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Publications
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(117,167)
- Faculty Publications (3,558)
- September 1992
- Case
Star Cablevision Group (E): Voluntary Restructuring
Fifth case in a series of six cases. This case describes the company during voluntary restructuring. View Details
Keywords: Restructuring
- September 1992
- Case
Star Cablevision Group (F): Lessons Learned
Last case in a series of six cases. This case describes the company as it reflects back to lessons learned. View Details
Keywords: Learning
- September 1992
- Background Note
Note on the Financial Perspective: What Should Entrepreneurs Know?
Identifies concepts and tools of finance that are useful to general managers and critical to entrepreneurs: cash, risk, and value. View Details
- September 1992 (Revised October 1995)
- Teaching Note
Eastman Kodak Co.: Managing Information Systems Through Strategic Alliances TN
Teaching Note for (9-192-030). View Details
- August 1992 (Revised October 2001)
- Teaching Note
Mrs. Fields Cookies TN
By: Lynda M. Applegate and James I. Cash Jr.
Teaching Note for (9-189-056). View Details
Keywords: Food and Beverage Industry
- August 1992 (Revised June 1993)
- Case
RiboGene, Inc. (A)
- August 1992 (Revised June 1993)
- Case
RiboGene, Inc. (B)
- August 1992 (Revised June 1993)
- Case
RiboGene, Inc. (C)
- July 1992
- Background Note
Managing Sales Interfaces: Organizational Factors
Keywords: Salesforce Management
- 1992
- Chapter
Ethical Issues in Distribution
- March 1992 (Revised September 1995)
- Background Note
Note on Chemical Bank Lotus Notes Demonstration Software: Windows & Macintosh Versions
By: Lynda M. Applegate and Donna B. Stoddard
- February 1992 (Revised December 1992)
- Case
MCI Vision (A)
This case series focuses on divisional marketing and sales efforts concerning Vision, a new telecommunication product intended for the small business marketplace. Vision represents both a significant opportunity, and different field marketing requirements, for MCI.... View Details
- February 1992 (Revised December 1992)
- Supplement
MCI Vision (B)
Supplements the (A) case. Designed as an in-class handout. View Details
Keywords: Telecommunications Industry
- February 1992
- Supplement
MCI Vision (C)
Supplements the (A) case. Designed as an in-class handout. View Details
- 1 Feb 1992
- Conference Presentation
Information Technology and Business Transformation
By: L. M. Applegate