Filter Results:
(11,637)
Show Results For
- All HBS Web
(11,637)
- People (60)
- News (2,708)
- Research (6,114)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,041)
Show Results For
- All HBS Web
(11,637)
- People (60)
- News (2,708)
- Research (6,114)
- Events (62)
- Multimedia (99)
- Faculty Publications (4,041)
- November 2009 (Revised December 2009)
- Case
DaChan Food (Asia) in China
By: Ray A. Goldberg and David Lane
DaChan Food in China is providing leadership in the quality, health, and environmental needs of the Chinese consumer as poultry consumption increases there. Continuing to provide that leadership as global and national competition increase becomes more and more... View Details
- June 2006 (Revised February 2007)
- Case
De Beers at the Millennium
At the time of the millennium, diamond demand was threatened by an increasing awareness among jewelry customers that diamond production and trading in some countries was being linked to growing inequities and human rights violations. This, in turn, had an impact on De... View Details
Keywords: Organizational Change and Adaptation; Value Creation; Strategic Planning; Social Issues; Luxury; Consumer Products Industry; Consumer Products Industry; Africa
Ghemawat, Pankaj, and Sonia D. Marciano. "De Beers at the Millennium." Harvard Business School Case 706-518, June 2006. (Revised February 2007.)
- July 2023
- Case
Honeycomb
By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details
- 11 Jan 2011
- News
Clean Energy Sector Hit by Financing Crunch
- March 1996
- Case
Telmex PRIDES
By: Kenneth A. Froot and Mark Seasholes
The case examines an issue by a Mexican development bank of PRIDES written on Telmex stock. PRIDES are a dividend-enhanced security which are exchangeable into shares of the underlying stock. The focus is on pricing these instruments, which involve large... View Details
Keywords: Financial Derivatives; Securities; International Finance; Banks and Banking; Financial Instruments; Valuation; Mexico
Froot, Kenneth A., and Mark Seasholes. "Telmex PRIDES." Harvard Business School Case 296-009, March 1996.
- 10 Oct 2019
- News
Slowing Tech Represents A 'Real Reckoning'
- 10 Feb 2015
- First Look
First Look: February 10
entry) as a means of reconciling non-monotonic incentive responses to competition, effectively manipulating the number and skills distribution of contestants facing one another. February 2015 GfK Marketing... View Details
Keywords: Sean Silverthorne
- April 2013
- Teaching Note
Konys, Inc. (TN)
By: Deishin Lee and Tunay Tunca
This case describes the sourcing policy for a consumer electronics company. The company must decide how to structure contracts with their supplier—using a purchase contract, an option contract, or combination of the two. The company can also buy from the spot market.... View Details
- 28 Jul 2010
- News
Sleazy Marketers Game Google's Sponsored Ads
- 15 Nov 2019
- News
Purposeful Leadership
- July–August 2024
- Article
Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals
By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response,
which requires identifying differences in customer sensitivity, typically through the conditional average treatment
effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
Huang, Ta-Wei, and Eva Ascarza. "Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals." Marketing Science 43, no. 4 (July–August 2024): 863–884.
Marketing Metaphoria
Why do advertising campaigns and new products often fail? Why do consumers feel that companies don't understand their needs? Because marketers themselves don't think deeply about consumers' innermost thoughts and feelings. Marketing Metaphoria is a groundbreaking book... View Details
- 04 Dec 2013
- News
Economic Prediction Made Us (Too) Comfortable With Capitalism
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
Business Administration. "There are many challenges for firms in figuring out how to position themselves," notes Crane, who has taught finance and banking at HBS for many years. As consumers get more accustomed to using their computers to... View Details
Keywords: by Susan Young
Katherine Wang
Katherine is a doctoral student in the Business Economics program. She is interested in labor, public, and development economics with a focus on issues of gender and gender-based violence. Prior to joining HBS, Katherine led field experiments as a data scientist on the... View Details
- 01 Mar 2017
- News
‘Ugh, I’m So Busy’: A Status Symbol for Our Time
- 20 Jan 2017
- News
The Economy And Trump: Gestures Versus Policy
- August 2018 (Revised February 2019)
- Case
Shindigz
By: Frank Cespedes
Shindigz provides party and celebratory items for various occasions and events through its branded online channel, through third-party retail and wholesale channels, and external online marketplaces. The case focuses on pricing challenges facing a venture with an... View Details
Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Brands and Branding; Distribution Channels; E-commerce; Consumer Products Industry
Cespedes, Frank. "Shindigz." Harvard Business School Case 819-010, August 2018. (Revised February 2019.)