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Show Results For
-
All HBS Web
(10,170)
- People (46)
- News (1,797)
- Research (6,444)
- Events (28)
- Multimedia (21)
- Faculty Publications (4,802)
- Article
Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
By: Thales S. Teixeira, Michel Wedel and Rik Pieters
We develop a conceptual framework for understanding the impact that branding activity (the audio-visual representation of brands) and consumers' dispersion of attention have on their moment-to-moment avoidance decisions during television advertising. It formalizes this...
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Keywords:
Advertising;
Decision Choices and Conditions;
Television Entertainment;
Brands and Branding;
Consumer Behavior;
Mathematical Methods
Teixeira, Thales S., Michel Wedel, and Rik Pieters. "Moment-to-moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing." Marketing Science 29, no. 5 (September–October 2010): 783–804. (Lead Article.)
- Article
Milestones in Marketing
By: John A. Quelch and Katherine Jocz
Marketing flourished in U.S. business schools in the prosperous years following World War II. Students preparing for assistant-product-manager positions at the likes of Procter & Gamble, Lever, and General Foods enrolled in courses in marketing management, management...
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Quelch, John A., and Katherine Jocz. "Milestones in Marketing." Business History Review 82, no. 4 (Winter 2008): 827–838.
- November 2005 (Revised September 2007)
- Case
Beijing Hualian
By: David E. Bell and Mary L. Shelman
China's fifth largest domestic retailer faced intensifying competition from Wal-Mart and Carrefour with the opening of China's fast-growing retail market in January 2005. In response, Beijing Hualian developed a new "Family Store" format targeted at the nation's...
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Keywords:
Marketing Strategy;
Product Positioning;
Consumer Behavior;
Competition;
Corporate Strategy;
Retail Industry;
China
Bell, David E., and Mary L. Shelman. "Beijing Hualian." Harvard Business School Case 906-403, November 2005. (Revised September 2007.)
- August 2000 (Revised November 2000)
- Case
Building Brand Community on the Harley-Davidson Posse Ride
The second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, Tex., to the Canadian Border is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally deserves a...
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Keywords:
Relationships;
Customer Focus and Relationships;
Brands and Branding;
Motorcycle Industry;
United States
Fournier, Susan M., James McAlexander, John Schouten, and Sylvia Sensiper. "Building Brand Community on the Harley-Davidson Posse Ride." Harvard Business School Case 501-015, August 2000. (Revised November 2000.)
- 27 Jun 2019
- News
Long-Term Investing, Short-Term Thinking
- September 2010 (Revised August 2011)
- Background Note
A Chronology of Integrated Reporting
By: Robert G. Eccles and Michael P. Krzus
This technical note traces the development of integrated reporting through published materials, research, and the formation of various committees. Readers will gain an understanding of how the topics of nonfinancial information, sustainable development, corporate...
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Keywords:
Integrated Corporate Reporting;
Corporate Disclosure;
Product Development;
Corporate Social Responsibility and Impact;
Environmental Sustainability;
Social Issues
Eccles, Robert G., and Michael P. Krzus. "A Chronology of Integrated Reporting." Harvard Business School Background Note 411-049, September 2010. (Revised August 2011.)
- 12 PM – 1 PM EDT, 02 Nov 2017
- Webinars: Trending@HBS
Tools for Life's Major Transitions
To take charge of a major life transition, we must look beyond the numbers in a financial plan, we must look at our relationships and how they will change, assess our physical health and lifestyle and develop an understanding of how work and play will keep us mentally...
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- October 2005 (Revised December 2006)
- Case
Bennie Wiley at The Partnership, Inc.
Benaree Wiley, an African American, female HBS graduate (class of 1972), was appointed CEO and president in 1991 of The Partnership, a Boston-based nonprofit dedicated to developing leadership potential in professionals of color and in increasing their representation...
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Keywords:
Organizational Change and Adaptation;
Mission and Purpose;
Leading Change;
Nonprofit Organizations;
Leadership Style;
Growth and Development Strategy;
Service Industry;
Boston
Roberts, Laura Morgan, and Victoria Winston. "Bennie Wiley at The Partnership, Inc." Harvard Business School Case 406-012, October 2005. (Revised December 2006.)
