Publications

2007
Working Paper

Multi-Sided Platforms: From Microfoundations to Design and Expansion Strategies

By: Andrei Hagiu

Multi-sided platforms (MSPs), which bring together two or more interdependent groups of customers, have recently risen to economic and business prominence in many industries. This paper first lays out a simple micro-founded framework which aims to organize academic and... View Details

Keywords: Multi-Sided Platforms

July 2018
Supplement

Designing Executive Compensation at Kongsberg Automotive (B)

By: Suraj Srinivasan and Quinn Pitcher

May 2018 (Revised January 2019)
Teaching Note

Designing a Compliance Program at AB InBev

By: Eugene Soltes

Teaching Note for HBS No. 118-071. View Details

Keywords: Governance; Crime and Corruption; Governance Compliance; Consumer Products Industry; Africa; Europe; India; North America

December 2014 (Revised February 2017)
Case

Simplot Plant Sciences: Designing a Better Potato

By: Jose B. Alvarez and Mary Shelman

Privately held Simplot has developed a new genetically engineered potato that substantially reduces waste and does not turn brown after cutting. Unlike other GMOs, it does not contain foreign genes. The case describes the company's commercialization plans in light of... View Details

Keywords: GMO; Sustainability; Agribusiness; Biotechnology; Food And Environment; Plant-Based Agribusiness; Food; Disruptive Innovation; Technological Innovation; Marketing; Product Positioning; Genetics; Value Creation; Agriculture and Agribusiness Industry; United States

Educators

October 1985 (Revised March 1986)
Case

Ex-Cell-O Corp.: Flex-Cell-Options (A), Impetus and Design

July 2013 (Revised November 2013)
Supplement

Talent Recruitment at frog design Shanghai (B)

By: Robert G. Eccles and Nancy Hua Dai

July 1992
Teaching Note

Design for Manufacturability at Midwest Industries TN

By: Kim B. Clark

October 1987 (Revised November 1994)
Case

Boston Fights Drugs (A): Designing Communications Research

By: V. Kasturi Rangan

Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details

Keywords: Budgets and Budgeting; Misleading and Fraudulent Advertising; Communication Intention and Meaning; Brands and Branding; Performance Evaluation; Research and Development; Segmentation; Pharmaceutical Industry; Boston

Educators

02 Jul 2008
News

Stepping into the shoes of a designer

18 Jun 2017
News

Meet the Legislation Designed to Stifle Shareholders

2024
Working Paper

Transitory and Permanent Cash Flow Shocks in Debt Contract Design

By: Le Ma, Anywhere Sikochi and Yajun Xiao

We examine how lenders design contracts to account for transitory and permanent cash flow shocks facing borrowers. We find that volatile transitory cash flow shocks are associated with fewer liquidity covenants, indicating financial flexibility that enables firms to... View Details

Keywords: Debt Covenants; Cash Flow Shocks; Debt Contracting; Likelihood Of Default; Cash Flow; System Shocks

SSRN

01 Dec 2020
News

China aims to shake US grip on chip design tools

April 2002 (Revised April 2002)
Teaching Note

A Note on Organizational Design at Yahoo! TN

By: Alan D. MacCormack

Teaching Note for (9-602-112). Includes color exhibits. View Details

Keywords: Organizational Design; Web Services Industry

2006
Chapter

Modularity in the Design of Complex Engineering Systems

By: Carliss Y. Baldwin and Kim B. Clark

Keywords: Complexity; Design; Engineering

May 2001
Article

Parallel and Sequential Testing of Design Alternatives

By: C. Loch, C. Terwiesch and S. Thomke

Keywords: Design

5 May 1999
Conference Presentation

A Comparative Study of Product Development Process Design

By: Alan MacCormack

Keywords: Product Development; Production; Design

The need has emerged for a better understanding of design research and design innovation and how they are linked. In our discussion, we consider design as the process of “making sense of things.” Hence, our questions turn more precisely into the following ones: What... View Details

April 2015
Case

Accor: Designing an Asset-Right Business and Disclosure Strategy

By: Mozaffar Khan and George Serafeim

Sebastien Bazin was now in charge of Accor, the world's largest French hotelier, a CAC 40 company with 3,600 hotels in 92 countries and a market cap of €10 billion. Previously as the European head of Colony Capital, one of the largest private equity groups and the... View Details

Educators