Filter Results:
(5,041)
Show Results For
- All HBS Web
(10,845)
- People (46)
- News (2,436)
- Research (5,041)
- Events (56)
- Multimedia (118)
- Faculty Publications (3,319)
Show Results For
- All HBS Web
(10,845)
- People (46)
- News (2,436)
- Research (5,041)
- Events (56)
- Multimedia (118)
- Faculty Publications (3,319)
Sort by
- February 1997 (Revised June 1999)
- Teaching Note
Massachusetts General Hospital: CABG Surgery (A) TN
Teaching Note for (9-696-015). View Details
- November 1992 (Revised November 1992)
- Teaching Note
IBM: Assistant General Manager of Marketing TN
- May 1986 (Revised July 1995)
- Case
General Mills, Inc.: Yoplait Custard-Style Yogurt (A)
By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
- September 1985
- Case
General Foods Corp.: The Product Management System
By: John A. Quelch
Quelch, John A., and Paul W. Farris. "General Foods Corp.: The Product Management System." Harvard Business School Case 586-057, September 1985.
- April 1982 (Revised January 1983)
- Case
General Electric Co.: The Role of Staff--1982
Vancil, Richard F. "General Electric Co.: The Role of Staff--1982." Harvard Business School Case 182-226, April 1982. (Revised January 1983.)
- November 1986 (Revised January 1988)
- Case
General Electric Exports: Financing Trade with China
By: David B. Yoffie
Yoffie, David B. "General Electric Exports: Financing Trade with China." Harvard Business School Case 387-067, November 1986. (Revised January 1988.)
- June 1981
- Teaching Note
Contract and Consensus at General Motors--1900-1984, Teaching Note
By: J. Ronald Fox
- November 2017
- Teaching Note
Generating Higher Value at IBM (A) and (B)
By: Benjamin C. Esty and E. Scott Mayfield
Teaching Note for HBS Nos. 215-058 and 215-059. View Details
- September 1992 (Revised April 1993)
- Case
General Mills, Inc. 1992: Analyzing an Annual Report
By: William J. Bruns Jr. and Marc H. Zablatsky
Bruns, William J., Jr., and Marc H. Zablatsky. "General Mills, Inc. 1992: Analyzing an Annual Report." Harvard Business School Case 193-043, September 1992. (Revised April 1993.)
- November 2003 (Revised March 2004)
- Teaching Note
General Motors Corporation: Retiree Benefit Risk Management (TN)
By: David F. Hawkins and Jacob Cohen
Teaching Note to (104-041). View Details
- September 2003 (Revised May 2006)
- Case
Eyeblaster: Enabling the Next Generation of Online Advertising
By: Elie Ofek
Eyeblaster management has to decide on the best course of action to sustain its momentum from enabling online rich media advertising. Pressure from competitors is forcing the company to re-evaluate its previous marketing strategy that focused primarily on getting... View Details
Keywords: Business Model; Marketing Strategy; Market Entry and Exit; Performance Evaluation; Digital Marketing; Growth and Development Strategy
Ofek, Elie. "Eyeblaster: Enabling the Next Generation of Online Advertising." Harvard Business School Case 504-005, September 2003. (Revised May 2006.)
- January 1992 (Revised December 1992)
- Case
General Motors and the Problem of Fuel Economy
Goodman, John B. "General Motors and the Problem of Fuel Economy." Harvard Business School Case 792-063, January 1992. (Revised December 1992.)
- March 1985 (Revised November 1985)
- Case
General Electric Co.: Major Appliance Business Group (D)
By: John A. Quelch
Quelch, John A. "General Electric Co.: Major Appliance Business Group (D)." Harvard Business School Case 585-076, March 1985. (Revised November 1985.)
- August 1981 (Revised May 1984)
- Case
General Electric Co.: Clock and Timer Market Strategy
Cady, John F. "General Electric Co.: Clock and Timer Market Strategy." Harvard Business School Case 582-031, August 1981. (Revised May 1984.)
- January 1979 (Revised October 1979)
- Case
General Motors Corp.: The Passenger Restraint System Decision
Ward, L. Scott. "General Motors Corp.: The Passenger Restraint System Decision." Harvard Business School Case 579-135, January 1979. (Revised October 1979.)
- April 1981 (Revised January 1983)
- Case
General Electric Co.: 1981 Audit -- Jack Welch
Vancil, Richard F. "General Electric Co.: 1981 Audit -- Jack Welch." Harvard Business School Case 181-112, April 1981. (Revised January 1983.)
- June 1991 (Revised April 1995)
- Teaching Note
General Motors' Automotive Components Group (A), Teaching Note
By: David J. Collis
- 2024
- Working Paper
Global Evidence on Gender Gaps and Generative AI
By: Nicholas G. Otis, Solène Delecourt, Katelynn Cranney and Rembrand Koning
Generative AI has the potential to transform productivity and reduce inequality, but only if used broadly. In this paper, we show that recently identified gender gaps in AI use are nearly universal. Synthesizing evidence from 16 studies that surveyed 100,000... View Details
Otis, Nicholas G., Solène Delecourt, Katelynn Cranney, and Rembrand Koning. "Global Evidence on Gender Gaps and Generative AI." Harvard Business School Working Paper, No. 25-023, October 2024.
- May 2024
- Article
The Health Risks of Generative AI-Based Wellness Apps
By: Julian De Freitas and G. Cohen
Artifcial intelligence (AI)-enabled chatbots are increasingly being used to
help people manage their mental health. Chatbots for mental health and
particularly ‘wellness’ applications currently exist in a regulatory ‘gray area’.
Indeed, most generative AI-powered... View Details
Keywords: AI and Machine Learning; Well-being; Governing Rules, Regulations, and Reforms; Applications and Software
De Freitas, Julian, and G. Cohen. "The Health Risks of Generative AI-Based Wellness Apps." Nature Medicine 30, no. 5 (May 2024): 1269–1275.
- 26 Sep 2013
- Conference Presentation
Next Generation Approaches to Managing Business Conduct
By: Lynn S. Paine