Filter Results
:
(17,697)
Show Results For
-
All HBS Web
(17,697)
- People (25)
- News (3,082)
- Research (12,175)
- Events (100)
- Multimedia (220)
- Faculty Publications (9,986)
Show Results For
-
All HBS Web
(17,697)
- People (25)
- News (3,082)
- Research (12,175)
- Events (100)
- Multimedia (220)
- Faculty Publications (9,986)
- December 1980 (Revised April 1981)
- Case
General Electric Co.: Appliance Division Advertising
Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
- 07 Dec 2018
- Working Paper Summaries
Oral History and Writing the Business History of Emerging Markets
Keywords:
by Geoffrey Jones and Rachael Comunale
- May 1992
- Teaching Note
Hill, Holliday, Connors, Cosmopulos, Inc. Advertising (A) and (B), Teaching Note
By: Nitin Nohria
Keywords:
Advertising Industry
- November 1992 (Revised June 1994)
- Case
Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution
By: V. Kasturi Rangan and Jayne D. Kramer
Rangan, V. Kasturi, and Jayne D. Kramer. "Advertising Council Get Out the Vote Campaign: Strategy and Creative Execution." Harvard Business School Case 593-061, November 1992. (Revised June 1994.)
- March 2011
- Module Note
Strategic Marketing in Creative Industries: Managing and Marketing Talent
By: Anita Elberse
Elberse, Anita. "Strategic Marketing in Creative Industries: Managing and Marketing Talent." Harvard Business School Module Note 511-013, March 2011.
- 31 May 2012
- Working Paper Summaries
Conflict Policy and Advertising Agency-Client Relations: The Problem of Competing Clients Sharing a Common Agency
- Article
Market Structure, Oligopoly and the Stability of Market Shares
By: R. E. Caves and M. E. Porter
Caves, R. E., and M. E. Porter. "Market Structure, Oligopoly and the Stability of Market Shares." Journal of Industrial Economics 26, no. 4 (June 1978): 289–313.
- 2009
- Working Paper
Gray Markets and Multinational Transfer Pricing
By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices...
View Details
Keywords:
Price;
Multinational Firms and Management;
Demand and Consumers;
Distribution Channels;
Business and Government Relations;
Sales;
Competitive Strategy
Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
- 2010
- Working Paper
Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines
By: Benjamin Edelman and Duncan S. Gilchrist
In an online experiment, we measure users' interactions with search engines, both in standard configurations and in modified versions with clearer labels identifying search engine advertisements. In particular, for a random subset of users, we change "Sponsored links"...
View Details
Keywords:
Online Advertising;
Interactive Communication;
Corporate Disclosure;
Labels;
Marketing Strategy;
Consumer Behavior;
Internet;
Search Technology
Edelman, Benjamin, and Duncan S. Gilchrist. "Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines." Harvard Business School Working Paper, No. 11-048, November 2010. (Revised January 2011, January 2012.)
- Article
Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach
By: K. A. Froot and Jeremy Stein
Keywords:
Corporate Finance;
Market Imperfections;
Foreign Direct Investment;
Markets;
Financial Instruments;
Asset Pricing
Froot, K. A., and Jeremy Stein. "Exchange Rates and Foreign Direct Investment: An Imperfect Capital Markets Approach." Quarterly Journal of Economics 106, no. 4 (November 1991): 1191–1217. (Revised from NBER Working Paper No. 2914, March 1989.)
- 10 Dec 2018
- Working Paper Summaries
Platform Competition: Betfair and the U.K. Market for Sports Betting
- March 2000 (Revised January 2001)
- Case
First USA and Internet Marketing
By: Rajiv Lal and Amy H. Nelson
Explores First USA's decision to use the Internet for acquiring customers. Tom Brenner needs to decide on the terms of the deals demanded by the portals and justify the recommendations to his boss.
View Details
Keywords:
Digital Marketing;
Decision Choices and Conditions;
Resource Allocation;
Marketing Strategy;
Internet and the Web
Lal, Rajiv, and Amy H. Nelson. "First USA and Internet Marketing." Harvard Business School Case 500-043, March 2000. (Revised January 2001.)
- Article
Long Term Impact of Promotion and Advertising on Consumer Brand Choice
By: Carl Mela, Sunil Gupta and Donald R. Lehmann
Keywords:
Product Marketing;
Advertising;
Brands and Branding;
Decision Choices and Conditions;
Customers
Mela, Carl, Sunil Gupta, and Donald R. Lehmann. "Long Term Impact of Promotion and Advertising on Consumer Brand Choice." Journal of Marketing Research (JMR) 34, no. 2 (May 1997): 248–261. (Winner of American Marketing Association. Marketing Communications Special Interest Group Best Paper Award presented by American Marketing Association. Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute. Winner of Paul E. Green Award For the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research presented by American Marketing Association Foundation. Winner of William F. O'Dell Award For the Journal of Marketing Research article that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice presented by American Marketing Association.)
- 07 Jun 2019
- Working Paper Summaries
Reflexivity in Credit Markets
- 18 Jun 2013
- News
Megahit Marketing
- June 1994
- Background Note
Scope and Challenge of Business-to-Business Marketing
Identifies six key linkages that distinguish business-to-business marketing; three with respect to the external environment (i.e., derived demand, complex buying process, and concentrated customer base) and three with respect to the internal organization (emphasis on...
View Details
Keywords:
Marketing;
Customers;
Demand and Consumers;
Organizational Structure;
Order Taking and Fulfillment;
Technology
Rangan, V. Kasturi. "Scope and Challenge of Business-to-Business Marketing." Harvard Business School Background Note 594-125, June 1994.
- 2015
- Mimeo
Market Power in Mortgage Lending and the Transmission of Monetary Policy
By: David S. Scharfstein and Adi Sunderam
We present evidence that high concentration in mortgage lending reduces the sensitivity of mortgage rates and refinancing activity to mortgage-backed security (MBS) yields. We isolate the direct effect of concentration and rule out alternative explanations in two ways....
View Details
Keywords:
Mortgage Lending;
Market Power;
Monetary Policy Transmission;
Mortgages;
Banking Industry;
United States
Scharfstein, David S., and Adi Sunderam. "Market Power in Mortgage Lending and the Transmission of Monetary Policy." April 2015. Mimeo.
- 2020
- Working Paper
Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications...
View Details
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: What's Up? Is It Real?" NBER Working Paper Series, No. 28161, December 2020.
- March 1999 (Revised January 2000)
- Background Note
Interactive Technologies and Relationship Marketing Strategies
By: Youngme E. Moon
Outlines the role of interactive technologies in the development of relationship marketing strategies.
View Details
Moon, Youngme E. "Interactive Technologies and Relationship Marketing Strategies." Harvard Business School Background Note 599-101, March 1999. (Revised January 2000.)
- 13 Aug 2014
- News