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Show Results For
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All HBS Web
(450)
- People (1)
- News (110)
- Research (292)
- Multimedia (1)
- Faculty Publications (204)
- 01 Jun 2008
- News
Alumni Books
innovations drive industry transformation and market creation, the authors explain how to unlock disruption’s transformational power. They provide a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies...
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Keywords:
Management
- 01 Dec 2006
- News
Adventure in Reading
Jeff Norton (MBA ’03) credits the old Choose Your Own Adventure book series, where young readers could pick different plot directions, with making a difference in his life. “I was a reluctant reader as a boy,” Norton told Toronto’s Globe and Mail (September 23, 2006)....
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- 2012
- Working Paper
Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior
Substantial research with adult populations has found that selfish impulses are less likely to be pursued when decisions are publicly observable. To the best of our knowledge, however, this behavioral regularity has not been systematically explored as potential...
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Keywords:
Research;
Age Characteristics;
Behavior;
Decisions;
Games, Gaming, and Gambling;
Announcements;
Situation or Environment
Houser, Daniel, Natalia Montinari, and Marco Piovesan. "Private and Public Decisions in Social Dilemmas: Evidence from Children's Behavior." Harvard Business School Working Paper, No. 12-073, February 2012.
- Profile
Doha Tantawy
When her father opened a radiology center in Cairo, Doha Tantawy "found a real inspiration to do something different and get out of my comfort zone. I wanted the know-how of building something from scratch." Her initial post-graduation assignment at Procter...
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- 08 Oct 2013
- News
The Green Giant
international conservation organizations in 2004. "It goes way beyond the stock price of the companies they lead. It means solving the biggest problems that the world faces. And the new generation is impatient; they don't want to wait to make an impact." Roberts worked...
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- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)
From Denial: Why Business... View Details
- 01 Mar 2010
- News
'Own the Podium,' Vindicated
- 01 Dec 2004
- News
A Life by Design
As a girl growing up in Riverdale, New York, Ivy Ross (PMD 68, 1994) was surrounded by modern design — and disliked it. The home she lived in and the furniture she sat on reflected the avant-garde sensibilities of her father, an industrial designer who worked for the...
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- 11 Jun 2001
- Research & Ideas
E-Commerce Unplugged
behavior. Good examples of such companies are leaders in the consumer packaged-goods industry such as Coca-Cola, PepsiCo, Procter & Gamble and Kraft Foods—or retail organizations such as Wal-Mart and Best Buy. Consider the following...
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Keywords:
by Nitin Nohria & Marty Leestma
- 26 May 2016
- News
W. James McNerney Jr., MBA 1975
abilities. “I liked the compete-and-cooperate culture at HBS,” says the social chair of Section B. “You help each other and you want to be the best.” McNerney furthered his education through positions at the gold standards in marketing and consulting: Procter & View Details
- 08 Mar 2011
- First Look
First Look: March 8
the company's revenues, high gaming revenue still raised some questions. Between now and when Ben-Gacem had first submitted a bid of 60 million for Moneybookers back in November 2006, the U.S. Congress had enacted the Unlawful Internet View Details
Keywords:
Sean Silverthorne
- 30 Oct 2007
- First Look
First Look: October 30, 2007
Harvard Business School Case 707-519 In response to a huge crisis in 2000, the new CEO of Procter & Gamble has to decide whether to continue with an unusual organizational design or to revert to the old matrix organization. Describes...
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Keywords:
Sean Silverthorne
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
consumers. Webvan was perhaps unrealistically imagined to be such a channel. The difference between Dell and Proctor & Gamble is that Dell can supply all your computing needs, but Proctor & Gamble...
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- 01 Jun 2007
- News
Letters
pitching. It is a wonderfully evocative photograph. Thanks for running it. Gordon F. Kingsley (MBA ’59) Wellesley, MA Gambling Ways After all these HBS students learned about the probability of outcomes, and they gamble! They are View Details
- Profile
Sebastian Vargas
Why did you choose this path at this point? Before coming to HBS, I worked for five years as an R&D engineer at Procter and Gamble (P&G). I loved my time at P&G because I worked in teams that looked at new-to-the-world...
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- 01 Dec 2006
- News
Enron’s Legacy
Private-equity boards are typically composed of members with substantial wealth at risk. Private-equity boards know how to structure financial incentives that deter reckless gambling and reward profitable growth. Private-equity boards...
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- 01 Sep 2010
- News
Alumni Books
’85) and Daniel Stelter (McGraw-Hill) Examining the decisive actions taken by companies such as General Electric, IBM, and Procter & Gamble to accelerate out of past downturns, the authors show today’s executives how companies can win in...
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- 02 Jun 2011
- News
Serious Fun
The educational power of video games and simulations to teach everyone from fighter pilots to senior managers is well documented. Games, after all, are fun. Our competitive instinct kicks in, and before we know it we’ve lost an hour to launching “angry birds” to...
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- 2023
- Working Paper
Personalized Game Design for Improved User Retention and Monetization in Freemium Games
By: Eva Ascarza, Oded Netzer and Julian Runge
One of the most crucial aspects and significant levers that gaming companies possess in designing
digital games is setting the level of difficulty, which essentially regulates the user’s ability to
progress within the game. This aspect is particularly significant in...
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Keywords:
Freemium;
Retention/churn;
Field Experiment;
Field Experiments;
Gaming;
Gaming Industry;
Mobile App;
Mobile App Industry;
Monetization;
Monetization Strategy;
Games, Gaming, and Gambling;
Mobile and Wireless Technology;
Customers;
Retention;
Product Design;
Strategy
Ascarza, Eva, Oded Netzer, and Julian Runge. "Personalized Game Design for Improved User Retention and Monetization in Freemium Games." Harvard Business School Working Paper, No. 21-062, November 2020. (Revised December 2023.)
- 12 Apr 2010
- News