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All HBS Web
(3,953)
- Faculty Publications (1,298)
- February 2019
- Supplement
KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)
This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry.
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Keywords:
KITEA;
IKEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Competitive Strategy;
Competitive Advantage;
Adaptation;
Corporate Strategy;
Retail Industry;
Africa;
North Africa;
Morocco
- February 2019 (Revised September 2021)
- Case
The a2 Milk Company
By: Benjamin C. Esty and Daniel Fisher
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
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Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Disruption;
Innovation and Invention;
Five Forces Framework;
Market Entry and Exit
Esty, Benjamin C., and Daniel Fisher. "The a2 Milk Company." Harvard Business School Case 719-424, February 2019. (Revised September 2021.)
- January 2019 (Revised December 2019)
- Case
CrossBoundary Energy
By: John Macomber
Almost 500 million people are without electricity in sub-Saharan Africa. Governments and public utilities are challenged to bring generation and distribution to most of them. Considerable promise exists in “off-grid” or “mini-grid” technologies, notably using renewable...
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Keywords:
Energy Investing;
Economic Development;
Renewable Energy;
Business Growth and Maturation;
Developing Countries and Economies;
Project Finance;
Emerging Markets;
Industry Structures;
Infrastructure;
Segmentation;
Private Equity;
Decision Choices and Conditions;
Energy Industry;
Utilities Industry;
Africa;
Tanzania;
Ghana
Macomber, John. "CrossBoundary Energy." Harvard Business School Case 219-089, January 2019. (Revised December 2019.)
- January 15, 2019
- Article
Is Your Company's Strategy Aligned with Your Ownership Model?
By: Josh Baron
The legacy of Vanguard founder John Bogle has brought attention to the transformative influence of ownership structures within the business world. Bogle's revolutionary insight into the limitations of active fund management led to the widespread adoption of index...
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Keywords:
Ownership Type;
Business Strategy;
Organizational Structure;
Strength and Weakness;
Competitive Advantage
Baron, Josh. "Is Your Company's Strategy Aligned with Your Ownership Model?" Harvard Business Review (website) (January 15, 2019).
- January 2019 (Revised February 2019)
- Supplement
The a2 Milk Company
By: Benjamin C. Esty, Daniel Fisher and Greg Saldutte
The a2 Milk Company (a2MC) became the most valuable company listed on the New Zealand stock exchange in 2018 by capitalizing on a biochemical discovery related to the protein composition of cow's milk. Because many people find the A1 protein difficult to digest, and...
View Details
Keywords:
Judo Economics;
Market Entry;
Innovation;
Barriers To Response;
Industry Attractiveness;
Advantage Horizon;
Sustainability;
First-mover Advantage;
Scope;
Strategy Execution;
Strategic Evolution;
Biochemistry;
Genetics;
Branding;
Commodity;
Milk;
Dairy;
Infant Formula;
Farming;
Porter's Five Forces;
Competitive Advantage;
Corporate Strategy;
Value Creation;
Competition;
Market Entry and Exit;
Disruption;
Innovation and Invention;
Five Forces Framework;
Consumer Products Industry;
New Zealand;
Australia;
China
- January 2019 (Revised January 2021)
- Case
KITEA (A): Democratizing Furniture in Morocco
By: Ramon Casadesus-Masanell and Gamze Yucaoglu
The case opens in 2013 as Amine Benkirane, founder and CEO of the leading Moroccan furniture company KITEA, contemplates the loss his company has incurred for the first time in its 20-year history. The case then describes KITEA’s origins and provides a detailed...
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Keywords:
Retail;
KITEA;
Furniture;
Furniture Industry;
Entry Strategy;
Responding To Entry;
Localization;
Competitive Interaction;
Private Sector;
For-Profit Firms;
Business Model;
Business Strategy;
Strategic Planning;
Strategy;
Competitive Strategy;
Adaptation;
Corporate Strategy;
Competitive Advantage;
Retail Industry;
Africa;
Morocco
Casadesus-Masanell, Ramon, and Gamze Yucaoglu. "KITEA (A): Democratizing Furniture in Morocco." Harvard Business School Case 719-420, January 2019. (Revised January 2021.)
- January 2019 (Revised October 2019)
- Case
Rural Taobao: Alibaba's Expansion into Rural E-Commerce
By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo
Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses...
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Keywords:
Strategy;
Business Growth;
Ecommerce;
Corporate Social Responsibility;
Business And Government;
Emerging Market;
Digital Platforms;
Internet and the Web;
Emerging Markets;
Rural Scope;
Growth and Development Strategy;
Competitive Strategy;
Corporate Social Responsibility and Impact;
Business and Government Relations;
Decision Making;
E-commerce;
China
Khanna, Tarun, Ryan Allen, Adam Frost, and Wesley Koo. "Rural Taobao: Alibaba's Expansion into Rural E-Commerce." Harvard Business School Case 719-433, January 2019. (Revised October 2019.)
