Publications

March 2008 (Revised August 2008)
Supplement

Medtronic Vision 2010 (CW)

By: Lynda M. Applegate and James Zeitler

Keywords: Business Plan; Decision Choices and Conditions; Forecasting and Prediction; Cash Flow; Opportunities; Medical Devices and Supplies Industry

February 2008 (Revised March 2008)
Supplement

Terumo (B)

By: David Godes, Masako Egawa and Mayuka Yamazaki

This case provides an update on the firm's decision regarding its U.S. sales strategy for its catheter products and the progress of Solution Pack. View Details

Keywords: Strategy; Global Strategy; Sales; Medical Devices and Supplies Industry; United States

November 2006
Case

Brontes Technologies -- 2005

By: William A. Sahlman and Caroline Perkins

Describes a set of decisions confronting the founders of a company developing a new device for taking three-dimensional pictures of teeth in order to improve dental outcomes. The company needs more money and must choose between raising new equity capital from a venture... View Details

Keywords: Borrowing and Debt; Business Startups; Medical Devices and Supplies Industry

March 2006
Teaching Note

Siemens ShareNet: Building a Knowledge Network (TN)

By: Alan D. MacCormack

Keywords: Knowledge; Medical Devices and Supplies Industry

April 2004 (Revised May 2007)
Case

Conor Medsystems

By: Donald N. Sull, Robert F. Higgins, Linda A. Cyr and Bijan Salehizadeh

Conor Medsystems had developed a drug-eluting stent that could capture significant share of the $5 billion global market. Chief executive officer, Frank Litvack, is considering alternative sources of financing to test the device. View Details

Keywords: Entrepreneurship; Health Testing and Trials; Corporate Finance; Medical Devices and Supplies Industry

January 2003 (Revised June 2007)
Case

Satera Team at Imatron Systems, Inc. The, (B)

By: Teresa M. Amabile and Elizabeth Schatzel

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry

July 2001 (Revised March 2020)
Case

Medtronic: Patient Management Initiative (A)

By: Regina E. Herzlinger and Mark P. Allyn

Keywords: Health Care and Treatment; Medical Devices and Supplies Industry

March 2001 (Revised May 2002)
Supplement

Circon (B)

By: Brian J. Hall, Guhan Subramanian and Christopher A Rose

Supplements the (A) case. View Details

Keywords: Motivation and Incentives; Corporate Governance; Medical Devices and Supplies Industry; United States

March 2000
Teaching Note

Disruptive Technology a Heartbeat Away: Ecton, Inc. TN

By: Clayton M. Christensen and Tara Donovan

Teaching Note for (9-699-018). View Details

Keywords: Medical Devices and Supplies Industry

May 1999 (Revised September 2003)
Case

Advanced Inhalation Research, Inc.

This case presents a look at the early start-up phase and development of Advanced Inhalation Research (AIR), a company engaged in the development of a new drug-delivery technology. Focuses on the risks, the steps taken to manage it, and the manner in which the company... View Details

Keywords: Technological Innovation; Risk Management; Valuation; Financing and Loans; Health Care and Treatment; Acquisition; Business Startups; Medical Devices and Supplies Industry

January 1993 (Revised October 1993)
Case

Medtronic, Inc.

In 1991, Bill George, CEO of Medtronic, the world's largest manufacturer of pacemakers, was evaluating his strategic options in light of the changing economic environment. In the United States, Europe, and Japan, governments were considering regulatory changes to... View Details

Keywords: Diversification; Corporate Strategy; Health Care and Treatment; Policy; Medical Devices and Supplies Industry

October 1993 (Revised July 1994)
Supplement

A Brush with AIDS (B)

By: Joseph L. Badaracco Jr. and Jerry Useem

Supplements the (A) case. View Details

Keywords: Medical Devices and Supplies Industry