Publications
Publications
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- All HBS Web
(117,142)
- Faculty Publications (3,557)
- May 1990
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B), Video
- May 1990
- Teaching Note
Xerox Corp.: Executive Support Systems, Teaching Note
- May 1990 (Revised October 1993)
- Case
Cooper Pharmaceuticals, Inc.
Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
- April 1990 (Revised September 1994)
- Supplement
Frito-Lay, Inc.: HHC Project Follow-Up
- March 1990 (Revised December 1995)
- Teaching Note
Westinghouse Electric Corp.: Automating the Capital Budget Process Series, Teaching Note
By: Lynda M. Applegate and Julie H. Hertenstein
- February 1990
- Teaching Note
General Electric: Customer Service, Teaching Note
- February 1990 (Revised June 1990)
- Case
Prudential: Organizing for Technology Innovation (B)
- December 1989 (Revised February 1993)
- Case
Frito-Lay, Inc.: A Strategic Transition (C)
In 1989, Frito-Lay designed an information technology infrastructure to support time-based competition and organizational restructuring. The company planned to provide timely flexible information to all major decision makers at all levels. This case describes the... View Details
- December 1989 (Revised September 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B)
By: Lynda M. Applegate and Julie H. Hertenstein
- November 1989 (Revised June 1995)
- Supplement
Westinghouse Electric Corp.: Automating the Capital Budgeting Process (B2)
By: Lynda M. Applegate and Julie H. Hertenstein
Gives the voting results for the Power Systems Division's Vax System upgrade project. View Details
- 1 Nov 1989
- Conference Presentation
Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation
By: L. M. Applegate
- October 1989
- Background Note
Aspects of Sales Management: Key Themes
Keywords: Salesforce Management
- October 1989 (Revised November 2006)
- Background Note
Channel Management
Written as an introduction to a module concerning channel management for the second-year MBA elective in Marketing Implementation. Discusses: 1) reasons for the growth of multichannel systems in marketing efforts, 2) key components and choices in channel management, 3)... View Details
Keywords: Marketing Channels
- October 1989 (Revised November 2006)
- Background Note
Deployment, Focus, and Measuring Effectiveness
Written for a module in the Marketing Implementation course (second-year MBA elective). Offers a framework for considering relevant factors that affect sales force deployment and criteria for measuring sales effectiveness and the conduct of field marketing efforts. View Details