communications - Publications - Faculty & Research

25 Sep 2000
Research & Ideas

Cyber-Marketing: Scouting the Digital Communications Frontier

becomes evident that digital communications will fundamentally reshape the way businesses market, and often deliver, goods and services. The current communications revolution is hardly the first to be... View Details

Keywords: by Peter K. Jacobs

06 Nov 2014
News

Building a Startup Community Beyond Commencement

As director of the Harvard Innovation Lab (i-lab), Jodi Goldstein (MBA 1996) has watched a number of innovative student businesses thrive at the space in its three years of operation. But watching those students lose their access to this View Details

June 2008
Teaching Note

Threadless: The Business of Community (TN)

By: Karim R. Lakhani

Teaching Note for 608707 View Details

Keywords: Internet and the Web; Civil Society or Community; Competition; Blogs; Business Model; Decisions; Design; Retail Industry; Apparel and Accessories Industry; Chicago

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February 2006 (Revised November 2012)
Case

Corporate Responsibility & Community Engagement at the Tintaya Copper Mine (A)

By: V. Kasturi Rangan, Brooke Barton and Ezequiel Reficco

Located in the highlands of Peru, the Tintaya copper mine has long been a source of intense conflict between local community members and mine operators. The mine, which was owned and managed first by the Peruvian state and later by BHP Billiton, stands on 2,300... View Details

Keywords: Developing Countries and Economies; Multinational Firms and Management; Agreements and Arrangements; Corporate Social Responsibility and Impact; Business and Community Relations; Non-Governmental Organizations; Conflict Management; Mining Industry; Australia; Peru

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08 Nov 2019
Blog Post

Staying Connected to the Harvard Veterans Community After HBS

HBS is home to veterans of all branches of the US Military, as well as foreign militaries. Veterans bring a variety of unique and valuable skills to the HBS community and have many opportunities not only to connect with fellow veterans... View Details

December 2019
Article

The Ethical Perils of Personal, Communal Relations: A Language Perspective

By: Maryam Kouchaki, Francesca Gino and Yuval Feldman

The current paper focuses on how the type of relationship that exists between a group and its members influences misconduct by fostering certain perceptions of the group. Using multiple methods, lab- and field-based experiments (N = 1,679), and a large dataset of S&P... View Details

Keywords: Language; Codes Of Conduct; Ethics; Communication; Perception; Behavior

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May 2021 (Revised June 2021)
Case

Zoom Video Communications vs. Microsoft Teams

By: Andy Wu

In June 2021, Zoom executives prepared for competition in the post-pandemic world. Zoom‘s breakthrough success in the previous year put the company in a position to set up many new opportunities going forward. At the same time, its success attracted competitors like... View Details

Keywords: Internet and the Web; Competition; Growth and Development Strategy

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June 2007
Case

Howard Schultz: Building Starbucks Community (B)

By: William W. George and Lance P. Pierce

Supplements the (A) case. View Details

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1983
Book

Marketing Communications in a Changing Environment

By: John A. Quelch

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September 1986
Background Note

Dilemmas of Developing and Communicating Strategy

By: Joseph L. Badaracco Jr.

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22 Oct 2013
News

Connecting Communities to Improve Post-Disaster Recovery

12 Feb 2015
Video

Connecting Communities to Improve Post-Disaster Recovery

18 Jul 2018
News

Ensuring HBS Remains a Dynamic Community

Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) Rebecca Sumner Lien (MBA 1993) (photo by Genevieve Shiffrar) A part-time job at a Roy Rogers restaurant first introduced Rebecca Sumner Lien to business. “I was fascinated by how the restaurant ran and how... View Details