- Article
Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces
By: Feng Zhu
As platform owners continue to expand their ecosystems, many of them have started to provide consumers with their own complementary applications. These moves position the platform owners as direct competitors to their complementors. This paper surveys empirical studies...
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Zhu, Feng. "Friends or Foes? Examining Platform Owners' Entry into Complementors' Spaces." Special Issue on Platforms. Journal of Economics & Management Strategy 28, no. 1 (Spring 2019): 23–28.
- January–February 2019
- Article
Why Some Platforms Thrive and Others Don't
By: Feng Zhu and Marco Iansiti
In the digital economy, scale is no guarantee of continued success. After all, the same factors that help an online platform expand quickly—such as the low cost of adding new customers—work for challengers too. What, then, allows platforms to fight off rivals and grow...
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Zhu, Feng, and Marco Iansiti. "Why Some Platforms Thrive and Others Don't." Harvard Business Review 97, no. 1 (January–February 2019): 118–125.
- December 2018 (Revised October 2020)
- Case
Shiseido: Reinvesting in Brand
By: Jill Avery and Nobuo Sato
Shiseido was in the midst of a six year corporate turnaround, trying to reverse the effects of decades of under-investment in R&D and marketing which had led to a cycle of declining customer support and brand value. Would the CEO’s VISION 2020 plan, centered on four...
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Keywords:
Brand Management;
Brand Value;
Turnaround;
Brand Portfolio;
Brand Communication;
Global Brands;
Digital Marketing;
Return On Investment;
Marketing ROI;
Internet Marketing;
Marketing;
Marketing Strategy;
Brands and Branding;
Value;
Growth and Development Strategy;
Investment Return;
Consumer Behavior;
Beauty and Cosmetics Industry;
Consumer Products Industry;
Japan;
Asia
Avery, Jill, and Nobuo Sato. "Shiseido: Reinvesting in Brand." Harvard Business School Case 519-026, December 2018. (Revised October 2020.)
- December 2018 (Revised May 2019)
- Case
Darling Ingredients International
By: David E. Bell and Natalie Kindred
Led by CEO Randall Stuewe, Texas-based Darling Ingredients International was a rendering firm with $3.7 billion in 2017 revenues. Since 2003, Darling had transformed from U.S. focused into a global player in the processing of biological waste from meat and foodservice...
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Keywords:
Darling;
Ingredients;
Stuewe;
Rendering;
Animal Byproducts;
Used Cooking Oil;
UCO;
Diamond Green Diesel;
DGD;
Valero;
Renewable Diesel;
Biofuel;
Recycling;
Carbon;
LCFS;
Blend;
Blender;
Strategy;
Corporate Strategy;
Renewable Energy;
Food;
Agribusiness;
Expansion;
Diversification;
Growth Management;
Technological Innovation;
Policy;
Government Legislation;
Agriculture and Agribusiness Industry;
Energy Industry;
Food and Beverage Industry;
United States;
Louisiana;
California;
Texas
Bell, David E., and Natalie Kindred. "Darling Ingredients International." Harvard Business School Case 519-048, December 2018. (Revised May 2019.)
- December 2018 (Revised December 2020)
- Course Overview Note
Introduction to the RC Strategy Course
By: Ashish Nanda
This note offers an overview of the Strategy course offered in HBS’s Required Curriculum. The RC Strategy course aims to help students become effective strategists. The note introduces the six modules of the course: What is Strategy, Market Attractiveness, Competitive...
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Nanda, Ashish. "Introduction to the RC Strategy Course." Harvard Business School Course Overview Note 719-447, December 2018. (Revised December 2020.)
- November 2018 (Revised August 2020)
- Case
The Reinvention of Kodak
By: Ryan Raffaelli and Christine Snively
The Eastman Kodak Company (Kodak) was a name familiar to most Americans. The company had dominated the film and photography industry through most of the 20th Century and was known for making affordable cameras (and the “Kodak Moment”) and supplying the movie industry...
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Keywords:
CEO;
Leadership;
Asset Management;
Transformation;
Organizational Change and Adaptation;
Competitive Strategy
Raffaelli, Ryan, and Christine Snively. "The Reinvention of Kodak." Harvard Business School Case 419-012, November 2018. (Revised August 2020.)
- 2018
- Working Paper
Platform Competition: Betfair and the U.K. Market for Sports Betting
By: Ramon Casadesus-Masanell and Neil Campbell
We examine two episodes of strategic interaction in the U.K. betting industry: (i) Betfair (an entrant multi-sided platform or MSP) vs. Flutter (also an MSP), and (ii) Betfair vs. traditional bookmakers. We find that although Betfair was an underfunded second mover in...
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Keywords:
Platform Design;
Betting;
Digital Platforms;
Design;
Network Effects;
Business Model;
Competition;
Cooperation;
Market Entry and Exit
Casadesus-Masanell, Ramon, and Neil Campbell. "Platform Competition: Betfair and the U.K. Market for Sports Betting." Harvard Business School Working Paper, No. 19-057, November 2018.
