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All HBS Web
(824)
- People (6)
- News (301)
- Research (355)
- Events (2)
- Multimedia (18)
- Faculty Publications (202)
- 01 Jun 2023
- News
Pet Project
Illustration by Shane Cluskey Like pet owners everywhere, Katie Spies (MBA 2019) would do anything for her dog. In 2014, when her Italian greyhound, George, started experiencing seizures and other health problems that didn’t respond to medications, the vet recommended...
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- Web
Past Issues - Alumni
Contents June 1997 Quick Studies Six Profiles from the Class of 1997 Blockbuster Deals Mergers and Acquisitions Make a Comeback Complete Table of Contents April 1997 A Conversation with Dean Clark Facing the Music Complete Table of...
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- 24 Apr 2023
- HBS Case
What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks
products, such as what can and can’t be printed on packaging labels, also vary across states. Even when they come up with a catchy advertising idea that’s acceptable to regulators and consumers—such as the Cann-produced music video called...
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- Web
Winners & Runners-Up | New Venture Competition
Empower Andrea Zapatka Richard Linder Paul Sternhell Business Track Runner-Up Empower is a specialty merchandiser of useful “lifestyle” products for people with disabilities. Music Games, Int. Dana Soiman Henry Tam Igor Tkachencko Sasha...
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- 01 Mar 2004
- News
Derek Ferguson
inside of the courtroom more than once), hip-hop is as much a lifestyle as a musical genre. Yet the company’s spare, functional Times Square offices don’t suggest any of these bad boy qualities — and neither does the genial, relaxed...
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- 22 Feb 2023
- Blog Post
Meet the Disability Advocacy and Affinity Group (DAAG)
Rock, a Twin Cities based nonprofit focused on empowering young people through music education. Teresa Danso-Danquah (MBA 2024) - VP of Admissions and Administration I am a disability advocate, HR professional, and aspiring VC investor...
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- 16 Feb 2010
- Research & Ideas
The Outside-In Approach to Customer Service
women traverse their stores. In addition, Best Buy acquired Geek Squad to broaden its footprint into installation of equipment. The company applied the same concerted effort toward serving other valuable customer segments it had discovered, including small business...
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- 26 Oct 2022
- Research & Ideas
How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)
For sponsored content to be perceived as authentic, it has to somehow mesh with the influencer’s overall persona. A fashion influencer hocking aprons? Reasonable. A music influencer selling chips? Suspicious but not unreasonable. The key...
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- Web
SVMP Gave Me the Courage to Fail - MBA
Perseverance and Self-Belief Top 10 MBA Voices Blogs of 2023 Bringing Music to the HBS Classroom: My Journey as a Nontraditional Student in the Summer Venture in Management Program Admissions Events Check out our upcoming webinars,...
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- July 2011 (Revised October 2011)
- Case
Lady Gaga (A)
By: Anita Elberse and Michael Christensen
In September 2009, Troy Carter, manager of up-and-coming pop star Lady Gaga, has to decide on a new course of action now that his artist's planned co-headlining arena tour with hip-hop superstar Kanye West has been cancelled. Carter knows that continuing the tour, but...
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Keywords:
Employee Relationship Management;
Marketing Strategy;
Product;
Product Development;
Business and Stakeholder Relations;
Creativity;
Music Industry
Elberse, Anita, and Michael Christensen. "Lady Gaga (A)." Harvard Business School Case 512-016, July 2011. (Revised October 2011.)
- 11 Mar 2019
- Research & Ideas
Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?
culture, setting off a K-Drama (Korean television drama) and K-Pop (Korean pop music) craze, with music exports, for example, expanding ninefold to $277 million in 2013. Think virally and socially. When New York City sought to bring back...
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- 03 May 2023
- Research & Ideas
Why Confronting Racism in AI 'Creates a Better Future for All of Us'
t-r-a-p is the best genre of hip hop music that comes from Atlanta, where I’m from. This article first appeared in the Institute for the Study of Business in Global Society's BiGS FiX. You Might Also Like: What's Missing from the Racial...
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by Barbara DeLollis
- 16 Apr 2019
- Blog Post
How Being an Introvert Influenced My Business School Experience
for the more socially inclined – dinner with friends, parties, weekend travel trips, group study sessions – there is also a range of introvert-friendly options on campus. Some of my favorites include: De-stress Café: A quiet room with relaxing View Details
- 01 Oct 2012
- Research & Ideas
Better by the Bundle?
says. All kinds of products are sold in bundles. Microsoft Office is sold as a bundle of computer software, including Word, Excel, and PowerPoint. Cable companies offer their channels in bundle packages. Even a music CD is essentially a...
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by Dina Gerdeman
- Profile
Kiran Gandhi
more critically about unmet needs in the music industry. For example, I loved learning about “blue ocean” strategy, the idea that you can make competition irrelevant by innovating in new market spaces that are ripe for growth. This year,...
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Keywords:
Entertainment/Media
- 11 Jun 2018
- Research & Ideas
Why South Korea's Samsung Built the Only Outdoor Skating Rink in Texas
featuring music by the local symphony as 250,000 Christmas lights lit up the county courthouse. Then revelers could head to the Samsung Ice Skating Rink, the only outdoor venue of its kind in all of Texas—which also happened to be located...
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- 23 Oct 2013
- Research & Ideas
Overcoming Nervous Nelly
at how that anxiety can change the outcomes of negotiations. In order to induce anxiety in participants, she asked them to listen to the theme from the horror film Psycho; others heard soothing classical music instead. Then she placed...
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by Michael Blanding
- 11 Mar 2024
- News
In Harmony
says. “Those were things you just couldn’t come by.” [music] A literal taste of what the United States could offer came when Kim’s mother took him by bus (“most of the vehicles on the road at the time were military Jeeps”) to an American restaurant with rock View Details
- Web
College Students, Take a Sneak Peek at the HBS MBA - MBA
registering to attend Peek again. Check out other Admissions events . You Might Want to Read Insights From Harvard Business School’s Peek Program Getting a Peek Into the HBS Experience Bringing Music to the HBS Classroom: My Journey as a...
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- Web
Marketing Awards & Honors - Faculty & Research
Prize from the Psychology Department at Yale University. Julian De Freitas : Recipient of the 2013 Alpheus Henry Snow Award from Yale University. Julian De Freitas : Winner of the 2013 Friends of Music at Yale Prize. Julian De Freitas :...
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