Publications

March 1994
Case

Intel Corp.: Leveraging Capabilities for Strategic Renewal

By: Christopher A. Bartlett and Ashish Nanda

Traces the history of Intel from its earliest days as a technology-driven memory company to its emergence as an increasingly market-focused microprocessor company with emerging systems capabilities. The focus is on the strategic, organizational, and management... View Details

Keywords: Organizational Change and Adaptation; Adaptation; Management Skills; Management Practices and Processes; Strategy; Organizations; Information Technology Industry

October 1993 (Revised September 1994)
Case

Becton Dickinson: Worldwide Blood Collection Team

By: Christopher A. Bartlett and Kathleen Scharf

Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details

Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management

1999
Chapter

Creating the Individualized Corporation: The Path to Self-Renewal at General Electric

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Organizational Change and Adaptation

May 1988 (Revised March 1990)
Case

Matsushita Electric Industrial (MEI) in 1987

By: Christopher A. Bartlett and Sumantra Ghoshal

Describes the development of Matsushita's international operations and the building of its dominant competitive position in the consumer electronics industry. Picks up the major challenges facing the company in 1987 as both its product focus and geographic posture are... View Details

Keywords: Global Strategy; Goods and Commodities; Product Positioning; Problems and Challenges; Business Strategy; Competitive Strategy; Value; Electronics Industry

winter 2002
Article

Building Competitive Advantage Through People

By: Christopher A. Bartlett and Sumantra Ghoshal

Keywords: Competitive Advantage; Employees

Article

Managing Across Borders: New Organizational Responses

By: Christopher A. Bartlett and S. Ghoshal

Keywords: Management; Organizations

October 1998 (Revised March 1999)
Case

Microsoft in Transition: Bill Gates's Leadership

By: Christopher A. Bartlett and Takia Mahmood

Keywords: Leadership; Change Management; Computer Industry

July 1996
Background Note

The GM's Leadership Challenge: Building a Self-Renewing Institution

By: Christopher A. Bartlett and Ashish Nanda

Highlights the general manager's role in building a self-renewing organization. View Details

Keywords: Management Skills; Leadership Development; Managerial Roles; Management Teams; Organizational Structure

March 1985 (Revised April 1988)
Case

Industrias Gessy-Lever Limitada

By: Christopher A. Bartlett and John Young

Keywords: Cross-Cultural and Cross-Border Issues; Management; Brazil

July 1993
Case

Asea Profile

By: Christopher A. Bartlett and George A. Jenkins Jr.

March 1981 (Revised October 1998)
Supplement

Corning Glass Works International (B2)

By: Christopher A. Bartlett and Michael Y. Yoshino

Supplements the (A) case. View Details

Keywords: Manufacturing Industry

June 2004 (Revised May 2005)
Case

World Vision International's AIDS Initiative: Challenging a Global Partnership

By: Christopher A. Bartlett and Daniel F. Curran

After 25 years of building a network of interdependent, national organizations delivering relief and development that are responsive to local needs, World Vision's International office is planning to implement a major global HIV/AIDS initiative that challenges the... View Details

Keywords: Change Management; Decision Choices and Conditions; Globalized Markets and Industries; Governing and Advisory Boards; Management Systems; Networks; Partners and Partnerships; Welfare; Adaptation

November 1981
Supplement

Corning Glass Works International, Part II, Interviews with Top Management, Video

By: Christopher A. Bartlett and Michael Y. Yoshino

Presents tapes of interviews with Tom MacAvoy (Corning Glass president) and James Houghton (Corning Glass vice-chairman). View Details

Keywords: Management Teams; Manufacturing Industry

September 2006 (Revised May 2007)
Case

GE's Jeff Immelt: The Voyage from MBA to CEO

By: Christopher A. Bartlett and Andrew N. McLean

GE believes its ability to develop management talent is a core competency that represents a source of sustainable competitive advantage. Traces the development of a 25-year-old MBA named Jeff Immelt, who 18 years later is named as CEO of GE, arguably the biggest and... View Details

Keywords: Talent and Talent Management; Human Resources; Leadership Development; Leading Change; Business or Company Management; Energy Industry; Technology Industry

January 1995
Case

3M: Profile of an Innovating Company

By: Christopher A. Bartlett and Afroze A Mohammed

Traces the birth and development of 3M Corp., focusing in particular on the origins of its entrepreneurially-based ability to innovate. In particular, it highlights the role of CEO William L. McKnight in creating a unique set of values, policies, and structures to... View Details

Keywords: Organizational Change and Adaptation; Competitive Advantage; Organizational Culture

2000
Book

Managing Radical Change

By: Sumantra Ghoshal, Gita Piramal and Christopher A. Bartlett

Keywords: Change Management

2001
Chapter

Employment Security, Employability and Sustainable Competitive Advantage

By: Sumantra Ghoshal, Peter Moran and Christopher A. Bartlett

Keywords: Employment; Competitive Advantage