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All HBS Web
(2,847)
- People (2)
- News (970)
- Research (1,481)
- Events (4)
- Multimedia (21)
- Faculty Publications (726)
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
try to change people's behavior around overeating, smoking, or other bad habits many are desperate to break. That's why John and Norton are so intrigued by a company called StickK.com (pronounced "stick"),...
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- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
industry's biggest challenges: targeting customers who are likely to be interested in what is being sold and measuring the effectiveness of an ad campaign. Improved technology promises to solve the age-old problem once stated by retailer...
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by Susan Young
- 04 Oct 2007
- What Do You Think?
Has Managerial Capitalism Peaked?
Summing Up The clear consensus of those responding to this month's column is that managerial capitalism, as John Bogle terms it, has peaked. But what will follow it is less clear. Many doubt that the form of owners' capitalism represented...
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by Jim Heskett
- 05 Oct 2016
- Research & Ideas
Why Don't More People Get Flu Shots at Work?
Dreams, right? ‘If you build it, they will come.’ You might think flu shot clinics work that way,” says Beshears. “Many employers believe that by just making a clinic available on the premises that people will flock to it because everyone...
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- 30 Jan 2006
- HBS Case
The Case of the Mystery Writer’s Brand
As a longtime authority on marketing communications, HBS professor John Deighton has analyzed the consumer-product relationship from every angle. But when he heard the best-selling author James Patterson address a meeting of the Direct...
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- 23 Apr 2001
- Research & Ideas
The Gulf: It’s a Family Affair
A conversation with John Davis, author of "Challenges Facing Family Companies in the Gulf Region" Family Business Review, vol XIII, no. 3, September 2000. Q: Where does family business take you? Davis: I've been in this field...
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by Wendy Guild & Andrea Schulman
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
delivery services should not be discounted too soon, according to HBS professor and marketing specialist John A. Deighton. As Deighton explained in the article "Who Wanted Webvan to Survive?" published last summer in The Boston...
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- 06 Sep 2005
- Research & Ideas
When Product Variety Backfires
Traditional wisdom teaches that brands win market share by offering a wide variety of products, increasing the chance of appealing to a wider variety of customers. But how happy are you when trying to find a head cold remedy at the...
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- 17 Dec 2008
- Lessons from the Classroom
‘Ted Levitt Changed My Life’
early weeks (the man does not let up!), the students come to appreciate the intensity and rapid-fire humor of their teacher. Clearly, he cares. A lot. And by the end of the semester, something transformative has happened: They are better...
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- 23 Apr 2012
- Research & Ideas
How to Brand a Next-Generation Product
notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity. That's why Harvard Business School...
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by Carmen Nobel
- 24 Aug 2016
- Research & Ideas
Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer
behavioral science, specifically, behavioral economics, tries to understand consumers as they actually behave and promote changes in their decision making around those biases. Harvard Business School Associate Professor Leslie John...
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by Amelia Kunhardt
- 10 Mar 2014
- Research & Ideas
Counting Up the Effects of Sarbanes-Oxley
changes had any impact in the lead-up to the financial crisis. HBS Associate Professor Suraj Srinivasan and Harvard Law School Professor John C. Coates leverage the benefit of hindsight to assess research findings from over 120 papers in...
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- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
inventory without the use of technology," says John Jong-Hyun Kim, a senior lecturer and William Henry Bloomberg fellow at Harvard Business School. "And yet, schools have been slow to adopt and integrate technology in the...
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- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
In a recent op-ed piece for the Sunday London Times, Harvard Business School professor John Quelch warned that popular U.S. brands could be in for a rough ride overseas should anti-American sentiment grow over President Bush's handling of...
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by Sean Silverthorne
- 15 Nov 2012
- Research & Ideas
Funding the Design of Livable Cities
Editor's note: This article originally appeared on Harvard University's Real Estate Academic Initiative website. If Harvard Business School and the Graduate School of Design seem miles apart both literally and culturally, John Macomber is...
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- 29 Jun 2015
- HBS Case
Consumer-centered Health Care Depends on Accessible Medical Records
insurance company as well as one about IBM Watson Health, to explore advances by other players in the integrated patient data market. Note to readers: John Quelch invites Working Knowledge readers to comment...
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- 16 Jul 2014
- HBS Case
Marketing Obamacare
It's safe to say that the rollout of the Affordable Care Act was not pretty. Plagued by technical problems on Healthcare.gov, and stymied by a lack of political support in around half of the 50 states, the...
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- 19 Nov 2014
- HBS Case
Marketing Marijuana
against federal law? But in the absence of enforcement action by the United States government, perhaps the better question is, what will the inevitable national market in marijuana shake out? Will it consist of grungy underground head...
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- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
Buyers are more apt to use a product right after they purchase it, a fact you need to ponder as you consider how to keep customers coming back for more. In this e-mail interview with HBS Working Knowledge's Manda Mahoney, Harvard Business School professor View Details
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by Manda Mahoney
- 06 Apr 2015
- Research & Ideas
After Germanwings, More Attention Needed on Employee Mental Health
focused on physical health much more than they have on mental health," says Professor John A. Quelch, Charles Wilson Professor of Business Administration at Harvard Business School. In collaboration with Carin-Isabel Knoop, executive...
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