Publications
Publications
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(120,068)
- Faculty Publications (340)
- May 2005
- Exercise
Forecasting the Adoption of E-books
By: Elie Ofek
Gives students an opportunity to understand the challenges inherent in forecasting the diffusions of innovations. Provides data for forecasting the adoption of electronic books. Students are encouraged to use the Bass Model framework, while being cognizant of its... View Details
- August 2004 (Revised September 2005)
- Case
Canyon Ranch
By: Lynda M. Applegate and Gabriele Piccoli
How should Canyon Ranch leverage its uniqueness in the face of increasing competition and an entrenched customer definition of the firm? The firm is attempting to create demand for return visits and foster the customization and personalization of the Canyon Ranch... View Details
- January 2004
- Case
Macroeconomic Policy and the State of the U.S. Economy, 2003
By: David A. Moss
Based on excerpts from Federal Reserve Chairman Alan Greenspan's testimony before the U.S. Senate Committee on Banking, Housing, and Urban Affairs on July 16, 2003, as well as economic data that were available to Chairman Greenspan at the time. Taken together, the text... View Details
- August 2003
- Case
Mercury Computer Systems: The Evolution from Integrated Technology to Open Standard
By: Rebecca Henderson and Nancy Confrey
For 20 years, Mercury Computer Systems has thrived, providing products and services that support ultrafast processing of real time data. Now Jay Bertelli, the CEO, faces a critical question: How can the firm compete once the standards on which its products are based... View Details
- October 2002
- Exercise
Luster Paint Corporation, The
Describes a marketing director about to launch a new process for demand forecasting. Provides data that allow students to do a multivariable regression analysis. A rewritten version of an earlier case. View Details
- July 2002 (Revised June 2003)
- Case
Microsoft Financial History
Contains background financial data on Microsoft as of mid-2001. View Details
- November 2001 (Revised August 2005)
- Case
BigEast Bank (A): Credit Card Approval
By: Frances X. Frei and Dennis Campbell
BigEast is considering adopting a relationship-centric view in its credit card approval process. This would shift the bank's current practice of analyzing applications based on the merits of a single product to one where the customer's existing relationship is... View Details
- October 2001 (Revised October 2017)
- Case
Store24 (A): Managing Employee Retention
By: Frances X. Frei and Dennis Campbell
Provides a retailing context in which employee retention strategies are explored through analyzing detailed store-level data. View Details
- April 2001
- Article
Academic-Practitioner Collaboration in Management Research: A Case of Cross-Profession Collaboration
By: T. M. Amabile, C. Patterson, Jennifer Mueller, T. Wojcik, P. Odomirok, M. Marsh and S. Kramer
We present a case of academic-practitioner research collaboration to illuminate three potential determinants of the success of such cross-profession collaborations: collaborative team characteristics, collaboration environment characteristics, and collaboration... View Details
- February 2001
- Case
PlanetFeedback: The Voice of One ... The Power of Many (A)
By: James L. Heskett
The management of PlanetFeedback in proposes a merger with Intelliseek. Their goal is to create a comprehensive C2B and B2B business focused on the generation and analysis for business clients of consumer feedback data via the Internet, Planet Feedback's board of... View Details
- February 2001 (Revised April 2001)
- Background Note
Note on Valuing Private Businesses
By: Dwight B. Crane and Indra Reinbergs
This case provides a brief overview of valuation for owners of closely held companies. The focus is on a comparable transactions approach, although rules of thumb and discounted cash flow are mentioned. Earnings multiples and their drivers are discussed. It uses... View Details
- October 2000 (Revised April 2003)
- Background Note
Project Finance Research, Data, and Information Sources
By: Benjamin C. Esty and Fuaad Qureshi
Documents the major sources of project finance research and data. It is to be a reference guide for MBA students writing for the elective curriculum course, Large-scale Investment, and for others interested in the field of project finance. View Details
- 1999
- Article
Commercial Use of UPC Scanner Data: Industry and Academic Perspectives
By: Randolph E. Bucklin and Sunil Gupta
- December 1998
- Case
Origins of National Income Accounting
By: David A. Moss and Joseph P Gownder
Set in the Great Depression, this case explores the origins of national income accounting in the United States. Highlights Senator La Follette's 1932 proposal for the federal government to begin collecting national income statistics. View Details
- November 1998
- Teaching Note
Working with your "Shadow Partner" TN
By: Richard L. Nolan
Teaching Note for (9-399-051). View Details
- November 1998
- Article
Modeling Large Data Sets in Marketing
By: Sridhar Balasubramanian, Sunil Gupta, Wagner Kamakura and Michel Wedel
- January 1998 (Revised February 1998)
- Case
Timberjack Parts: Packaged Software Selection Project
By: F. Warren McFarlan, Mark Keil and Darryl S. Romanow
This case provides a realistic, current, and detailed view of software procurement in an international business environment where the competition in enterprise-wide software solutions is growing. Focuses on the selection of packaged software to serve multiple sites... View Details
- November 1997 (Revised January 2003)
- Case
Martin Smith: January 2002
By: Josh Lerner
An MBA student must choose between offers from three private equity organizations. Each organization has distinct strengths and weaknesses, and different implications for the student's career development. The case presents compensation and employment data about the... View Details
- November 1996
- Article
Localized Autocorrelation Diagnostic Statistic for Sociological Models: Times-series, Network, and Spatial Datasets
By: C. I. Nass and Y. Moon