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Show Results For
- All HBS Web
(3,749)
- People (15)
- News (856)
- Research (2,076)
- Events (7)
- Multimedia (62)
- Faculty Publications (1,464)
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- 01 Dec 2023
- News
Case Study: Staking a Claim
Surround’s niche but results can be a little all over the place, Terry acknowledges, and the organic content is probably better for top-of-the-funnel awareness. As a small startup with no brand awareness, Surround needs more activity at... View Details
- 26 Jan 2022
- News
Making Peace with Anger
benefit of what a school brand or image can bring to people, I had a lot caught up in that. And this process made me realize that I needed to be a father to my boys, for the boys that they were and not the boys that I wanted them to be.... View Details
- 02 Nov 2022
- News
Strong Finish
Heela Yang and Alicia Sontag Four years after its launch in 2015, the Brazilian-inspired beauty brand Sol de Janeiro was already profitable; its skin-tightening Bum Bum Cream had been Sephora’s top-selling skin care product for three... View Details
- 01 Sep 2023
- News
Case Study: The Home Team
for it. There’s an argument that large, tech- and data-savvy brokerages like Compass would spring for the service to build brand loyalty and trust. But it seems like Nester’s information could dissuade purchases, or at the very least... View Details
- 23 Mar 2023
- News
Winners Crowned in 2023 Alumni New Venture Competition
home the top cash prize of $75,000. Runner Up winner Hue earned a $25,000 prize. Led by cofounders Janvi Shah, Nicole Clay, and Sylvan Guo (all MBA 2022), Hue helps brands and retailers embed TikTok-style shoppable videos on its... View Details
- 20 Jan 2023
- News
Free Spirits
Island, Golden Road Brewing, and Omission, also offer low or no-alcohol beers. But the company’s flagship is Bud Zero, which arrived on the scene in 2020, in a splashy partnership with the retired NBA player Dwayne Wade. “We saw that as an interesting way to bring the... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 22 Sep 2022
- News
The Beauty Guide
Courtesy Michelle Freyre Courtesy Michelle Freyre When Michelle Freyre (MBA 1997) was a brand manager at Neutrogena, Michael McNamara, global president of the beauty brand at the time, asked what she wanted... View Details
Keywords: Maureen Harmon
- 01 Dec 2004
- News
Marquis Jet Takes Off
a visit to Richard Santulli, chairman and CEO of NetJets, who showed them the door in less than thirty minutes. Recalls Allard: “Rich basically said, ‘Why should I give my brand to a bunch of guys I don’t even know?’ ” He had a good... View Details
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 01 Mar 2024
- News
Come Sail Away
decaying fabric or high-priced designer numbers. Sard addressed that gap by cofounding the brand Tombolo with childhood best friend Chris Galasso, creating unisex “escapewear” described by Forbes as “something your dad’s coolest cousin... View Details
- 01 Jun 2023
- News
From Big Pharma to Startup
Hunter Goble (MBA 2022) did not enroll in Harvard Business School with dreams of becoming an entrepreneur. After earning his MBA, Goble intended to return to Eli Lilly to continue to work building brands and launching products. He envisioned himself leading a big,... View Details
Keywords: April White
- 01 Sep 2003
- News
Larry Murphy
a $1.5 billion operation — as chief strategic officer. Responsible for strategy, acquisitions, business development, and the Disney brand on a global basis, Murphy helped grow the firm to a $60 billion enterprise by the time he and the... View Details
- 01 Oct 1998
- News
Dinh Thi Hoa: Up from the Ashes of War
her first year out of HBS working as the Oil of Olay brand manager for Procter & Gamble (P & G) in Bangkok, Hoa returned to Hanoi to found Galaxy. With clients such as P&G, Motorola, and Boeing, she has established a foothold in one of... View Details
Keywords: Dun Gifford, Jr. (MBA 1992)
- 11 Mar 2021
- News
Leading with Heart
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Niren Chaudhary (AMP 191, 2016) has spent most of his career in restaurants, working in leadership positions at Yum! Brands and Krispy Kreme Doughnuts before becoming the CEO... View Details
- 01 Jun 2022
- News
A Sustainable Solution for Fashion
demand shifts by season. Brands and retailers must correctly stock items in their customers’ preferred color, pattern, style, fit, and price without much historical data. “Most of the software out there is backward looking and purely... View Details
Keywords: April White
- 22 Feb 2022
- News
Breaking News
for—titles and papers, revenue mix, staff strength, audience strength, and brand strengths—to be able to identify promising opportunities. “And at the intersection between the two—impact and investment—our aspiration is to build a pooled... View Details