- November 2018 (Revised April 2019)
- Case
Zespri Grows
By: David E. Bell and Natalie Kindred
Controlling about a third of global kiwifruit exports by volume and nearly half by value in 2018, Zespri was a grower-owned “corporatized cooperative” with the exclusive right to export New Zealand-grown kiwifruit (except to Australia). Zespri did not grow fruit but...
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Keywords:
Agribusiness;
Kiwi;
Kiwifruit;
Agriculture;
Global Supply Chain;
Branding;
Produce;
Coordinated Industry Structure;
Industry Coordination;
Countercyclical Supply;
New Product Development;
Product Strategy;
Differentiation;
Food;
Quality;
Trade;
Brands and Branding;
Marketing;
Strategy;
Global Strategy;
Change Management;
Organizational Change and Adaptation;
Globalization;
Globalized Firms and Management;
Competitive Strategy;
Resource Allocation;
Product Development;
Agriculture and Agribusiness Industry;
Consumer Products Industry;
Food and Beverage Industry;
New Zealand
Bell, David E., and Natalie Kindred. "Zespri Grows." Harvard Business School Case 519-047, November 2018. (Revised April 2019.)
- November 2018
- Case
The Bundesliga in the U.S.
By: Stephen A. Greyser, Sascha L. Schmidt and Florian Holzmayer
The Bundesliga, Germany’s premier football (soccer) league, is assessing its global broadcast and marketing strategy, with special focus on the very lucrative but highly competitive U.S. market. Its CEO Christian Seifert believed that a strong international position...
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Keywords:
Media;
Sports;
Global Strategy;
Marketing Strategy;
Competitive Strategy;
Media and Broadcasting Industry;
Sports Industry;
United States
Greyser, Stephen A., Sascha L. Schmidt, and Florian Holzmayer. "The Bundesliga in the U.S." Harvard Business School Case 919-406, November 2018.
- November 2018
- Case
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)
By: John A. Quelch and Katherine B. Hartman
Shelby Diaz, country manager for Cepuros Foods International—Malaysia (CFI-M), must decide a growth strategy for the expansion of CFI-M's line of salsas, particularly regarding whom to target and how to allocate marketing investments. CFI-M could expand aggressively by...
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Keywords:
Growth and Development Strategy;
Marketing Strategy;
Marketing Communications;
Product Positioning
Quelch, John A., and Katherine B. Hartman. "Cepuros Foods Malaysia: Finding the Secret Sauce for Growth (Brief Case)." Harvard Business School Brief Case 919-513, November 2018.
- November 2018
- Case
Yatooq: Longing for Arabic Coffee
By: Mark Roberge, Gamze Yucaoglu and Samer Al-Rachedy
As one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for “craving” or...
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Keywords:
Entrepreneurial Sales;
Entrepreneurial Selling;
Entrepreneurial Marketing;
Barrier To Entry;
Business Start-ups;
Yatooq;
Entrepreneurship;
Private Sector;
For-Profit Firms;
Business Strategy;
Patents;
Business Startups;
Strategic Planning;
Competitive Strategy;
Adaptation;
Corporate Entrepreneurship;
Corporate Strategy;
Food and Beverage Industry;
Saudi Arabia;
Asia
Roberge, Mark, Gamze Yucaoglu, and Samer Al-Rachedy. "Yatooq: Longing for Arabic Coffee." Harvard Business School Case 819-075, November 2018.
- October 2018 (Revised April 2019)
- Teaching Note
Kids & Company: Entering the U.S.
By: Boris Groysberg and Matthew G. Preble
Teaching Note for HBS No. 418-011.
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Keywords:
Child Care;
Childcare;
Day Care;
Daycare;
Strategy;
Growth Management;
Business Strategy;
Competitive Advantage;
Expansion;
Leadership;
Product Marketing;
Brands and Branding;
Service Delivery;
Service Operations;
Product Design;
Product Development;
Selection and Staffing;
Customer Focus and Relationships;
United States;
Canada
- October 2018 (Revised August 2019)
- Case
Beth Israel Deaconess: Consolidating to Strengthen, or to Stave Off, Competition?
By: Leemore Dafny
In July 2017, CEO Kevin Tabb of Boston's Beth Israel Deaconess Medical Center announced his plan to consolidate 11 Massachusetts hospitals under a common management structure. These hospitals collectively generated $5 billion in patient revenue and 25% of...
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Keywords:
Beth Israel Deaconess;
Lahey;
Partners;
Health Care;
Hospitals;
Payers;
Providers;
Anti-trust;
Health Care Regulation;
Mergers and Acquisitions;
Health Care and Treatment;
Market Design;
Duopoly and Oligopoly;
Negotiation;
Consolidation;
Competition;
Health Industry;
Massachusetts;
Boston
Dafny, Leemore. "Beth Israel Deaconess: Consolidating to Strengthen, or to Stave Off, Competition?" Harvard Business School Case 319-026, October 2018. (Revised August 2019.)