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Show Results For
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All HBS Web
(1,131)
- People (2)
- News (282)
- Research (691)
- Events (4)
- Multimedia (1)
- Faculty Publications (272)
- February 2011 (Revised November 2013)
- Case
The Cheezburger Network
By: John Deighton and Leora Kornfeld
Cheezburger Network was a Web publisher of humorous, user-contributed content, using social media for dissemination, and selling advertising against the traffic of 1 billion page views per quarter. In January 2011, it raised $30 million in venture capital for the...
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Keywords:
Budgets and Budgeting;
Digital Marketing;
Customer Relationship Management;
Venture Capital;
Emerging Markets;
Strategic Planning;
Sales;
Internet and the Web;
Web Services Industry;
Web Services Industry
Deighton, John, and Leora Kornfeld. "The Cheezburger Network." Harvard Business School Case 511-091, February 2011. (Revised November 2013.) (request a courtesy copy.)
- Web
Hiring Organizations
alloy.com Alnylam Pharmaceuticals Alpine Investors Altem Technologies Pvt Ltd Amansa Capital Amazon Amazon Web Services - AWS American Century Investments American Express American Industrial Partners American Securities Amiti aMoon Fund...
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- 13 Jul 2016
- HBS Case
How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers
New businesses often struggle finding their first customers. The challenge is even more difficult with startups in the sharing economy that launch as platforms connecting independent service providers with consumers. Take Uber. Its...
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- Research Summary
Overview
Hisano’s research addresses the social and cultural implications of technological development and economic changes mainly in the twentieth-century United States. By analyzing the regulation, manipulation, and presentation of food color, her current book project links...
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Keywords:
Business History;
Consumer Behavior;
Agribusiness;
Food And Environment;
Business Strategy;
Commercialization;
Business And Government;
Advertising;
Goods and Commodities;
Food;
History;
Government and Politics;
Marketing;
Business and Government Relations;
Advertising Industry;
Advertising Industry;
Advertising Industry;
United States
- 28 Apr 2009
- First Look
First Look: April 28, 2009
and services including computers, handheld devices, servers, and digital entertainment, employed 172,000 people and posted $104 billion in sales in 2007. PSG, one of HP's three major divisions, offered notebook and desktop personal...
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Martha Lagace
- 19 Mar 2014
- Research & Ideas
A Brand Manager’s Guide to Losing Control
Thanks (or no thanks) to social media, brand managers have lost the power to control the perception of their products through carefully orchestrated advertising campaigns. These days, consumers are in command. With an angry tweet, a happy...
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- 13 Feb 2024
- Research & Ideas
Breaking Through the Self-Doubt That Keeps Talented Women from Leading
Collis and Leena Kulkarni, former research associates at HBS. “We found that candidates were talented, and yet they self-selected out,” Coffman says. Ultimately, that means many businesses advertising for executive positions may wind up...
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Keywords:
by Kara Baskin
- Program
Agribusiness Seminar
constraints Leverage data and technology to improve decision making, operating efficiency, and responsiveness to customers Defend against commodification and drive profitability through product and marketing innovation Design robust, reliable supply chains that enhance...
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- 2014
- Chapter
Payout Policy
By: Joan Farre-Mensa, Roni Michaely and Martin Schmalz
We survey the literature on payout policy, with a particular emphasis on developments in the last two decades. Of the traditional motives of why firms pay out (agency, signaling, and taxes), the cross-sectional empirical evidence is most persuasive in favor of agency...
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Farre-Mensa, Joan, Roni Michaely, and Martin Schmalz. "Payout Policy." In Annual Review of Financial Economics, Volume 6, edited by Andrew W. Lo and Robert C. Merton. Palo Alto, CA: Annual Reviews, 2014.
