branding - Publications - Faculty & Research

01 Dec 2003
News

Business Answers the Call

Quaker Oats in brand management. Her interest piqued, she changed industries, went to work for superintendents in Washington, D.C., and Philadelphia, and then returned to Harvard, this time enrolling at the Graduate School of Education.... View Details

Keywords: Garry Emmons; Educational Support Services; Educational Services

03 Mar 2008
First Look

First Look: March 4, 2008

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=708429 MINI USA: Finding a New Advertising Agency (A) Harvard Business School Case 508-041 Selling an intangible like advertising services is a difficult task. The first step is to understand how View Details

Keywords: Martha Lagace

Web

Courses by Faculty Unit - Course Catalog

Sales and Distribution Lou Shipley Spring 2025 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2024 Q1Q2 3.0 Business Solutions for the Global Poor (also listed under General Management) Kash Rangan... View Details

01 Mar 2010
News

Money Matters

base. The companies provide free office space where iTrust “relationship managers” meet with employees. The arrangement gives iTrust, starting with zero brand recognition, “instant credibility in the eyes of company employees and a... View Details

Keywords: Roger Thompson; Finance

18 Jun 2001
Lessons from the Classroom

Why Leaders Need Great Books

Moral Leader is not likely to help students run numbers or do brand management when they leave HBS, he admitted. But intense discussions about the often-conflicting demands of leadership do leave a mark. As Badaracco said to the alumni,... View Details

Keywords: by Martha Lagace

03 Jun 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

weeks later Surette was connected with TB12, a brand new company at the time, through a fellow HBS alum. He joined the company as a freelance consultant to help establish the business plan and grow the impact of TB12 over time, including... View Details

Keywords: Consumer Products / Retail

Web

Pricing Strategy: Monetizing and Growing the Business - Course Catalog

everything else, put financial and brand health in jeopardy. To counter this predicament, this course will equip you with concepts and frameworks to tackle contemporary pricing issues with confidence and to craft a sound monetization... View Details

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Instagram Takeover Policy | About

Instagram Takeover Policy Thank you for agreeing to share your HBS experience on one of our HBS branded Instagram accounts. To make your Stories takeover as fun (and responsible) as possible, we’ve created some guidelines you will find... View Details

28 Mar 2019
News

California Alumni Explore Role of Capitalism in Addressing Climate Change

opened the retreat with his vision of “A World Without Roads.” Then branding expert and author of The Kim Kardashian Principle, Jeetendr Sehdev (MBA 2001) talked about “Reaching Generation Alpha” with his “six steps to make your ideas... View Details

Keywords: Margie Kelley

01 Mar 2017
News

Case Study: Moment in the Sun

brand as it marches into other segments. I recommend that Ario delay entry into other markets. It should first define a segment, build strong enthusiasts, and then branch out. Just as Under Armour has coined or leveraged the term... View Details

Keywords: Dan Morrell

01 Jun 2016
News

Case Study: On the Table

infrastructure may be an unexpected burden, but it represents a strong opportunity to build entry barriers for future competitors. This is the story of Sabritas (Frito-Lay Mexico), Bimbo, and other power brands and billion-dollar firms in... View Details

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Past Projects | Social Enterprise | Harvard Business School

locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details

01 Dec 2010
News

How to Survive Past Start-up

thinking about how to improve processes. On a personal level, though, she was a devotee of certain high-end brands of cosmetics that were often difficult to find. That led her to launch an early Web site for cosmetics in 1999 — and then,... View Details

Keywords: Bill Murphy Jr.; News, Library, Internet, and Other Services; Information; Health and Personal Care Stores; Retail Trade

24 Oct 2017
First Look

First Look at New Research and Ideas, October 24, 2017

who simultaneously identify with multiple brands they represent to customers, we examine the relationships among identity conflict and enhancement, on the one hand, and objective sales performance, on the other. We find independent... View Details

Keywords: Sean Silverthorne

01 Jun 2020
News

Inside Out

multiply it by 0.9. That’s your indoor age. If we are lucky enough to live to 80, most of us will have spent 72 years inside! We spend nearly all of our time indoors—so much so that Velux, a Danish company that specializes in skylights, cleverly View Details

Keywords: Dan Morrell; Corporate, Subsidiary, and Regional Managing Offices; Management

23 Oct 2019
News

After the Storm

impact on the students right away. One being discipline, which is an area where some charter schools have received a lot of media attention, with this no-excuses brand of discipline, and the other being the dress code. And you made a big... View Details

Keywords: Elementary and Secondary Schools; Educational Services

01 Sep 2015
News

Alumni and Faculty Books for September 2015

fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations... View Details

17 Jul 2012
First Look

First Look: July 17

note:http://hbr.org/search/612067-PDF-ENG Quietly Brilliant: Transformational Change at HTC Michael L. Tushman and Kerry HermanHarvard Business School Case 412-070 The case examines smartphone maker HTC's 2006 decision to become a branded... View Details