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Show Results For
-
All HBS Web
(9,292)
- People (40)
- News (3,005)
- Research (3,936)
- Events (38)
- Multimedia (125)
- Faculty Publications (2,702)
- Web
Accounting & Management - Faculty & Research
course development, and teaching on top managements' use of performance measurement systems to: Communicate with external investors to ensure that their firms' securities are fairly priced View Details
- September 2011 (Revised August 2013)
- Case
The Pepsi Refresh Project: A Thirst for Change
By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which...
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Keywords:
Risk Management;
Marketing Strategy;
Customer Focus and Relationships;
Advertising Campaigns;
Investment Return;
Brands and Branding;
Marketing Communications;
Social Marketing;
Cost vs Benefits;
Food and Beverage Industry
Norton, Michael I., and Jill Avery. "The Pepsi Refresh Project: A Thirst for Change." Harvard Business School Case 512-018, September 2011. (Revised August 2013.)
Howard H. Stevenson
Howard H. Stevenson is Sarofim-Rock Baker Foundation Professor emeritus, former Senior Associate Dean, Director of Publishing, and Chair of the Harvard Business Publishing Company board. The Sarofim-Rock Chair was established in 1982 to provide a continuing base for... View Details
- 05 Mar 2009
- What Do You Think?
How Frank or Deceptive Should Leaders Be?
Sharon Richmond pointed out that, "Because 'trust' is elusive Leaders must always be mindful of their context and audience, and communicate accordingly." View Details
Keywords:
by Jim Heskett
- 17 Dec 2012
- Research & Ideas
Teaming in the Twenty-First Century
of the interdependency of their roles. This recognition leads naturally to early and consistent communication among formerly separate parties throughout their joint work. Once the task is completed, more...
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Keywords:
by Maggie Starvish
- September 2021
- Case
Worldreader: Helping Readers Build a Better World
By: Marco Bertini, Elie Ofek and Julia Kelley
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader distributed e-readers to under-resourced communities and funded its operations primarily through philanthropic...
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Keywords:
Subscription Model;
Price;
Financial Strategy;
Education;
Early Childhood Education;
Learning;
Geography;
Geographic Scope;
Global Range;
Goals and Objectives;
Marketing;
Marketing Strategy;
Markets;
Organizations;
Mission and Purpose;
Social Enterprise;
Non-Governmental Organizations;
Nonprofit Organizations;
Society;
Social Issues;
Strategy;
Commercialization;
Expansion;
Segmentation;
Education Industry;
Africa;
Asia;
Latin America;
Europe;
North and Central America;
South America
Bertini, Marco, Elie Ofek, and Julia Kelley. "Worldreader: Helping Readers Build a Better World." Harvard Business School Case 522-003, September 2021.
- 18 Mar 2024
- Research & Ideas
When It Comes to Climate Regulation, Energy Companies Take a More Nuanced View
Common wisdom holds that oil and gas companies, electric utilities, and other industries known for their large carbon emissions generally oppose clean energy policies. Now, a study of corporate advocacy spanning 30 years reveals that many companies are more flexible...
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- January 2015 (Revised May 2018)
- Case
$19B 4 txt app WhatsApp...omg!
By: David Collis, Ashley Hartman and Aakash Mehta
In February 2014, Facebook announced the acquisition of WhatsApp for $19 billion. WhatsApp, founded in 2009, was a relatively young company that employed only 50 people and earned merely $10 million in revenue in 2013. It was one of many mobile messaging services that...
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Keywords:
WhatsApp;
Facebook;
Mobile Messaging;
Social Network;
Acquisitions;
Value Added;
Strategy Alignment;
Monetization;
Social Platforms;
Technology;
Strategy;
Corporate Strategy;
Acquisition;
Communication Technology;
Social and Collaborative Networks;
Value Creation;
Social Media;
Applications and Software;
Digital Platforms;
Communications Industry;
Communications Industry
Collis, David, Ashley Hartman, and Aakash Mehta. "$19B 4 txt app WhatsApp...omg!" Harvard Business School Case 715-441, January 2015. (Revised May 2018.)
- Web
1.5 Attendance - MBA
both. HBS Alert is a mass notification system for the HBS community that will contact all members of the community via phone, email, and text message in times of serious...
