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Publications

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  • January 2009
  • Teaching Note

Intel NBI: Intel Corporation's New Business Initiatives (TN)

By: Willy C. Shih
Teaching Note for [609043]. View Details
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  • August 2008 (Revised April 2009)
  • Teaching Note

ASUSTeK Computer Inc. Eee PC (TN)

By: Willy C. Shih
Teaching Note for [609011]. View Details
Keywords: Computer Industry
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  • 26 Jul 2016
  • News

Alumni Capture the Essence of Pokemon GO Craze

(MBA 1986) said, “Pokemon GO will be the dawn of a new generation of Augmented Reality startups” and classmate David Kenny predicted Pokemon GO is “just the beginning of mingling real and virtual worlds.” Meanwhile, Taru Kapoor (MBA 2015) added a dose of reality View Details
Keywords: Arts, Entertainment
  • May 2008 (Revised December 2010)
  • Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu
Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details
Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan
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  • 01 Mar 2013
  • News

2nd HBS Survey on US Competitiveness

Management Practice Willy Shih shares ideas with Ronald DiLiddo (PMD 50, 1985) Senior Lecturer Chet Huber makes a point Professor of Management Practice Bill George talks shop with attendees Photos View Details
  • May 2021 (Revised July 2021)
  • Case

Coats: Supply Chain Challenges

By: Willy C. Shih and Adina Wong
Coats, the largest thread maker in the world, transformed its business to digital colour measurement so that it could respond better to customer demand in the garment industry for rapid product cycles and more fragmented colour choices. Its embrace of digital colour... View Details
Keywords: Inventory Management; Supply Chains; Digital; Operations; Supply Chain Management; Apparel and Accessories Industry; Asia
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  • March 2018
  • Supplement

EKOL Logistics: Thinking Outside the Box: Spreadsheet Supplement

By: Willy C. Shih and Esel Çekin
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  • January 2018
  • Supplement

BeiGene Supplemental PowerPoint

By: Willy C. Shih and Jimmy Zhang
BeiGene was a biopharmaceutical company founded on exploiting a temporal regulatory policy discontinuity. Because of regulatory challenges in China, most innovative new drugs launched there four to six years after their initial U.S. launches. This gave BeiGene a window... View Details
Keywords: Biotechnology; Pharmaceutical Company; Pharmaceuticals; China; Regulatory Environment; Business Strategy; Innovation Strategy; Situation or Environment; Pharmaceutical Industry; Biotechnology Industry; China
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  • March 2013
  • Supplement

Renesas Electronics and the Automotive Microcontroller Supply Chain

By: Willy C. Shih and Margaret Pierson
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  • August 2009 (Revised October 2009)
  • Teaching Note

The TSMC Way: Meeting Customer Needs at Taiwan Semiconductor Manufacturing Co. (TN)

By: Willy C. Shih and Chen-Fu Chien
Teaching Note for [610003]. View Details
Keywords: Customer Focus and Relationships; Semiconductor Industry; Taiwan
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  • August 2009
  • Case

Intel NBI: Vivonic

By: Willy C. Shih and Thomas Thurston
Vivonic was a start-up that was part of Intel's New Business Initiatives that sought to develop and sell personal health monitoring hardware and software. When it was first funded, Intel was in the midst of record growth and was seeking diversification. But the company... View Details
Keywords: Business Startups; Experience and Expertise; Corporate Entrepreneurship; Product Development; Failure; Diversification; Semiconductor Industry
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  • July 2007 (Revised April 2009)
  • Teaching Note

Intel 2006: Rising to the Graphics Challenge (TN)

By: Willy C. Shih and Elie Ofek
Keywords: Problems and Challenges; Computer Industry
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  • December 2019
  • Supplement

Interview with Stephen L. Herbert, X Fire Paintball & Airsoft: Protagonist in 617-046 X Fire Paintball & Airsoft

By: Willy C. Shih and Feng Zhu
This is an interview with Stephen L. Herbert, founder of X Fire Paintball & Airsoft, in which he discusses competing with his online channel, Amazon. It is for use with HBS Case No. 617-046 X Fire Paintball & Airsoft. View Details
Keywords: Internet and the Web; Competition; Ethics; United States
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  • February 2016
  • Article

Bridging Science and Technology Through Academic-Industry Partnerships

By: Sen Chai and Willy C. Shih
Partnerships that foster the translation of scientific advances emerging from academic research organizations into commercialized products at private firms are a policy tool that has attracted increased interest. This paper examines empirical data from the Danish... View Details
Keywords: Economic Development; Technological Change; Government Policy; Technological Innovation; Research and Development; Information Technology; Policy; Technology Industry; Denmark
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  • May 2008 (Revised August 2009)
  • Case

Intel NBI: MXP Digital Media Processor

By: Willy C. Shih and Thomas Thurston
"Gila" was a high-performance image processor project housed in Intel's New Business Initiatives (NBI) group. NBI was an incubator for corporate entrepreneurs, and it had an established methodology for ensuring a degree of autonomy while these ventures got started. But... View Details
Keywords: Business Divisions; Business Growth and Maturation; Business Startups; Change Management; Corporate Entrepreneurship; Organizational Change and Adaptation; Integration; Semiconductor Industry; United States
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  • June 2007 (Revised April 2009)
  • Supplement

Dollar General (B)

By: Willy C. Shih and Rebecca McKillican
Keywords: Retail Industry
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  • 01 Dec 2003
  • News

Acing Reality

e26ab6ec3e322e740f082ee4c18d618b Reality television is not exactly the place you’d picture catching a glimpse of a former classmate, but those in the HBS Class of 1997 were treated to a reunion last summer when Willis View Details
Keywords: Broadcasting (except Internet); Information
  • 17 Sep 2015
  • News

Seattle and Cleveland Alumni Connect Around a ‘Vision’ for the New HBS

R. Jassy (MBA 1997), Tiffany T. Niver (MBA 2012), and Jonathan K. Aakre (MBA 2015). The following evening, more than 100 alumni and guests from the Cleveland area attended a presentation and reception at the Ritz-Carlton, Cleveland. The event included remarks View Details
  • June 2020 (Revised August 2020)
  • Supplement

Vanguard Retail Operations (B)

By: Willy C. Shih and Antonio Moreno
The first two cases in this series are set in the financial services industry, and explore whether it is better for back-office workers to be generalists who provide the flexibility of being able to handle the complete range of transactions that the company faces or... View Details
Keywords: Pooling; Generalist Model; Specialist Model; Service Operations; Management; Financial Services Industry; United States
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  • Winter 2017
  • Article

Why Big Data Isn't Enough

By: Sen Chai and Willy C. Shih
There is a growing belief that sophisticated algorithms can explore huge databases and find relationships independent of any preconceived hypotheses. But in businesses that involve scientific research and technological innovation, this approach is misguided and... View Details
Keywords: Big Data; Science-based; Science; Scientific Research; Data Analytics; Data Science; Data-driven Management; Data Scientists; Technological Innovation; Analytics and Data Science; Mathematical Methods; Theory
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