- January 1998 (Revised September 1998)
- Case
Staples (A)
By: Myra M. Hart, Marco Iansiti and Barbara Feinberg
Chronicles development of a new business concept. Starts with Stemberg's search for a new employment opportunity, then provides details of his decision to launch a new venture concept through careful matching of personal capabilities and experience against a variety of...
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Keywords:
Marketing;
Personal Development and Career;
Entrepreneurship;
Management Skills;
Retail Industry
Hart, Myra M., Marco Iansiti, and Barbara Feinberg. "Staples (A)." Harvard Business School Case 898-157, January 1998. (Revised September 1998.)
- December 2010 (Revised May 2011)
- Case
Cola Wars Continue: Coke and Pepsi in 2010
By: David B. Yoffie and Renee Kim
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. The most intense battles of the cola wars were fought over the $74 billion CSD industry in the United States, where the average American consumes 46 gallons of...
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Keywords:
Profit;
Growth and Development Strategy;
Industry Structures;
Competitive Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)
- 26 Oct 2021
- Blog Post
Tap into Top Talent with the HBS Leadership Fellows Program
around the country, and he credits the HBS Leadership Fellows Program as the springboard that launched his career. Now he is back at Harvard Business School as the Director of the Social Enterprise Initiative helping develop more leaders...
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Keywords:
Social Enterprise
- Web
About - Business & Environment
integrate climate in the core of the management curriculum, and drive new course development on a range of topics from climate finance to adaptation and resilience, to accelerating climate solutions. She...
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- 11 Apr 2024
- In Practice
Why Progress on Immigration Might Soften Labor Pains
Business Administration at HBS and co-director of Harvard’s Managing the Future of Work initiative. Marco Tabellini: One negative scenario and one positive for firms Given the current political climate, it’s unlikely the US Congress will...
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Keywords:
by Rachel Layne
- June 1991 (Revised November 2004)
- Case
John Jacob Astor, 1763-1848
Astor, the wealthiest American of his time, engages in fur trading, shipping, real estate investment, and general merchandise trading. Astor's career illustrates the immediate pre-modern management era: types of decisions, time horizons, and number of transactions.
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Keywords:
Business or Company Management;
Business History;
Personal Development and Career;
United States
McCraw, Thomas K. "John Jacob Astor, 1763-1848." Harvard Business School Case 391-261, June 1991. (Revised November 2004.)
- November 2001
- Case
Korea-Tender
By: Das Narayandas and Kate Attea
Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model...
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- Web
About - Global
been a leader in developing field-based research for management education around the world. 2022 Senior Researcher hired in Nairobi to provide research support for the Africa Research Center and growing...
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- Web
Leadership Fellows | Social Enterprise | Harvard Business School
ONE YEAR. ONCE IN A LIFETIME. HARVARD BUSINESS SCHOOL The Leadership Fellows program is a once-in-a-lifetime opportunity for a select group of graduating students to experience high-impact management positions in nonprofit and public...
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- Web
About | Social Enterprise | Harvard Business School
University and a B.A. in education from Hampshire College. Cortney Robinson Jones Special Projects Associate Cortney Robinson Jones is a Special Projects Associate at the Social Enterprise Initiative at Harvard Business School. In her role, Cortney View Details
- November 1987 (Revised June 1988)
- Case
ServiceMaster Industries, Inc.
By: James L. Heskett
The CEO of ServiceMaster Industries has convened an internal task force to come up with ideas for reorganizing the company to accommodate unusually fast growth. In developing both alternatives and criteria for appraising them, the task force has to keep in mind the...
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Heskett, James L. "ServiceMaster Industries, Inc." Harvard Business School Case 388-064, November 1987. (Revised June 1988.)
- December 2003 (Revised October 2005)
- Case
High-Definition TV: The Grand Alliance
Describes political and economic forces that influenced the development of an all-digital, high-definition television (HDTV) standard in the United States between 1986 and 1996. Outlines the stakes for various government and industry participants in the...
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Keywords:
Decision Choices and Conditions;
Investment;
Policy;
Management Practices and Processes;
Emerging Markets;
Standards;
Business and Government Relations;
Networks;
Research and Development;
Technology Adoption;
Entertainment and Recreation Industry;
Technology Industry;
Japan;
Europe;
United States
Eisenmann, Thomas R. "High-Definition TV: The Grand Alliance." Harvard Business School Case 804-103, December 2003. (Revised October 2005.)