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- Program
Senior Executive Leadership Program—China
brand equity Measure, monitor, and communicate corporate performance while driving critical change Lead authentically and ethically at all levels View Details
- Web
Creating Emerging Markets
President, Indian Dairy Association; Former Managing Director, GCMMF (Amul) Nigeria Omobola Johnson Senior Partner, TLcom Capital; Former Minister of Communication Technology, Nigeria (2011-15) Oman Mohammed Al Barwani Founder View Details
- March 2020
- Case
Braver Angels: A Grassroots Effort to Depolarize American Politics
By: Francesca Gino, Julia A. Minson and Jeff Huizinga
The founders of Braver Angels, an organization that uses family therapy principles to foster constructive dialogue between conservatives and liberals, consider how to improve its effectiveness and reach.
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Keywords:
Political Polarization;
Interpersonal Communication;
Performance Effectiveness;
Strategy;
United States
Gino, Francesca, Julia A. Minson, and Jeff Huizinga. "Braver Angels: A Grassroots Effort to Depolarize American Politics." Harvard Business School Case 920-054, March 2020.
- 07 Nov 2023
- Cold Call Podcast
How Should Meta Be Governed for the Good of Society?
- Web
Finance Faculty - Faculty & Research
Business Administration Emily R. McComb Sokoloff Family Senior Lecturer of Business Administration Max J. Miller Assistant Professor of Business Administration Kristin W. Mugford Melvin Tukman Senior Lecturer of Business Administration Senior Associate Dean for Culture...
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- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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Keywords:
by Dina Gerdeman
- December 2015 (Revised May 2016)
- Case
Jibo: A Social Robot for the Home
By: Jeffrey J. Bussgang and Christine Snively
In January 2015, Jibo Inc. had completed a raise of $25.3 million in Series A financing after a successful 2014 crowdfunding campaign for preorders of Jibo, the first social robot for the home. Over 4,800 Jibo units were preordered, generating $2.6 million in sales. On...
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Keywords:
Business Development;
Entrepreneurship;
Applications and Software;
Information Infrastructure;
Business Startups;
Technology Industry
Bussgang, Jeffrey J., and Christine Snively. "Jibo: A Social Robot for the Home." Harvard Business School Case 816-003, December 2015. (Revised May 2016.)
- 12 Oct 1999
- Research & Ideas
It Came in the First Ships: Capitalism in America
community of Friends. Persecuted in England for their religious beliefs, they acquired in 1681 a royal grant of land in America, and proceeded to develop their new colony on both religious View Details
Keywords:
by Thomas K. McCraw
- 2023
- Article
Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations.
By: Edward McFowland III and Cosma Rohilla Shalizi
Social influence cannot be identified from purely observational data on social networks, because such influence is generically confounded with latent homophily, that is, with a node’s network partners being informative about the node’s attributes and therefore its...
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Keywords:
Causal Inference;
Homophily;
Social Networks;
Peer Influence;
Social and Collaborative Networks;
Power and Influence;
Mathematical Methods
McFowland III, Edward, and Cosma Rohilla Shalizi. "Estimating Causal Peer Influence in Homophilous Social Networks by Inferring Latent Locations." Journal of the American Statistical Association 118, no. 541 (2023): 707–718.
- 09 Dec 2002
- Research & Ideas
UnileverA Case Study
like knowledge and information can often be transferred more efficiently and effectively within a firm than between independent firms. There are several reasons for this, including the fact that much...
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- November 2022
- Article
A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups
By: Anjali M. Bhatt, Amir Goldberg and Sameer B. Srivastava
When the social boundaries between groups are breached, the tendency for people to erect and maintain symbolic boundaries intensifies. Drawing on extant perspectives on boundary maintenance, we distinguish between two strategies that people pursue in maintaining...
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Keywords:
Culture;
Machine Learning;
Natural Language Processing;
Symbolic Boundaries;
Organizations;
Boundaries;
Social Psychology;
Interpersonal Communication;
Organizational Culture
Bhatt, Anjali M., Amir Goldberg, and Sameer B. Srivastava. "A Language-Based Method for Assessing Symbolic Boundary Maintenance between Social Groups." Sociological Methods & Research 51, no. 4 (November 2022): 1681–1720.