Felix Oberholzer-Gee
Felix Oberholzer-Gee is the Andreas Andresen Professor of Business Administration at Harvard Business School. An award-winning instructor, his academic work and consulting are focused on competitive strategy and the effects of digital technology on corporate... View Details
- 2014
- Working Paper
Private Equity's Diversification Illusion: Economic Comovement and Fair Value Reporting
By: Kyle Travis Welch
This study examines how accounting has informed private equity diversification claims and demand for private equity investments. Despite research showing private equity lacks portfolio diversification benefits, those marketing private equity assets continue to...
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Keywords:
Fair Value;
Access To Capital;
IAS 39;
FAS No. 157;
FASB;
IASB;
ASC 820;
Covariance Risk;
Accounting Beta;
Accounting;
Private Sector;
Valuation;
Corporate Finance;
Asset Management;
Cost of Capital;
Private Equity;
Financial Services Industry;
Financial Services Industry;
Europe;
North and Central America
Welch, Kyle Travis. "Private Equity's Diversification Illusion: Economic Comovement and Fair Value Reporting." Working Paper, January 2014.
- February 2012 (Revised August 2013)
- Case
What's the Deal with LivingSocial?
By: Michael I. Norton, Luc Wathieu, Betsy Page Sigman and Marco Bertini
Tim O'Shaughnessy, the 29-year-old CEO of LivingSocial, is growing a revolutionary worldwide business of "daily deals"—in which retailers offer a heavily-discounted product or service available for purchase for brief (often 24-hour) windows. The case explores the...
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Keywords:
Marketing;
Innovation and Invention;
Advertising;
Brands and Branding;
Management;
Web Services Industry
Norton, Michael I., Luc Wathieu, Betsy Page Sigman, and Marco Bertini. "What's the Deal with LivingSocial?" Harvard Business School Case 512-065, February 2012. (Revised August 2013.)
- 13 Mar 2012
- First Look
First Look: March 13
the reduction in store size was associated with TFP of retail chains falling by 0.4% per annum, or 40% of the post-1995 slowdown in UK retail TFP growth. China's Growing IT Services and Software Industry: Challenges and Implications...
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Sean Silverthorne
- 20 May 2014
- First Look
First Look: May 20
logo, and selecting the right products and services that enhanced her revitalized brand. And, she had to decide where to site the new hotel properties to best compete against global behemoths, Starwood, Marriott, Hyatt, and...
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Keywords:
Sean Silverthorne
- 21 Nov 2023
- Op-Ed
The Beauty Industry: Products for a Healthy Glow or a Compact for Harm?
In my recently published book Deeply Responsible Business, I write about business leaders since the 19th century who have acted responsibly, often by putting the welfare of their communities above the idea of maximizing profits. I make a sharp distinction between...
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- Web
Great American Business Leaders of the 20th Century - Leadership
Company, 1901–1922 Henry Crown Material Service Corporation, 1921–1941 Richard J. Cullen International Paper Company, 1936–1948 John W. Culligan American Home Products, 1981–1986 Joseph S. Cullinan Texaco, 1902–1913 Joseph F. Cullman III...
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- 25 Apr 2023
- Op-Ed
How SHEIN and Temu Conquered Fast Fashion—and Forged a New Business Model
information technology to directly match consumer demand to dispersed production by a collection of factories in China. This method of reaching customers should inspire any business that provides products or services that come from many...
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- 15 May 2012
- First Look
First Look: May 15
company whose management engaged in a massive accounting fraud. ChuoAoyama was PwC's Japanese affiliate and one of Japan's largest audit firms. In May 2006, the Japanese Financial Services Agency (FSA)...
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Keywords:
Carmen Nobel
- 17 Aug 2009
- Research & Ideas
Quantifying the Economic Impact of the Internet
Internet provides to the rest of the U.S. economy is estimated at $175 billion. It comprises $20 billion of advertising services, $85 billion of retail transactions (net of cost of goods), and $70 billion of direct payments to Internet...
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- Web
Marketing - Faculty & Research
community's annual 'Oscars'. The winners of this category are the Marketing cases that were used in the largest number of organizations across the globe in the preceding calendar year. Article Minimum Advertised Pricing: Patterns of...
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