill George
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
identified several important customers, however, who actually preferred suppliers capable of establishing a long-term relationship based on value added, rather than offering the lowest price on individual projects. Rockwater decided to... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- 31 Jan 2005
- Research & Ideas
Rethinking Marketing’s Conventional Wisdom
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- 09 Oct 2019
- Research & Ideas
For Better Ideas, Bring the Right People to the Brainstorm
and wrote down as many innovative ideas as they could think of, with the average person coming up with 4.5 new ideas. These ideas were then anonymously scored by other participants and Indian consumers on a variety of measures, including... View Details
Keywords: by Michael Blanding
- 05 May 2010
- What Do You Think?
Is Denial Endemic to Management?
"denial is avoidable and leads to failure," such as Henry Ford's presumption that consumers would continue to want black autos in the face of evidence that they were becoming more interested in color; IBM's dogged pursuit of PC... View Details
Keywords: by Jim Heskett
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
Innovator's Dilemma as well as studies conducted more recently—might help angels, venture capitalists, and entrepreneurs get around one of the heartbreaking paradoxes of success. Outpacing Consumers Every market entails a trajectory of... View Details
- 11 Sep 2000
- Research & Ideas
Riding the Internet Fast Track
a series of six "filters" to answer this critical question. If a company is going to make the investment required to aggressively pursue an Internet opportunity, management needs to believe in each of the following: Online shopping will quintuple in the next... View Details
Keywords: by Peter Jacobs
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
in others and show that all these definitions are equivalent. We then introduce a new class of substitutable preferences that allows us to model intermediaries with production capacity. We also prove that substitutability is preserved... View Details
Keywords: Dina Gerdeman
- 05 Jun 2007
- First Look
First Look: June 5, 2007
response, Beijing Hualian developed a new "Family Store" format targeted at the nation's growing middle class, made up of younger consumers with more fashionable tastes. Like hypermarkets, Hualian Family Stores include both food... View Details
Keywords: Martha Lagace
- 09 May 2005
- Research & Ideas
Hold or Fold? Sizing Up Business Risk
these assessments more complex and add more classifications, we limit the first run-through to just two alternatives per dimension which then generate eight distinct profiles that we can use to help us assess what we want to do. Even if you View Details
- 08 Oct 2013
- First Look
First Look: October 8
use a new dataset on industry-level targeting to analyze quality FDI based on the subjective preferences expressed by the receiving countries themselves. Finally, we use a two-stage least squares methodology to control for measurement... View Details
Keywords: Sean Silverthorne
- 03 Mar 2009
- First Look
First Look: March 3, 2009
structure shifts towards extracting more rents from producers relative to consumers when consumers have stronger demand for variety, since producers become less substitutable. With platform competition,... View Details
Keywords: Martha Lagace
- 02 Jun 2010
- First Look
First Look: June 2
unethical. In four experiments, participants wore purportedly fake or authentically branded sunglasses. Those wearing fake sunglasses cheated more across multiple tasks than did participants wearing authentic sunglasses, both when they believed they had a View Details
Keywords: Martha Lagace
- 03 Nov 2009
- First Look
First Look: Nov. 3
We show when the owner prefers to license the property in exchange for a royalty and when it prefers to use the property directly. We find that variable royalty arrangements that depend on either audited... View Details
Keywords: Martha Lagace
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who... View Details
Keywords: Carmen Nobel
- 20 Nov 2012
- First Look
First Look: November 20
rational for a platform to limit the number of applications available on it. Our model is based on the observation that even if users prefer application variety, applications often also exhibit direct network effects. When there are... View Details
Keywords: Sean Silverthorne
- 26 Aug 2014
- First Look
First Look: August 26
influences risk-taking by enhancing one's sense of control. Across multiple inductions of guilt, we demonstrate that experimentally induced guilt enhances optimism about risks for the self (Study 1), preferences for gambles versus... View Details
Keywords: Sean Silverthorne
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
reason–people tend to form brand preferences when they’re young. Young consumers who are alienated by a perception of corporate support for Trump might be lost for a lifetime, not just an administration. “A... View Details
Keywords: by Gautam Mukunda