Filter Results:
(3,573)
Show Results For
- All HBS Web
(3,573)
- People (15)
- News (918)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,465)
Show Results For
- All HBS Web
(3,573)
- People (15)
- News (918)
- Research (2,077)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,465)
- 01 Dec 2003
- Research & Ideas
Sometimes Success Begins at Failure
that eventually resulted in a historic windfall for the drug maker soon after it began marketing UK-92,480 under the brand name Viagra. Pfizer was able to develop and launch a wildly successful and profitable new drug because it... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
If you’ve ever tried to call an airline or almost any service business of a certain size, you’re probably familiar with the problem: After navigating a seemingly endless set of options, you’re asked by an automated message to share information, but it fails to... View Details
- 07 Sep 2021
- News
Skydeck Voices: For My Next Act
been a faculty member for 33 years after a career on Wall Street. And now I'm taking over a brand new university that’s just been established. Find your core mission. Find the thing that you're passionate about and throw yourself into it... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
Business School Case 513-036 As a he gets ready to release second quarter 2012 results, Ron Johnson, the new CEO of department store J.C. Penney, is reconsidering the dramatic changes he initiated for the business model and brand image of... View Details
Keywords: Sean Silverthorne
- 11 Jun 2012
- Research & Ideas
When Business Competition Harms Society
facilities are more lenient when their organizational scope includes products and services, like selling cars, where enticing customer loyalty can enhance profits. On the other hand, compared with independent facilities, subsidiaries or View Details
- 03 Mar 2003
- Research & Ideas
The Ingredients of a Deal Disaster
"mountain of treasure." Dresser sought Komatsu's design technology and a cash infusion for plant modernization and capital expenditures. Komatsu hoped to become a successful global player, so it wanted better North American market penetration. While... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
and Sylvan Guo, for Hue, an e-commerce technology platform that helps brands and retailers to showcase short-form, customer-generated video reviews on their websites. The virtual audience then awarded the Crowd Favorite prize of $5,000 to... View Details
Keywords: Margie Kelley
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details
Keywords: Carmen Nobel
- 01 Sep 2022
- News
Your Family, Your Work, Your Way
Maybe, you know, those days that you’re late getting home from work, when you are in person, maybe there’s a neighbor who also has kids who you could rely on to keep an eye that your kids get off the school bus and home safely. Or maybe there’s a colleague, if you’re a... View Details
- 01 Jun 2018
- News
June 2018 Alumni and Faculty Books
the health care sector’s guide to understanding and delivering the brand of consumer-centered care that is imperative for today. It aims to help clinicians and managers better understand the differences between health care and other... View Details
- 01 May 2018
- First Look
First Look at New Research and Ideas, May 1, 2018
overtake Apple and Samsung in market share within three to five years, while maintaining healthy profits. This task seemed particularly daunting given the difficulties the company had encountered in penetrating the lucrative U.S. market. What would it take for Huawei... View Details
Keywords: Sean Silverthorne
- 23 Jan 2018
- First Look
First Look at New Research and Ideas, January 23, 2018
Axalta No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/818040-PDF-ENG Harvard Business School Case 518-024 Chase Sapphire: Creating a Millennial Cult Brand The launch of the Chase Sapphire Reserve credit... View Details
Keywords: Sean Silverthorne
- 28 May 2012
- Research & Ideas
A Pragmatic Alternative for Creating a Corporate Social Responsibility Strategy
core assets, such as brand reputation or employee morale. In the paper CSR initiatives are explored in three "theatres." Theatre 1 includes activities primarily motivated by charitable instincts, even though they may have potential... View Details
Keywords: by Dina Gerdeman
- 20 Aug 2024
- Book
Why Competing With Tech Giants Requires Finding Your Own Edge
native brands. Founded in 2011 by ex-Googler Steven Yang, Anker sells digital accessories—batteries, cables, chargers, and so forth. These products are also offered by hundreds of other manufacturers or agents. In addition to renowned View Details
- Profile
Jason A. Kilar
My co-founder Rich Tom and I observed that the audiences so coveted by traditional TV were gravitating toward a new generation of digital storytellers. Many of these voices have become brands in their own right and have built passionate... View Details
- 03 Oct 2017
- First Look
First Look at Research and Ideas, October 3, 2017
achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now... View Details
Keywords: by Sean Silverthorne
- 26 Nov 2013
- First Look
First Look: November 26
identifying the types of GPs that drive the identified correlation between GPs and reduced shareholder value. Publisher's link: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1718488 August 2013 American Journal of Managed Care Testimonials Do Not Convert Patients... View Details
Keywords: Sean Silverthorne
- 27 Aug 2013
- First Look
First Look: August 27
Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
- Career Coach
Cheryl Rousseau
While a Senior Vice President for global consulting firm Lee Hecht Harrison (LHH), Cheryl was invited to join their International Center for Executive Options (ICEO) practice where she is a Confidential Advisor and Coach to C-Suite and E-Suite executives. In her 15... View Details
- 20 Feb 2008
- First Look
First Look: February 20, 2008
of the development was strong, with the exception of the art museum, which posted losses. Also, the branding efforts by Mori were at odds with other tenants and he needed to manage "the town." Lastly, another competing... View Details
Keywords: Martha Lagace